Mobile Location Commerce 2013 - 2018

  • August 2013
  • -
  • Mind Commerce Publishing
  • -
  • 129 pages

Overview:

Mobile commerce is expected to grow rapidly over the next five years. This growth is driven by the introduction of the tablets and the next generation smartphones. Mind Commerce predicts that the location commerce will be one of the key initiatives across the mobile/wireless value chain within the next three years.

We believe that certain key areas, such as Mobile Social Commerce in the Cloud will emerge as key areas and important channels for merchants across the value chain. In addition to traditional "bricks and mortar" storefront beneficiaries, we see cross-over between in-store shopping and digital media/online sales as end-user take advantage of next generation location-based marketing.

The report analyzes the potential revenues from location commerce and how to integrate location-based service (LBS) capabilities with m-commerce to boost sales. The report predicts the future of the industry and how social commerce can be used with location commerce.

The research addresses:

• Integration of LBS with M-commerce
• Levering location commerce with social selling
• Location commerce definition, scenarios, use cases
• Future challenges for the location commerce industry
• Major trends that will influence the location-commerce industry
• Market outlook and potential for location commerce through 2018

Target Audience:

• OSS/BSS Solution Providers
• Mobile Network Operators
• Mobile Software Developers
• Mobile Payment Service Providers
• Handset and Tablet Manufacturers
• Content and Applications Mediators
• Social Commerce Vendors and providers
• Mobile Marketing and Advertising Providers
• Telecommunications Infrastructure Providers

Report Benefits:

• Forecast by region for mobile location commerce
• Identify market opportunities for location commerce
• Identify the market for mobile social location in the Cloud
• Understand the role and importance of location-based marketing
• Understand the technologies and solutions for location determination

Table Of Contents

Table of Contents:

1.0 EXECUTIVE SUMMARY 6

2.0 INTRODUCTION 11
2.1 LOCATION COMMERCE METHODOLOGY 14
2.2 LOCATION ADVERTISING 15
2.2.1 POSITION DETERMINING EQUIPMENT (PDE) 16
2.2.2 MOBILE POSITIONING CENTER (MPC) 17
2.2.3 GEOGRAPHIC INFORMATION SYSTEM (GIS) 18
2.2.4 LOCATION-SPECIFIC CONTENT 19
2.3 SATELLITE-BASED TECHNOLOGIES OVERVIEW 21
2.3.1 GEOSTATIONARY SATELLITES 23
2.4 GLOBAL POSITIONING SYSTEM 25
2.4.1 GPS COVERAGE 29
2.4.2 GPS CALCULATIONS 30
2.4.3 SATELLITE POSITION DETERMINATION 31
2.4.4 CALCULATION OF A GPS DEVICE'S DISTANCE FROM A SATELLITE 32
2.4.5 LTE BENEFITS FOR THE LBS 34
2.4.6 CONCLUSION 40
2.4.1 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT 40

3.0 LOCATION COMMERCE: MISSING LOOP IN MOBILE COMMERCE VALUE CHAIN 42
3.1 LOCATION-BASED E-COMMERCE 42
3.1.1 GOOGLE LOCAL AND GOOGLE MAPS ON MOBILE DEVICES 43
3.1.2 LOCATION BASED SERVICE GAMING 44
3.2 GOOGLE IN LOCATION COMMERCE 47
3.2.1 GOOGLE+ AND LOCATION SERVICES 48
3.2.2 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 48
3.3 APPS FOR LOCATION COMMERCE 51
3.4 LOCATION COMMERCE MOBILE APPS PERFORMANCE 53
3.4.1 CASE STUDY FOURSQUARE 53
3.4.2 CASE STUDY YELP 54
3.4.3 CASE STUDY LOOPT 55
3.5 LOCATION COMMERCE PROS AND CONS 56
3.5.1 PROS 56
3.5.2 CONS 56
3.6 LOCATION COMMERCE CHALLENGES 59
3.7 LOCATION-BASED ADVERTISING 60
3.7.1 CASE STUDY: THE USE OF LBS IN MOBILE ADVERTISING 60

4.0 SOCIAL-BASED LOCATION SERVICES 63
4.1 FACEBOOK CHECK-IN SERVICE 63
4.2 SOCIAL MEDIA BENEFITS TO THE LOCATION COMMERCE 64
4.3 SOCIAL MEDIA + MOBILE SOLUTIONS + CLOUD COMPUTING 71
4.3.1 MOBILE OS OVERVIEW 73
4.3.2 APPLICATIONS AND APPLICATION STORE OVERVIEW 73
4.3.3 SOCIAL MEDIA ACCESS 74
4.3.4 INFRASTRUCTURE AS A SERVICE (IAAS) 77
4.3.5 PLATFORM AS A SERVICE (PAAS) 78
4.3.6 SOFTWARE AS A SERVICE (SAAS) 78
4.3.7 SOMOCLO OVERVIEW 79
4.3.8 OVERALL ANALYSIS 82
4.4 SOMOCLO MARKET ANALYSIS 83
4.4.1 MARKET SHARE 83
4.4.2 MARKET ANALYSIS 88
4.4.3 MARKET PREDICTIONS 91
4.4.4 BUSINESS OPPORTUNITIES 93

