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It is not simple good fortune that has seen BMW rise to become the current number one global premium vehicle manufacturer. Starting with inspired design and impeccable build quality, the OEM has gone on to introduce a series of innovative technologies that have served to develop an enviable market reputation around the world.
In order to meet increasing customer demand in various key markets, the OEM has invested in a series of local production plants. These combine both the latest production expertise from Germany with local market features to deliver a product that is both intrinsically solid while also incorporating a range of surprise-and-delight elements that appeal to local customers.
To source these innovations, BMW has relied on its own in-house technology development, but a far greater percentage of individual items are developed and delivered by tier suppliers, many of which have been working with the company since its inception. Yet there are still opportunities for companies with new ideas to work with BMW, as the OEM is actively searching for improved versions of existing technologies and wholly new ideas that will continue to give the OEM its market edge as it continues with its Strategy Number ONE, a programme designed to maintain BMW’s leading market position through 2020.
A round up of the model range, platforms and manufacturing plants at BMW is featured in Supplying BMW, but also an in-depth review of what the OEM is looking for in terms of a supplying company, the process by which the relationship is developed and maintained, and how suppliers looking to contact BMW can get involved with the OEM. Additionally, there is information from BMW and also a review of how series turbo developer and manufacturer BorgWarner, winner of a 2013 BMW Supplier Innovation Award, works with BMW.
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