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Home and Garden in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 48 pages

2015 was another year in which home and garden experienced gradual growth. Although there were no significant jumps in value sales, steady development resulted from increased consumer confidence. Expansion of the leading specialised home and garden retailers also had a positive impact on the industry's development. Attracted by various promotions, new product launches and professional support, customers were willing to invest more and either explore new products or replace old ones.

Euromonitor International's Home and Garden in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Poland
HOME AND GARDEN IN POLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Stable Development for Home and Garden
Slower Lifestyle Trend Is Driving Gardening Sales
Tough Situation for Smaller Manufacturers
Home and Garden Specialist Retailers Continues To Lead Home and Garden
Further Gradual Development Is Predicted for Home and Garden
Key Trends and Developments
Increasing Consumer Confidence Drives Sales
Home and Garden Specialist Retailers Continues To Dominate
Slower Lifestyles Drive Sales of Gardening and Homewares
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Black Red White SA in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 2 Black Red White SA: Key Facts
Summary 3 Black Red White SA: Operational Indicators
Competitive Positioning
Summary 4 Black Red White SA: Competitive Position 2015
Fabryka Farb I Lakierów Sniezka SA in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 5 Fabryka Farb i Lakierów Sniezka SA: Key Facts
Summary 6 Fabryka Farb i Lakierów Sniezka SA: Operational Indicators
Competitive Positioning
Summary 7 Fabryka Farb i Lakierów Sniezka SA: Competitive Position 2015
Jula Poland Sp Zoo in Home and Garden (poland)
Strategic Direction
Key Facts
Summary 8 Jula Poland Sp zoo: Key Facts
Summary 9 Jula Poland Sp zoo: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 Jula Poland Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 11 Jula Poland Sp zoo: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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