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Consumer Health in Germany

  • September 2016
  • -
  • Euromonitor International
  • -
  • 114 pages

Consumer health in Germany registered steady current value growth in 2016, continuing the positive development of the review period. German consumers continued to place great value in their overall health and wellbeing and were willing to invest in products to support this. However, a reduction in the use of medication and some consumer health products was noticeable, thus serving to limit growth in 2016. The market’s performance was therefore slightly weaker than the review period average.

Euromonitor International’s Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Germany
CONSUMER HEALTH IN GERMANY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Steady Growth for Consumer Health in Germany in 2016
Polarisation Effects of Healthy Living
Diversification the Key To Success
Chemists/pharmacies Remains the Leading Distribution Channel
Too Many Alternatives Result in Future Value Stagnation
Key Trends and Developments
Germany's Ageing Population - An Opportunity Or A Threat To Consumer Health?
the Pros and Cons of Healthier Lifestyles
Consumer Health - Another Online Challenge
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format: % Value 2011-2016
Table 9 Distribution of Consumer Health by Format and Category: % Value 2016
Table 10 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources
Abtei Op Pharma GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 3 Abtei OP Pharma GmbH: Key Facts
Competitive Positioning
Summary 4 Abtei OP Pharma GmbH: Competitive Position 2016
Bayer Vital GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 5 Bayer Vital GmbH: Key Facts
Competitive Positioning
Summary 6 Bayer Vital GmbH: Competitive Position 2016
Boehringer Ingelheim Pharma GmbH and Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 7 Boehringer Ingelheim Pharma GmbH and Co KG: Key Facts
Summary 8 Boehringer Ingelheim Pharma GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 9 Boehringer Ingelheim Pharma GmbH and Co KG: Competitive Position 2016
Dr Willmar Schwabe GmbH and Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 10 Dr Willmar Schwabe GmbH and Co KG: Key Facts
Summary 11 Dr Willmar Schwabe GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 12 Dr Willmar Schwabe GmbH and Co KG: Competitive Position 2016
Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 13 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
Summary 14 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
Competitive Positioning
Summary 15 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Adult Mouth Care: Value 2011-2016
Table 13 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 14 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 15 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 16 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Analgesics by Category: Value 2011-2016
Table 19 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 20 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 21 NBO Company Shares of Analgesics: % Value 2012-2016
Table 22 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 23 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 24 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Sleep Aids: Value 2011-2016
Table 26 Sales of Sleep Aids: % Value Growth 2011-2016
Table 27 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 28 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 29 Forecast Sales of Sleep Aids: Value 2016-2021
Table 30 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 32 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 33 Sales of Decongestants by Category: Value 2011-2016
Table 34 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 35 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 36 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 37 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Dermatologicals by Category: Value 2011-2016
Table 40 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 41 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 42 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 43 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 44 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 45 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Digestive Remedies by Category: Value 2011-2016
Table 47 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 48 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 49 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 50 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 51 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Eye Care by Category: Value 2011-2016
Table 53 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 54 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 55 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 56 NBO Company Shares of Eye Care: % Value 2012-2016
Table 57 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 58 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 59 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 60 Number of Smokers by Gender 2011-2016
Category Data
Table 61 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 62 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 63 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of Wound Care by Category: Value 2011-2016
Table 69 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 70 NBO Company Shares of Wound Care: % Value 2012-2016
Table 71 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 72 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 73 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Sports Nutrition by Category: Value 2011-2016
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 76 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 16 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 17 Multivitamins: Brand Ranking by Positioning 2016
Table 80 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 81 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 82 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 83 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 84 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 85 Sales of Tonics by Positioning: % Value 2013-2016
Table 86 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 87 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 88 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 89 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 90 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 91 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 92 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Supplement Nutrition Drinks
Prospects
Category Data
Table 93 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 94 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 95 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 96 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 97 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 100 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 101 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 102 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 103 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 104 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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