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Home Care in Portugal

  • January 2017
  • -
  • Euromonitor International
  • -
  • 74 pages

Summary

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Home care was negatively affected during the worst years of the economic crisis. While various products are commodities, consumers often traded down to lower-priced offerings or made the most of any price discounts and promotions. Towards the end of the review period, a more positive economic context helped the category return to positive value growth. This was also a result of manufacturers adjusting to a new post-crisis consumer who tends to be more demanding, more rational, but also open to n...

Euromonitor International’s Home Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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