TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 9
CHAPTER 2 Market Value 10
CHAPTER 3 Market Volume 11
CHAPTER 4 Market Segmentation I 12
CHAPTER 5 Market Segmentation II 13
CHAPTER 6 Competitive Landscape 14
CHAPTER 7 Leading Companies 15
7.1 Wendy's International, Inc. 15
7.2 Yum! Brands, Inc 15
7.3 Jack in the Box Inc. 16
7.4 McDonald's Corporation 16
CHAPTER 8 Market Forecasts 17
8.1 Market Value Forecast 17
8.2 Market Volume Forecast 18
CHAPTER 9 Further Reading 19
9.1 Sources 19
9.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: Global Fast Food Market Value: $ billion, 2000-2004 10
Table 2: Global Fast Food Market Volume: Transactions billion, 2000-2004 11
Table 3: Global Fast Food Market Segmentation I: % Share, by Value, 2004 12
Table 4: Global Fast Food Market Segmentation II: % Share, by Value, 2004 13
Table 5: Global Fast Food Market Value Forecast: $ billion, 2004-2009 17
Table 6: Global Fast Food Market Volume Forecast: Transactions billion, 2004-2009 18
