Table of Contents
Cider/perry was only just introduced in Nigeria in significant quantities in 2012 when Distell Group launched Hunter’s Extra Dry Cider and Savanna Dry Cider and dynamic growth in 2013 was followed by total volume growth of just 2% in 2014 as the product appeared to be losing out to RTDs, flavoured products which offer a similar selling point to the leading cider/perry brands and which are marketed as being healthy and sometimes having fruit flavours such as apple. However, growth in cider/perry...
Euromonitor International’s Cider/Perry in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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