5.0 LOCATION COMMERCE MARKET ANALYSIS 97
5.1 BENEFITS OF THE LOCATION COMMERCE TO MOBILE COMMERCE VENDORS 98
5.1.1 LOCATION COMMERCE MARKET FOR MOBILE COMMERCE APPLICATIONS 2013-2017 98
5.2 LOCATION COMMERCE MARKET CHALLENGES ALONG WITH RECOMMENDATIONS 103
5.3 LOCATION COMMERCE MARKET BY REGION (2013-2018) 103
5.3.1 USA 103
5.3.2 ASIA PACIFIC 104
5.3.3 EUROPE 106
5.3.4 MIDDLE EAST AND AFRICA 107
5.4 LOCATION COMMERCE MARKET BY INDUSTRY 107
5.4.1 FASHION MARKET SHARE 2013-2018 107
5.4.2 TRAVEL AND RESORTS 109
5.4.3 RETAIL 109
5.4.4 RESTAURANTS AND COFFEE SHOPS 110

6.0 APPENDIX 112
6.1 DETERMINING LOCATION USING GPS 112
6.1.1 GPS ERROR SOURCES 112
6.1.2 SELECTIVE AVAILABILITY 112
6.1.3 TROPOSPHERIC DELAYS 113
6.1.4 IONOSPHERIC DELAYS 113
6.1.5 MULTI-PATH DELAYS 113
6.1.6 GEOMETRIC DILUTION OF PRECISION (GDOP) AND VISIBILITY DELAYS 113
6.1.7 GPS CALCULATION REFINEMENT 114
6.1.8 PSEUDO-RANGES 114
6.1.9 DIFFERENTIAL CORRECTION 115
6.1.10 WAAS - WIDE AREA AUGMENTATION SIGNAL. EGNOS AND MSAS 116
6.2 OTHER CONSIDERATIONS 116
6.2.1 TIME TO FIRST FIX (TTFF) 116
6.2.2 COLD START 116
6.2.3 AUTONOMOUS START 116
6.2.4 WARM START 117
6.2.5 HOT START 117
6.2.6 OBSCURATION 117
6.3 ASSISTED GPS (A-GPS) 117
6.3.1 ASSISTED GPS HISTORICAL BACKGROUND 117
6.3.2 HOW ASSISTED GPS WORKS 121
6.4 THE EVOLUTION OF LBS 126
6.4.1 COMPARING HANDSET-BASED AND NETWORK-BASED STRATEGIES 127

7.0 CONCLUSIONS AND RECOMMENDATIONS 129



Charts

Chart 1 The use of Mobile Devices in Product Search 42
Chart 2 Projected Smartphone Shipments 86
Chart 3 Cloud Computing Services 87
Chart 4 Global Public Cloud Market to 2020 88
Chart 5 Hype Cycle methodology 89
Chart 6 Hype Cycle - Big Data 90
Chart 7 Hype Chart - Social Media 92
Chart 8 Location Commerce market in the US 2013-2018 104
Chart 9 Location Commerce market in Asia Pacific 2013-2018 105
Chart 10 Location Commerce market in Europe 2013-2018 106
Chart 11 Location Commerce market in the ME and Africa 2013-2018 107
Chart 12 Fashion Industry Market share from the Location Commerce Market 2013-2018 108
Chart 13 Retail Industry Market share from the Location Commerce Market 2013-2018 110



Figures

Figure 1 Mobile App Value Chain 18
Figure 2 GPS Navigation Format 20
Figure 3 Satellite Anatomy 22
Figure 4 Satellite Orbit Comparisons 24
Figure 5 the GPS System 26
Figure 6 GPS Satellite 27
Figure 7 GPS Orbits 29
Figure 8 GPS Calculations 30
Figure 9 GPS 32
Figure 10 How three Satellites are used to Calculate GPS Position 33
Figure 11 Location-based game 46
Figure 12 Foursquare App 54
Figure 13 Location Commerce Privacy Issues 58
Figure 14 Location Based Advertising Business Model 61
Figure 15 Aberdeen Group's SoMoClo Model 80
Figure 16 SoMoClo Model - Mobility Component 81
Figure 17 GSM LBS 127



Tables

Table 1 Facebook vs. Google+ in Social Selling 49
Table 2 Location Commerce market in the US 2013-2018 104
Table 3 Location Commerce market in Asia Pacific 2013-2018 105
Table 4 Location Commerce market in Europe 2013-2018 106
Table 5 Location Commerce market in the ME and Africa 2013-2018 107
Table 6 Fashion Industry Market share from the location commerce market 2013-2018 108
Table 7 Retail Industry Market share from the location commerce market 2013-2018 110
Table 8 QandA about Location-based Commerce 122

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