Product Synopsis

This report provides a concise overview of the Skincare market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the US Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Skincare products used in the US will steadily increase during 2012-2017 at a CAGR slightly higher than that registered during 2007-2012. However, the market registered lower growth during 2009 as the market is not completely immune to the economic recession.

What are the key drivers behind recent market changes?
The US has a large young population, as a number of Millennials will reach the age of 25 years, or older, during 2012-2017. Their growing aspiration to look young and beautiful will drive demand for Skincare products in the country.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Skincare sector in the US.

Key growth categories are highlighted by analyzing the market dynamics of five Skincare categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.

Market shares are provided for the leading brands across the Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover categories.

An overview of packaging trends in the US Skincare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Skincare sector.

Key Market Issues

The market for premium Skincare products continues to grow in the country. The gradual recovery of the US economy supported by a positive tilt in the stock market has led to growth in consumer confidence, particularly amongst the higher income group consumers who are no longer shy of making premium purchases in the Skincare sector.

Body Care and Facial Care are the most valuable categories in the US Skincare sector and are expected to witness strong growth rates during 2012-2017.

Volume and value analysis shows that Hypermarket and Supermarket chains dominate the distribution of Skincare products in the US, although the market is also marked by the presence of Health and Beauty Specialist Retailers.

The improving state of the economy and a climbing stock market saw a rise in consumer confidence, with even high-income consumers not shying away from premium purchases. Consequently, the overall share of private label products in the US Skincare sector remained low. The highest penetration rate was seen in the Body Care and Make-up Remover categories, which was remarkably higher than the overall Skincare private label penetration average.

The Hand Care and Make-up Remover categories are expected to witness positive growth between 2012 and 2017, although they are the least valuable categories in the US Skincare market.

Key Highlights

Women consume the most Skincare products by volume. Older Consumers are one of the most prominent consumer groups. Consumer analysis, based on Wealth Group, reveals that Affluent men and women have the highest consumption share, while Time Rich male and Time Poor female consumers have the highest consumption propensity of Skincare products.

Facial Care will gain market share while the market share of Body Care, Depilatories, and Make-up Remover will decline between 2007 and 2017.

Aspirations for better personal health and hygiene are driving consumers towards natural and organic cosmetics and personal care products, which includes Skincare products. The potential negative health effects of ingredients such as parabens and phthalates, which are widely used as preservatives in cosmetics and pharmaceuticals, are driving consumers to opt for products comprising “natural” ingredients.

Body Care and Facial Care accounted for over 80% of the total number of packs used in the US Skincare sector in 2012, driving significant demand for Rigid Plastic and Flexible Packaging Bottles and Tubes. These often use Flip/Snap Top and Screw Top closures, while Box outers were selectively used for Body Care products.

The growing demand for Facial and Body Care products in the US will result in a parallel demand for Rigid Plastic Bottle and Tube Packaging with Flip/Snap Top, Screw Top, and Dispenser closures. Demand for Box outers will also increase as a result of the rising consumption of Facial Care products.

Table Of Contents

Country context
-          US skincare market provides significant opportunities to marketers helped by a recovering GDP and a growing proportion of affluent Millennials
-          Health and Beauty distribution is marked by the presence of Drugstores and Pharmacies besides other prominent channels
-          Hypermarkets and Supermarkets is the preferred channel for Health and Beauty product distribution with Skincare being no exception to the rule
Consumer Profile
-          Skincare consumption in the US is led by Affluent and Time Rich males and Affluent and Time Poor females
-          Mid-Lifers are the heaviest consumers of Skincare products in the US
-          Skincare consumption in the US is primarily driven by age-specific needs
-          Age-based requirements together with the desire to look more beautiful drive skincare needs in the US
-          Demand of skincare products are influenced by new gender behaviors along with specific individual needs
Sector Analysis
-          Facial Care continues to lead the Skincare market in the US in terms of growth
-          Depilatories, Body Care, and Make-up Remover to lose market share to Facial Care products between 2007-2017
-          The US Skincare market will register a steady increase in volume and value growth
-          Body Care and Facial Care to witness increased sales and steady growth over 2012-2017
-          Hand Care and Make-up Remover continue to be low-value categories in the US Skincare market, though witnessing moderate growth over 2012-2017
-          Depilatories will register the lowest category growth during the period 2012-2017
Brands and Private Labels
-          Olay, Sally Hansen, and Neutrogena lead brand share in the Skincare market
-          Jergens and Avon lead brand share in the Skincare market
-          Body Care and Make-up Remover categories witnessed the highest private label penetration in the US Skincare market
-          Increasing private label sales of Hand Care and Body Care products contributed to the highest category value growth during 2009-2012
Packaging Insight
-          Rigid Plastic and Flexible Bottles and Tubes along with Flip/Snap Top Closures are preferred packs for Body Care and Facial Care products
-          Growth in demand of Rigid Plastic Bottles will be driven by increased usage of Facial Care products
Future Outlook- four key trends in the US Skincare sector
-          US Skincare sector to witness growth in premium and natural products along with the entry of new celebrity product lines
Data Appendix and Summary Methodology

Companies Mentioned

The Procter and Gamble Company, Johnson and Johnson GmbH, Coty, Inc., Reckitt Benckiser plc, Avon Products, Inc., Estee Lauder Inc., Kao corporation ,Beiersdorf AG ,L'Oreal S.A. ,

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