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Beer in China, Euromonitor International

  • July 2013
  • -
  • Euromonitor International
  • -
  • 69 pages

Total volume growth of beer in 2012 was slightly lower than the volume CAGR in the review period. The slower growth momentum was linked to a series of factors, including the saturating marketplace, rising unit prices, growing health awareness and stricter drink-driving laws. Continuous economic uncertainty also impeded the total volume consumption towards the end of the review period.

Euromonitor International's Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in China, Euromonitor International
BEER IN CHINA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 3 Beijing Yanjing Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Beijing Yanjing Brewery Co Ltd: Competitive Position 2012
China Resources Enterprise Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 5 China Resources Enterprise Co Ltd: Key Facts
Summary 6 China Resources Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 China Resources Enterprise Co Ltd: Competitive Position 2012
Harbin Brewery Group Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 8 Harbin Brewery Group Ltd: Key Facts
Company Background
Production
Summary 9 Harbin Brewery Group Ltd: Production Statistics 2012
Competitive Positioning
Summary 10 Harbin Brewery Group Ltd: Competitive Position 2012
Henan Jinxing Brewery Group in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 11 Henan Jinxing Brewery Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Henan Jinxing Brewery Group Co Ltd: Competitive Position 2012
Tsingtao Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 13 Tsingtao Brewery Co Ltd: Key Facts
Summary 14 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Tsingtao Brewery Co Ltd: Competitive Position 2012
Executive Summary
Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
Leading Players Further Concentrate in This Fragmented Market
Small Independent Grocers and Supermarkets Lead in Distribution
Steady Growth Expected for the Forecast Period
Key Trends and Developments
Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
Upgraded Drink-driving Law Changes Drinking Behaviour
Key New Product Launches
Summary 16 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activities
Summary 17 Merger and Acquisition Activity 2011-2012
Summary 18 Speculated Merger and Acquisition Activity 2012-2013
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 19 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 36 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 37 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 38 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 39 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 47 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
Table 48 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
Table 49 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
Table 50 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 20 Research Sources












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