Table of Contents
For several decades, Singaporean parents have inculcated the belief in their children that office jobs are more respected and pressured them to focus mainly on academic excellence, which greatly reduced the passing down of DIY expertise from generation to generation. As a result, DIY culture in general is not popular in Singapore. Apart from space constraints, Singaporeans generally lack the knowledge necessary to undertake DIY activities. Most are only able to undertake simple DIY jobs such as...
Euromonitor International's Home Improvement in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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