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Devin AD in Soft Drinks (Bulgaria)

  • February 2017
  • -
  • Euromonitor International
  • -
  • 3 pages

Devin AD is traditionally focused on aggressive marketing and social responsibility campaigns in order to actively engage with various consumer groups and businesses. In 2016, Devin AD made a strategic move by entering the high growth potential niche category of carbonated mineral water with its new brand Devin Air. The product seeks to tap into the growing gourmet segment in carbonated bottled water. Towards the end of the review period, the company sought to maintain its strong presence in com...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Devin AD in Soft Drinks (Bulgaria)
Euromonitor International
February 2017


Strategic Direction
Key Facts
Summary 1 Devin AD: Key Facts
Summary 2 Devin AD: Operational Indicators
Competitive Positioning
Summary 3 Devin AD: Competitive Position 2016

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