Description:
This report delivers careful analysis and looks into the future of satellite TV broadcasting – at a time when this market that accounts for 78% of satellite service revenue is having to contend with a series of threats. Starting with an exploration of the key trends that are upsetting the TV and video broadcasting market, this report provides answers to the following questions: How prominent will satellite be in the global TV broadcasting market, worldwide and in each region? What are TV distributors’ core strategies? What TV and video supply strategies do we expect to see from media companies in emerging regions and in mature TV markets? What are the main sources of growth for satellite operators in each of these regions? What is satellite’s long-term market potential? This report also provides readers with figures for the growth scenario that IDATE deems most likely up to 2017 – on both market volume (number of SD/HD/UHD/3D channels and capacity needed to broadcast them, number of satellite repeaters) and revenue.

Region:
Africa-Middle East, Asia-Pacific, Europe, Latin America, North America

Keywords:
audiovisual offerings, catch-up TV, DTH, DTH platforms, linear TV channels, media players, multi-screen, on-demand services, on-demand TV services, on-demand video services, OTT players, OTT services, pay-TV, personal TV, satellite capacity, satellite industry, satellite industry revenues, satellite operators, satellite television, satellite TV, second screen, smartphones, SVOD, tablets, terrestrial TV, TV broadcasting, TV consumption, TV distribution, TV market, TV offerings, TV strategies, video consumption, video distribution, video strategies, VOD

This study includes:
- a report
- a PowerPoint presentation

Table Of Contents

Contents

1. Executive Summary 7
1.1. The DTH market accounts for the bulk of satellite industry revenues 8
1.2. TV consumption patterns are changing 8
1.3. Media players are adjusting their TV and video strategies 9
1.4. Demand for satellite capacity for broadcasting TV/video is continuing to grow 11
1.5. Satellite operators have solid growth drivers in the long term 13

2. Methodology 14
2.1. General methodology of IDATE's reports 14
2.2. Forecasting methodology 15
2.3. Geographic regions covered 17

3. The TV distribution market: a major market for the satellite industry 18
3.1. The DTH market accounts for the bulk of satellite industry revenues 18
3.2. Satellite: A major quality TV broadcasting medium in developed areas where it is maintaining market share 19
3.2.1. In Western Europe 19
3.2.2. In North America 23
3.3. Satellite: Growth driver for the TV market in emerging market regions 27
3.4. Summary: Market share of satellite on the DTH market worldwide 29

4. The TV distribution market is being impacted by multiple changes in consumption patterns 30
4.1. The evolution of TV/video consumption patterns in developed market regions 30
4.1.1. More time spent watching video: an increasing amount of time-shifted consumption 30
4.1.2. Multi-screen consumption: smartphones and tablets as new video screens 31
4.2. The evolution of TV/video consumption patterns in emerging market regions 33
4.2.1. Television as essential household equipment 33
4.2.2. Significant growth in pay-TV despite piracy problems in some countries 33
4.2.3. An increasing share of video consumption on devices other than TV 35

5. TV and video distribution strategies forced to adapt 36
5.1. Strong growth for time-shifted and on-demand TV/video services in developed markets 36
5.1.1. Rapid growth of catch-up TV and SVOD services 36
5.1.2. Widespread rollout of multi-screen offerings and "second screen" usage 37
The rise of OTT services 39
5.1.3. The first personal TV applications 40
5.2. Structuring of the TV market in emerging market regions 40
5.2.1. Digitization of TV offerings 40
5.2.2. The growth of local audiovisual offerings 42
5.2.3. New DTH platforms launching every year 43
5.2.4. A gradual migration to better picture quality in HD 45
5.2.5. Growth in push-VOD, and VOD to a lesser extent 46
5.2.6. The rapid growth of OTT services 47
5.3. The positioning of media players as they evolve 49
5.3.1. The impact of growing on-demand services on linear TV channels 49
5.3.2. DTH service providers refocusing on "ultra-premium" 50
5.3.3. OTT players should gradually become increasingly significant in the audiovisual landscape 52

6. Market forecasts, risk and opportunity factors for satellite operators 54
6.1. Market forecasts for satellite TV by 2017: IDATE's vision 54
6.1.1. Methodology and key assumptions 54
6.1.2. Market forecasts for 2017 56
6.2. Long-term risk and opportunity factors for satellite operators 59
6.2.1. Identification of long-term sources of uncertainty 59
6.2.2. Positioning and opportunities for satellite operators on the TV market 60



