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Home Care in Georgia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 56 pages

Home care saw current value growth of 5% in 2016 which was a slight slowdown on the CAGR of 6% seen over the review period. The stronger historic performance was mainly the result of a wave of local currency devaluations that took place in 2013 which pushed unit prices for home care products higher. Home care appeared to be less elastic in the short term with volume sales supporting growth.

Euromonitor International’s Home Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Georgia
HOME CARE IN GEORGIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Executive Summary
Weaker Value Growth for 2016
Local Currency Fluctuations An Obstacle To Growth
Leaders Unchanged in Home Care
Modern Grocery Retailers Taking Over
Growth To Be More Reserved in the Forecast Period
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Distribution of Home Care by Format: % Value 2011-2016
Table 7 Distribution of Home Care by Format and Category: % Value 2016
Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Diplomat Georgia Ltd in Home Care (georgia)
Strategic Direction
Key Facts
Summary 2 Diplomat Georgia Ltd: Key Facts
Competitive Positioning
Summary 3 Diplomat Georgia Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2011-2016
Table 11 Sales of Air Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Air Care: % Value 2012-2016
Table 13 LBN Brand Shares of Air Care: % Value 2013-2016
Table 14 Forecast Sales of Air Care by Category: Value 2016-2021
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Bleach Usage: % of Volume Sales 2011-2016
Table 17 Sales of Bleach: Value 2011-2016
Table 18 Sales of Bleach: % Value Growth 2011-2016
Table 19 NBO Company Shares of Bleach: % Value 2012-2016
Table 20 LBN Brand Shares of Bleach: % Value 2013-2016
Table 21 Forecast Sales of Bleach: Value 2016-2021
Table 22 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2011-2016
Category Data
Table 24 Sales of Dishwashing by Category: Value 2011-2016
Table 25 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 27 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 28 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2011-2016
Table 31 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 33 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 34 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2011-2016
Category Data
Table 37 Sales of Laundry Care by Category: Value 2011-2016
Table 38 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 39 Sales of Laundry Aids by Category: Value 2011-2016
Table 40 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 41 Sales of Laundry Detergents by Category: Value 2011-2016
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 43 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 44 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 45 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 47 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 49 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2011-2016
Table 52 Sales of Polishes by Category: % Value Growth 2011-2016
Table 53 NBO Company Shares of Polishes: % Value 2012-2016
Table 54 LBN Brand Shares of Polishes: % Value 2013-2016
Table 55 Forecast Sales of Polishes by Category: Value 2016-2021
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2011-2016
Table 58 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 61 NBO Company Shares of Surface Care: % Value 2012-2016
Table 62 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 63 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2011-2016
Table 66 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 67 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 68 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 69 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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