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Connected TV - Google and television

  • May 2013
  • -


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After repeated failures, version 3 of Google TV is likely to enjoy greater success than its predecessors, and new partnerships could spell Google's success in the connected TV market. In addition to this new interface, Google boasts certain lesser-know assets which, when put together, could enable the company to eventually carve itself a central position in the connected TV market. This insight provides a segment by segment analysis of Google’s positioning and prospects in this emerging market.


advertising, advertising platform, audiovisual content, audiovisual devices, audiovisual production, cloud solutions, connected TV, data centers, distribution network, edge caching, OTT video services, paid video services, smartphones, tablets, television, television market, TV market, TV platform, TV sets, video apps, video distribution, video on demand, VOD, Android, Google, Google Analytics, Google CDN, Google Chrome, Google Data Center, Google Fiber, Google Fiber, Google Global Cache, Google Play, Google TV Ads, Google TV3, YouTube

This deliverable is part of the "Connected TV Distribution Watch, " which includes:
- A half-yearly updated database
- A half-yearly updated status report
- Quarterly market insights
- Direct access to media analysts

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