This report provides a concise overview of the Dairy Food market in Mexico. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Mexicans Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
The demographic factors such as an ageing population, urbanization and an emerging global middle class will influence the consumption of Dairy products in Mexico. Growing personal income will result in an increased awareness of Dairy Food consumption in Mexico, while Age-specific products support health concerns of different age groups.
What are the key drivers behind recent market changes?
Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Mexicans are showing a preference for “Better For You” Dairy Food products, by considering their health requirements.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.
Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.
Market shares are provided for the leading brands and private label across Dairy Food categories.
An overview of packaging trends in the Mexicans Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
The growing number of city dwellers (urbanization) and growing middle class not only increased the awareness on the nutritional value of Dairy products among Mexican customers, but also improved their affordability for value added dairy products such as pasteurized, ultra-pasteurized, and specialized and fruit milk.
Convenience Stores continue to dominate in all categories of Dairy Food Market, owing to the intense price discounting in the Milk category in order to bring customers footfall.
Milk and Yogurt constitute almost two thirds of the packaging material demand in the Dairy Food market in 2012, driving a significant requirement for Rigid Plastic, Paper and Board, and Flexible packaging.
Milk and Cheese are among the most valuable categories of the Mexicans Dairy Food market by value. Marketers are exploring new products targeted towards health-conscious consumers.
The changing dynamics of Pudding/Dessert and Yogurt categories are driven by the preference for taste, flavor, and variety among Mexican customers.
The Dairy Food market in Mexico is concentrated among the large regional companies and a few foreign multinationals. Leading Mexican companies such as GrupoLala, Sigma Alimentos, GrupoAlpura, and ChilchotaAlimentos dominate the Mexican Dairy industry, and together account for more than 70% of the overall Dairy Food market.
Private Label penetration is very low in the Mexican Dairy Food market, with less than 1.0% of overall market by value. However, Private Label dairy food products are expected to enter the market as retailers will seek to take advantage of the growing Dairy Food consumption among the younger generation and growing health concerns among the elder generations.
Mexican consumers are becoming more health conscious, leading the way for a more healthy and balanced products including lactose free, light, low-fat dairy products.
Demand for Paper and Board Sleeves and Box type outers will increase particularly quickly as a result of the steadily rising consumption of Cheese and Yogurt categories in Mexico.