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  5. > Strategic Analysis of Exterior Mounted Accessories in the North American Light Truck Aftermarket

A Rebound in Pickup Truck Sales is Driving Market Growth

The aim of this study is to identify the size and direction of the North American exterior mounted accessories aftermarket and to identify opportunities for growth. The study provides opportunity sizing and forecasts the market’s direction over the next five to seven years by analyzing the key drivers and restraints. It also offers an in-depth understanding of the competitive structure of the aftermarket so that market participants can identify success factors and determine strategies for growth. Furthermore, the study determines which distribution channel offers the highest growth potential as well as shifts in product preferences so that participants can accordingly position themselves for sustainable growth.

Executive Summary—Key Findings

By 2019, the total opportunity for the exterior mounted accessories in the North American aftermarket will reach $Xbillion, with bedliners and tonneau covers representing two-thirds of revenue.

Total Exterior Mounted Accessories Aftermarket: Key Takeaways, North America, 2012
1. The North American aftermarket for exterior mounted accessories, in terms of revenues, is expected to grow at a CAGR of X% between 2012 and 2019.
2. Unit shipments for exterior mounted accessories in the North American aftermarket are expected to reach X million units by 2019, up from X million units in 2012.
3. The sales of new and used pickup trucks is the main unit shipment driver for exterior mounted accessories, while increasing average prices will have the greatest impact on revenue growth.
4. Bed protection accessories, which include bedliners and tonneau covers, make up the largest and fastest-growing segment—increasing their share of revenue from X% in 2012 to X% by 2019.
5. Manufacturers must focus on new product development and differentiation, including style and aesthetic appeal, to increase consumer awareness and expand the customer base for exterior mounted accessories.

Competitive Factors and Assessment

Competitive factors include degree of specialization, coverage, brand strength, and channels of distribution.

Total Exterior Mounted Accessories Aftermarket: Competitive Factors and Assessment, North America, 2012

Running Boards
CAGR
Price CAGR (2012-2019): X%
Unit CAGR (2012-2019): X%
Distribution
Highest Revenue Share: warehouse distributor (WD), X%
Highest CAGR: direct, X%; Internet,X%
Market Concentration
Fairly concentrated with the top-three participants capturing X% of revenue in 2012
Competitive Factors
•Specialization
•Brand Loyalty: consumers respond favorably to durability, aesthetics, and lifespan

Wind Deflectors
CAGR
Price CAGR (2012-2019):X%
Unit CAGR (2012-2019): X%
Distribution
Highest Revenue Share: WD, X%
Highest CAGR: Direct, X%; Internet, X%
Market Concentration
Highly concentrated with the top three participants capturing X% of revenue in 2012
Competitive Factors
•Application coverage
•Large number of designs and styles
•Distribution network
•Effective Marketing

Hood Shields
CAGR
Price CAGR (2012-2019): X%
Unit CAGR (2012-2019): X%
Distribution
Highest Revenue Share: WD, X%
Highest CAGR: Direct, X%; Internet, X%
Market Concentration
Highly concentrated with the top three participants capturing X% of revenue in 2012
Competitive Factors
• Application coverage
•Large number of designs and styles
•Distribution network
•Effective Marketing

Key Questions this Study Will Answer

• What is the short-to-medium term outlook for the exterior mounted accessories aftermarket?
• Which market segments are growing the fastest and why?
• Which distribution channels are growing the fastest and why?
• Who are the market share leaders in exterior mounted accessories?
• What are the key factors that impact pricing for exterior mounted accessories in the aftermarket?

Table Of Contents

Strategic Analysis of Exterior Mounted Accessories in the North American Light Truck Aftermarket
Table Of Contents

1. Executive Summary
2. Research Scope, Objectives, Methodology, and Background
3. Definitions and Segmentation
4. Market Overview
5. Total Exterior Mounted Accessories Aftermarket
• External Challenges: Drivers and Restraints
• Forecast and Trends
• Market Share and Competitive Analysis
6. Running Boards Aftermarket Segment Breakdown
7. Wind Deflectors Aftermarket Segment Breakdown
8. Hood Shields Aftermarket Segment Breakdown
9. Bedliners Aftermarket Segment Breakdown
10. Tonneau Covers Aftermarket Segment Breakdown
11. Conclusions and Future Outlook
12. Appendix

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