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Consumer Health in Kenya

  • November 2016
  • -
  • Euromonitor International
  • -
  • 69 pages

The consumer health industry in Kenya recorded positive growth in 2016 on the back of rising investor confidence, increasing disposable incomes, good economic projections and several marketing initiatives by top brands. The year witnessed numerous re-brandings, mergers and acquisitions to enhance corporate sales and consumer loyalty. Mimosa pharmacy received a grant of US$4.5 million from IFC-World Bank to rebrand to GoodLife Pharmacy under the leadership of Centum Investment Ltd. Currently Good...

Euromonitor International’s Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Kenya
CONSUMER HEALTH IN KENYA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Growing Foreign Investment Boosts Consumer Healthcare Revenue
New Research Findings Alter Approach To Insurance Cover
Competition Heightens Among Local and Multinational Brands
Modern Retail Channels Scramble for Drugs Distribution Share
Strong Consumer Health Growth Projections
Key Trends and Developments
National Government To Take Over County Healthcare Services
Increasing Co-operation Among Health Ngos and Joint Ventures
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Distribution of Consumer Health by Format: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format and Category: % Value 2016
Table 9 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Biodeal Laboratories Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 2 Biodeal Laboratories Ltd: Key Facts
Competitive Positioning
Summary 3 Biodeal Laboratories Ltd: Competitive Position 2016
Cosmos Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 4 Cosmos Ltd: Key Facts
Summary 5 Cosmos Ltd: Operational Indicators
Competitive Positioning
Summary 6 Cosmos Ltd: Competitive Position 2016
Dawa Pharmaceuticals Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 7 Dawa Pharmaceuticals Ltd: Key Facts
Summary 8 Dawa Pharmaceuticals Ltd: Operational Indicators
Competitive Positioning
Summary 9 Dawa Pharmaceuticals Ltd: Competitive Position 2016
Surgipharm Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 10 Surgipharm Ltd: Key Facts
Summary 11 Surgipharm Ltd: Operational Indicators
Competitive Positioning
Summary 12 Surgipharm Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Analgesics by Category: Value 2011-2016
Table 12 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 14 NBO Company Shares of Analgesics: % Value 2012-2016
Table 15 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 16 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2011-2016
Table 25 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 27 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 29 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2011-2016
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Wound Care by Category: Value 2011-2016
Table 38 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 39 NBO Company Shares of Wound Care: % Value 2012-2016
Table 40 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 41 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2011-2016
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 45 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 50 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 51 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 53 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 54 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 55 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 56 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 57 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 58 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 59 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 60 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Herbal/Traditional Products: Value 2011-2016
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2016-2021
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2016-2021












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