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Consumer Health in Bulgaria

  • September 2016
  • -
  • Euromonitor International
  • -
  • 109 pages

The stable growth of consumer health in Bulgaria in 2016 was driven by the strong performance of vitamins and dietary supplements, which registered the highest growth and the biggest number of new product launches. Increasingly, consumers looked for good quality, value for money products, which stimulated value growth in consumer health, especially in vitamins and dietary supplements, which is not restricted in terms of fixed maximum prices. Combination products saw the fastest growth in vitamin...

Euromonitor International’s Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Bulgaria
CONSUMER HEALTH IN BULGARIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Vitamins and Dietary Supplements Drives Growth in Consumer Health in 2016
Consumers Make Informed Decisions When It Comes To Their Own Health
Local Pharma Players Focus on Innovation and Technology
Internet Retailing Is the Fastest Growing Distribution Channel
Gradual Saturation for the Major Consumer Health Categories
Key Trends and Developments
Vitamins and Dietary Supplements Allow for Higher Margins
Deeper Product and Consumer Segmentation Fuels Growth in Consumer Health
Pharmacy Consolidation Accelerates in 2016, Driving Innovation
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Distribution of Consumer Health by Format: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format and Category: % Value 2016
Table 9 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 2 Actavis EAD: Key Facts
Summary 3 Actavis EAD: Operational Indicators
Competitive Positioning
Summary 4 Actavis EAD: Competitive Position 2016
Apteki Remedium Eood in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 5 Apteki Remedium EOOD: Key Facts
Summary 6 Apteki Remedium EOOD: Operational Indicators
Competitive Positioning
Fortex Nutraceuticals Ood in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 7 Fortex Nutraceuticals OOD: Key Facts
Summary 8 Fortex Nutraceuticals OOD: Operational Indicators
Competitive Positioning
Summary 9 Fortex Nutraceuticals OOD: Competitive Position 2016
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 10 Sopharma AD: Key Facts
Summary 11 Sopharma AD: Operational Indicators
Competitive Positioning
Summary 12 Sopharma AD: Competitive Position 2016
Walmark Bulgaria Eood in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 13 Walmark Bulgaria EOOD: Key Facts
Summary 14 Walmark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 15 Walmark Bulgaria EOOD: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Adult Mouth Care: Value 2011-2016
Table 12 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 13 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 15 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Analgesics by Category: Value 2011-2016
Table 18 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 20 NBO Company Shares of Analgesics: % Value 2012-2016
Table 21 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 22 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Sleep Aids: Value 2011-2016
Table 25 Sales of Sleep Aids: % Value Growth 2011-2016
Table 26 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 27 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 28 Forecast Sales of Sleep Aids: Value 2016-2021
Table 29 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 32 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 33 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 34 Sales of Decongestants by Category: Value 2011-2016
Table 35 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 36 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 37 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Sales of Dermatologicals by Category: Value 2011-2016
Table 41 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 42 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 43 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 44 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 45 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 46 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Digestive Remedies by Category: Value 2011-2016
Table 48 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 49 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 50 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 51 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 52 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Eye Care by Category: Value 2011-2016
Table 54 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 55 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 56 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 57 NBO Company Shares of Eye Care: % Value 2012-2016
Table 58 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 59 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 60 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 61 Number of Smokers by Gender 2011-2016
Category Data
Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 64 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Wound Care by Category: Value 2011-2016
Table 70 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 71 NBO Company Shares of Wound Care: % Value 2012-2016
Table 72 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 73 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 74 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Sports Nutrition by Category: Value 2011-2016
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 77 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 16 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 17 Multivitamins: Brand Ranking by Positioning 2016
Table 81 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 82 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 83 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 84 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 85 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 86 Sales of Tonics by Positioning: % Value 2013-2016
Table 87 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 88 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 89 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 90 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 91 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 92 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 93 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Prospects
Category Data
Table 94 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 100 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 101 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 102 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 103 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 104 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 105 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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