Description:
This report provides data and forecasts up to 2017 on the Internet services Markets -uses and revenue, by country and region. It is structured around the following key services: Internet Access & Usages, Search, E-Commerce, Social Networks, Video OTT, OTT VoIP, Online Games, Advertising, Mobile Apps, LBS – both fixed and mobile. It covers Europe, Americas and Asia-Pacific, and analyses the major trends by segment as well as the key players in the market.

Region:
Americas, Asia/Pacific, Europe, Brazil, China, France, Germany, Italy, Japan, South Korea, Spain, United Kingdom, United States

Keywords:
advertising, advertising revenues, cloud services, e-commerce, fixed Internet, Internet Access, Internet players, Internet services, Internet services market, Internet Usages, Internet users, LBS, mobile ads, mobile advertising, mobile apps, mobile Internet, mobile Internet users, online advertising, online games, online search, online video, OTT service market, OTT video, OTT VoIP, OTTs, paid apps, paid mobile applications, paid revenues, search, search revenues, social networks, telecom services market, video OTT, VoIP, Amazon, amazon.com, Android, Apple, bing, Facebook, Google, Google play, iOS, iTunes Store, Microsoft, Skype, Windows phone, Yahoo!

This deliverable is part of the "Telco vs OTT" watch which includes:
- a half-yearly updated dataset
- a half-yearly updated status report
- quarterly market insights
- privileged analyst access (unmetered support and five hour consulting services)

List of indicators by country

Access indicators
• Internet subscribers (millions)
• Internet density (ratio subcribers / population)
• Mobile subscribers (millions)
• Mobile density (ratio subcribers / population)

Internet usages
• Fixed Internet users (millions)
• Fixed Internet penetration (ratio Internet users / population)
• Mobile Internet users (millions)
• Mobile Internet penetration (% among mobile subscribers)

Search
• Internet searchers (millions)
• Search usage (% among Internet users)
• Mobile Internet searchers (millions)
• Mobile search usage (% among mobile subscribers)

E-Commerce
• E-buyers (millions)
• E-commerce usage (% among Internet users)
• E-commerce revenues (million EUR)
• M-commerce revenues (million EUR)
• Share of M-commerce (ratio Mobile Commerce / E-commerce)

Social Networks
• Social networkers (millions)
• Social network usage (% among Internet users)
• Mobile social networkers (millions)
• Mobile social network usage (% among mobile subs.)
• Social Network Paid revenues (million EUR)
• Social Network Advertising revenues (million EUR)

Video OTT
• Online video users (millions)
• Video usage (% among Internet users)
• Online video fixed revenues total (million EUR)

OTT VoIP
• OTT VoIP users (millions)
• OTT VoIP revenues (million EUR)

Online Games
• Online gaming revenues (million EUR)

Advertising
• Online & total media advertising revenues
• Online advertising revenues (million EUR)
• Total media advertising revenues (million EUR)
• Share of online advertising revenues
• Display revenues (million EUR)
• Search marketing and assimilated revenues (million EUR)
• Other online advertising revenues (million EUR)
• Total online advertising revenues (million EUR)
• Mobile Advertising revenues (million EUR)

Mobile Applications
• Mobile Application revenues (million EUR)
• Mobile LBS users (millions)

Mobile LBS
• Mobile LBS service revenues (million EUR)

Geographic coverage

Europe:
• France
• Germany
• Spain
• Italy
• United Kingdom

Americas:
• United States
• Brazil

Asia/Pacific:
• China
• South Korea
• Japan

Sources

Historical data is compiled from the following information sources:
• publications of national regulatory authorities, ministries and national statistical organisations
• operators' financial reports
• press releases.
These sources have been compared and supplemented whenever necessary by estimates based on our expertise. We have been able to make revisions to the figures compared to previous editions (new information available, correction of errors, scope adjustments from one country to another).

Our forecasts are based on assumptions relating to anticipated change in the penetration rates for different access modes (percentage of population) in different markets and to changes in average revenue per user.
The assumptions formulated depend on several factors:
• current level of development of the market
• potential of the market seen through the general level of economic development
• national industrial context and policy followed in the development of ICTs
• changing consumer use practices.

Concerning monetary :
• Market data by country is presented in euros (EUR).

