If you're a media owner looking to enter/monitor the Indian B2B media/events market then this is the report you need to keep you up-to-date in this fast moving, lucrative sector.
We show current market conditions and growth forecasts out to 2017; useful in helping you ascertain which areas represent most opportunity.
Hundreds of companies and associated products and services are covered to give you a thorough overview of the players in the B2B media market.
- Macro-Economic Overview; Composition of Consumption Expenditure Across Segments
- B2B Media Industry
- B2B Magazines Industry
- B2B Events
- B2B Digital Media
India's business media sector is currently small, estimated to be worth USD 101 million (approximately). Of this, 62% (USD 62 million) is print media, 30% (USD 30 million) trade events and the remainder 8% (USD 9 million) online services. B2B print business is further divided into Broadsheet (Newspaper) and Magazines. Newspapers share is 54% (USD 34 million) and magazines share is 46% (USD 28 million) of the total B2B print market.
The industry is witnessing an overall growth among the entire B2B media segments and we believe is set to enjoy explosive growth in future years driven by the changing structure of Indian business and the growing demand for high quality business information.
In the publishing segment new titles are added each year resulting in growth of both circulation and readership. However, online B2B is the fastest growing media segment and we anticipate that much of the future growth will be straight to digital. The B2B events and trade show industry is also witnessing arise in number of events as well, as venues with government, trade bodies and the private sector all investing in infrastructure to help facilitate internal and international trade in India.
In the last 2-3 years, the print segment of B2B media has grown in the number of titles, circulation and readership with both domestic and international players launching new titles. But the segment is largely fragmented and unorganized with a modest presence of both international players like UBM Group and Indian players like Jasubhai Media, BCCL Group, network 18 etc.
In the trade-event segment there are 12 exhibition venues with a total space of 257457 sqm mainly in major cities like Delhi, Mumbai, Bangalore, Hyderabad and Coimbatore. Each year approximately 500 B2B events are organized in the country with the majority of them organized by autonomous trade bodies and ITPO.
The online sector is at a very nascent stage of development. Most of the websites have simple news and information, generating some revenues from advertising. Subscription based data services have yet not emerged. Another area of growth has been B2B marketplaces for companies wishing to source product and services. Two market leaders in this segment are Indiamart and Tradeindia."