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Wine in Cameroon

  • July 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Consumer confidence and growth in sales of wine were negatively impacted as unit prices increased in 2015, following a rise in excise duty on all alcoholic beverages. In a category in which consumer awareness is relatively low compared with beer, and characterised by a considerable lack of advertising and promotional activities, growth saw a slowdown compared with the review period. Illicit sales of alcohol increased, as more smugglers tried to take advantage of consumers’ vulnerability and lack...

Euromonitor International’s Wine in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Cameroon
WINE IN CAMEROON
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 10 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Executive Summary
Alcoholic Drinks Suffers Slower Volume Growth Amidst Rising Prices
Consumers Shift To Economy Brands Due To Price Rises
the Competition Strengthens Amidst Falling Volume Growth Across the Market
Off-trade Volume Sales Continue To Be Boosted by the Increasing Use of Cans
Strong Growth Projected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 13 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 14 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 15 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 16 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2015
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources












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