Tables

Table 1: SWOT analysis of OTT players 9
Table 2: SWOT analysis for TV channels 10
Table 3: SWOT analysis for pay-TV service providers 10
Table 4: Major disruptive factors that might raise questions over satellite operators' positioning on the TV/video distribution market 13
Table 5: Key factors affecting demand for satellite as a TV/video broadcasting medium 16
Table 6: Market share of the various TV distribution platforms worldwide, 2009-2017 29
Table 7: Average annual growth rate of the pay-TV market and satellite's market share between 2009 and 2012 34
Table 8: SWOT analysis for TV channels 50
Table 9: SWOT analysis for pay-TV service providers 51
Table 10: SWOT analysis of OTT players 53
Table 11: Key factors affecting demand for satellite as a TV/video broadcasting medium 55
Table 12: Main disruption factors in developed market regions 60
Table 13: Main disruption factors in emerging market regions 60
Table 14: Positioning of several market-leading satellite operators 61
Table 15: SWOT analysis for satellite operators on the DTH market in emerging markets 63
Table 16: SWOT analysis for satellite operators on the DTH market in developed markets 67



Figures

Figure 1: Satellite's market share worldwide, end of 2012 8
Figure 2: Number of transponders used for broadcasting TV/video services and global DTH market valuation for 2013-2017 11
Figure 3: Number of transponders used for broadcasting TV/video services by geographic zone for 2013-2017 12
Figure 4: Revenues from satellite services, 2006-2011 18
Figure 5: The various means of receiving TV, 2009-2012 19
Figure 6: Breakdown of TV households according to access technology, end of 2012 20
Figure 7: Market shares for digital networks in Western Europe, end of 2012 21
Figure 8: Network digitization in Western Europe, 2009-2012 21
Figure 9: Distribution of pay-TV networks in Western Europe, end of 2012 22
Figure 10: Annual growth in TV households of the various pay-TV networks on the European market, 2010-2012 23
Figure 11: The different means of receiving TV in North America, 2009-2012 23
Figure 12: Breakdown of TV households in North America according to access technology, end of 2012 24
Figure 13: Market shares for digital networks in North America, end of 2012 25
Figure 14: Network switchover to digital in North America, 2009-2012 25
Figure 15: Breakdown of pay-TV networks in North America, end of 2012 26
Figure 16: Annual growth in TV households of the various pay-TV networks on the North American market, 2010-2012 27
Figure 17: Satellite's market share in relation to total TV households, 2009-2012 27
Figure 18: Satellite's market share in relation to total TV households, 2009-2012 28
Figure 19: FTA satellite and pay-TV satellite market share comparison by geographical area, 2009-2012 28
Figure 20: Satellite's market share worldwide, end of 2012 29
Figure 21: Smartphone penetration rates between 2009 and 2013 31
Figure 22: Tablet penetration rates between 2009 and 2013 32
Figure 23: Breakdown of households according to average number of TVs 33
Figure 24: Pay-TV penetration rates and satellite's market share in emerging market regions 34
Figure 25: Use of devices other than TVs to view TV Content / video 35
Figure 26: DTT migration dates, Europe and Africa-Middle East 41
Figure 27: Platforms distributed by Eutelsat between June 2010 and June 2012 43
Figure 28: Number of HD channels broadcast by satellite 45
Figure 29: Breakdown of SD and HD channels by emerging market region, end of 2012 45
Figure 30: 32" LCD TV prices, 2011-2012 46
Figure 31: Netflix in Mexico is available on connected TV, PS3, Xbox360, iPhone and iPad 48
Figure 32: Number of transponders used for broadcasting TV/video services and global DTH market valuation for 2013-2017 56
Figure 33: Number of channels broadcast by satellite in 2013 and 2017 by geographical region 57
Figure 34: Number of free and paid channels broadcast by satellite in 2013 and 2017 by geographical region 57
Figure 35: Number of transponders used for broadcasting TV/video services by geographic zone for 2013-2017 58
Figure 36: Distribution of HD channels by geographical region in 2017 59
Figure 37: Distribution of satellite capacity (in C and Ku bands) between emerging and developed markets, 2011-2015 62
Figure 38: Estimation of the change in SES' net satellite capacity in 2015 by geographical area 62
Figure 39: The SAT-IP solution from SES 65
Figure 40: DirecTV's Genie PVR presentation 66

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