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Sportswear in Malaysia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Malaysians are gradually being exposed to more international and domestic sports events by the government and private organisations. 2015 was a particularly active year for various sports events in Malaysia, ranging from marathons co-organised by private organisations and government bodies to the first National Sports Day on 10 October 2015. The Malaysian government announced the inaugural National Sports Day in order to promote heathier lifestyles for Malaysians in order to prevent chronic...

Euromonitor International's Sportswear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in Malaysia
SPORTSWEAR IN MALAYSIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Adidas (m) Sdn Bhd in Apparel and Footwear (malaysia)
Strategic Direction
Key Facts
Summary 1 adidas (M) Sdn Bhd: Key Facts
Retail Operations
Summary 2 adidas (M) Sdn Bhd: Retail Operational Indicators
Internet Strategy
Chart 1 adidas (M) Sdn Bhd: adidas in Selangor
Competitive Positioning
Summary 3 adidas (M) Sdn Bhd: Competitive Position 2015
Executive Summary
Slowdown in Growth of Apparel and Footwear
Price Wars Between Apparel and Footwear Players in 2015
Both Domestic and International Players Compete Intensively in Malaysia
Changing Demographic Lifestyle Promotes Internet Retailing Channel
Slow Positive Outlook Forecast in Apparel and Footwear
Key Trends and Developments
External Factors Slow Performance of Apparel and Footwear in 2015
Fast Fashion Brands Emerge As A Trend in Apparel and Footwear
Significant Growth in Share of Luxury Apparel and Footwear Brands in Malaysia
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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