Table Of Contents

Contents

1. Executive Summary 5
• Key trends 6
• The Internet services market overview 7
• Three groups of services based on their market size and growth rate 8
• Direct paid revenues have more weight than advertising revenues 9
• Internet user growth expected to continue apace, especially on mobile10
• The diversification of major OTTs 11

2. Methodology 12
• List of indicators by country 13
• Sources 14

3. Key Internet players 15
• Google: King of search also the king of diversity 16
• Facebook: strengthening in mobile ads and paid revenue 17
• Amazon.com: starting to put more emphasis on advertising 18
• Apple: en route to lead mobile Internet 19
• Comparison of Content per-user revenue for Google, Apple and Facebook 20

4. Online search 21
• Search: still growing, driven by mobile, social and video 22
• Online search country breakdown 23

5. E-commerce 24
• E-commerce: sustained growth, fuelled by new devices 25
• E-commerce country breakdown 26

6. Social Networks 27
• Social Networks: an audience of more than half of global Internet users 28
• Social Networks: revenues from paid and ads 29

7. Online Video 30
• OTT Video: USA the driving force 31

8. Paid Mobile Applications 32
• Paid mobile applications: growth to continue, APAC dominates revenues 33
• Paid mobile applications country breakdown 34
• Focus on iOS vs Android 35

9. Online advertising 36
• Online advertising 37
• Mobile advertising 38

Who are we? 39

Telecom and OTT 40



Figures and Tables

1. Executive Summary 5
• Comparison of global telco and OTT total market 7
• Breakdown of OTT service market, 2017 7
• Internet: services: doubled in size 8
• Market share of Internet services, 2012 and 2017 9
• Paid and ads revenue split, 2012 and 2017 9
• Forecast growth of fixed and mobile Internet users worldwide 10
• Forecast growth of fixed and mobile Internet penetration worldwide 10

3. Key Internet players 15
• Just a few examples of Google services and their competitors 16
• Google revenue breakdown 2012 Q1 to 2012 Q3 17
• Facebook revenue breakdown, 2009-2012 17
• Share of advertising revenue between fixed and mobile 17
• Amazon pushing more aggressively in advertising 18
• Amazon annual turnover 2012, share of advertising 18
• Breakdown of net sales of Apple products for 2010 to 2012 19
• Estimated annual per-user revenue for digital Content, worldwide 2009 to 2012 20

4. Online search 21
• Global online advertising revenues, 2012-2017 22
• Search engines’ global share, 2012 22
• Proportion of mobile subscribers who use mobile search, by country, 2012 and 2017 23
• Per-user online search revenue by country, 2012 and 2017 23

5. E-commerce 24
• E-commerce revenue by country, 2012 and 2017 25
• M-commerce as a percentage of e-commerce, 2012 and 2017 25
• Proportion of Internet users who shop online by country, 2012 and 2017 26
• Annual e-commerce revenue per online shopper, by country, 2012 and 2017 26

6. Social Networks 27
• Social network penetration 2012, fixed (% of Internet users) and mobile (% mobile subscribers) 28
• Social network paid and advertising revenues 2012 28
• Social networks’ advertising revenue by country, 2012 and 2017 29
• Social networks’ fee-based revenue by country, 2012 and 2017 29

7. Online Video 30
• OTT video revenues by country, 2012 and 2017 31
• Share of OTT video revenues between USA, EU27, APAC and RoW, 2012 and 2017 31

8. Paid Mobile Applications 32
• Paid mobile applications revenues, 2012 and 2017 33
• Paid mobile applications annual revenue per user, 2012 and 2017 33
• Mobile apps revenue, by countries, 2012 and 2017 34
• Mobile apps annual revenue per user, by country, 2012 and 2017 34
• Comparison of iOS App Store and Google Play Store for absolute app downloads 35
• Comparison of iOS App Store and Google Play Store for revenues generated 35

9. Online advertising 36
• Total online advertising revenue by country, 2012 and 2017 37
• Online advertising’s share of total ad revenue, by country, 2012 and 2017 37
• Total mobile advertising revenue by country, 2012 and 2017 38
• Mobile advertising’s share of total ad revenue, by country, 2012 and 2017 38

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