It is not simple good fortune that has seen BMW rise to become the current number one global premium vehicle manufacturer. Starting with inspired design and impeccable build quality, the OEM has gone on to introduce a series of innovative technologies that have served to develop an enviable market reputation around the world.
In order to meet increasing customer demand in various key markets, the OEM has invested in a series of local production plants. These combine both the latest production expertise from Germany with local market features to deliver a product that is both intrinsically solid while also incorporating a range of surprise-and-delight elements that appeal to local customers.
To source these innovations, BMW has relied on its own in-house technology development, but a far greater percentage of individual items are developed and delivered by tier suppliers, many of which have been working with the company since its inception. Yet there are still opportunities for companies with new ideas to work with BMW, as the OEM is actively searching for improved versions of existing technologies and wholly new ideas that will continue to give the OEM its market edge as it continues with its Strategy Number ONE, a programme designed to maintain BMW’s leading market position through 2020.
A round up of the model range, platforms and manufacturing plants at BMW is featured in Supplying BMW, but also an in-depth review of what the OEM is looking for in terms of a supplying company, the process by which the relationship is developed and maintained, and how suppliers looking to contact BMW can get involved with the OEM. Additionally, there is information from BMW and also a review of how series turbo developer and manufacturer BorgWarner, winner of a 2013 BMW Supplier Innovation Award, works with BMW.
Table Of Contents
Supplying BMW Overview â¢ Global market overview â¢ Financial data â¢ BMW Group financial overview
Product and platform strategy â¢ Strategy review â¢ Major model programmes 3-Series 5-Series 7-Series X-Series Z-Series 1-Series Mini â¢ Platform strategy â¢ Major platforms L7 (3-Series, X3, 4-Series, 1-Series, 2-Series) L6 (5-Series, 7-Series, 6-Series, Rolls-Royce Ghost and Wraith) L2 (X1, Z4) L3 (Mini Hatchback, Cooper, Clubman, Coupe, Roadster, Countryman, Paceman) L4 (X5, X6) Component sharing Volume planning
Production strategy â¢ Production strategy overview â¢ Manufacturing network Germany United States China United Kingdom, The Netherlands, Austria South Africa CKD Build Locations Internal supply network Modularisation strategy Supplier parks Cluster of reference Strategies for manufacturing efficiency
Supplier selection â¢ Supply base development â¢ Major and strategic suppliers â¢ Supplier selection criteria â¢ Working with the BMW Group
Global sourcing â¢ Policy and plans Europe China United States India
Pricing policy â¢ Cost reduction programmes and strategies â¢ Payment terms Raw material price management
Quality management â¢ Quality level Quality management systems Integration into product development Management of sub-suppliers â¢ Supplier awards Efficient Dynamics Lightweight Construction Connected Drive New Technology Experience Quality Productivity Sustainability Special âInnovation Partnership Awardâ
Technology â¢ Technological positioning Areas of focus â¢ RandD spending RandD organisation Access to supplier technology Approach to alternative fuels, electrification and fuel cells â¢ Special vehicle development
Interviews â¢ Frank Weinstroth, BMW spokesperson for Suppliers, Logistics and IT â¢ Mart Verschoor, vice-president of engineering at BorgWarner
OEM-Supplier survey results â¢ Introduction to the SuRe Index Methodology â¢ Executive summary â¢ Profit potential OEM LEVEL â¢ Organization OEM LEVEL â¢ Trust OEM LEVEL â¢ Pursuit of excellence OEM LEVEL â¢ Outlook OEM LEVEL