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Sportswear in South Korea

  • April 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Sports-inspired apparel continues to grow in popularity, with Koreans increasingly wearing products in this area as fashionable daily wear, rather than just functional sportswear for doing sports. This trend is also being fuelled by sponsorship of celebrities in television dramas as well as variety shows. For example, Reebok sneakers have become popular with South Koreans for daily wear due to the popular variety show Running Man.

Euromonitor International’s Sportswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in South Korea
SPORTSWEAR IN SOUTH KOREA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Adidas Korea Ltd in Apparel and Footwear (south Korea)
Strategic Direction
Key Facts
Summary 1 adidas Korea Ltd: Key Facts
Retail Operations
Summary 2 adidas Korea Ltd: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 adidas Korea Ltd: Competitive Position 2015
Fnc Kolon Corp in Apparel and Footwear (south Korea)
Strategic Direction
Key Facts
Summary 4 FnC Kolon Corp: Key Facts
Summary 5 FnC Kolon Corp: Operational Indicators
Retail Operations
Internet Strategy
Competitive Positioning
Summary 6 FnC Kolon Corp: Competitive Position 2015
Executive Summary
Apparel and Footwear Continues To Record Healthy Growth in 2015
Sports-inspired Fashion Growing in Popularity Among South Koreans
Adidas Korea Continues To Lead Apparel and Footwear
Multi-brand Online Shopping Malls A Draw for Online Fashion Shopping
Apparel and Footwear Expected To Record Positive Growth
Key Trends and Developments
Consumers Seeking Convenience and Comfort
Smartwear Grows in Popularity, Albeit From A Small Base
Internet Retailing Continues To Grow
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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