Table of Contents
Wander is best known for its popular malt-based hot drinks brand Ovomaltine, which enjoys almost universal recognition in Switzerland. The company has gradually diversified into tea and in 2015 focused on promoting its Twinings brand in Switzerland. The company’s strategic approach is to try to benefit from the growing potential of speciality teas via a focus on marketing activities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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