Description:
Inside television’s new environment, veteran TV players and new entrants alike are working to secure a slew of cooperation agreements: content – device, device – broadcaster, software platform – device. Based on a global market analysis, this insight takes stock of the main agreements that are shaping the connected TV market: the momentum created by partnerships initiated by content providers is picking up, devices are an increasingly integrated part of service plans, and we expect to start seeing a consolidation of today’s fragmented connected TV platform market.

Region:
Asia-Pacific, Europe, Latin America, the United States

Keywords:
companion devices, connected TV, content-device partnerships, device, device makers, device suppliers, hybrid devices, Operator as an App solutions, OTT, OTT platforms, OTT video providers, pay-TV, pay-TV providers, pay-TV providers-device partnerships, proprietary platforms, set-top-box, smart TV, smart TV platforms, software, software companies, software-device partnerships, third-party platforms, TV broadcasters, Amazon, Dailymotion, HBO Nordics, Hulu, iPlayer, Motto TV, Netflix, Pooq TV, YouTube

This deliverable is part of the “Connected TV Distribution Watch” service that includes:
- A database that is updated twice a year
- a status report that is updated twice a year
- quarterly insights
- direct access to our media analysts

Table Of Contents

Table of Contents

1. Main findings 5

2. Content - device partnerships: OTT gathering steam 6
2.1. Europe 6
2.2. The United States 11
2.3. Asia/Pacific 13
2.4. Latin America 16

3. Pay-TV - device suppliers partnerships: creating new solutions 17
3.1. Companion devices: the central ingredient 21
3.2. Smart TV solutions for the main set starting to appear 21
3.3. The result: development of Operator as an App solutions 21
3.4. Hybrid devices providing an alternative 22
3.5. Devices an increasingly integral part of pay-TV providers’ line-up 23

4. Software - device partnerships: is consolidation inevitable? 24
4.1. Proprietary platforms 24
4.2. Standards and alliances 26
4.3. Non exclusive integration of third-party platforms 28
4.4. Is it merger and acquisition time for smart TV platforms? 30



Tables

Table 1 : Agreements between Content providers and connected device suppliers in Europe 8
Table 2 : Agreements between Content providers and connected device suppliers in the United States 12
Table 3 : Agreements between Content providers and connected device suppliers in Asia/Pacific 14
Table 4 : Agreements between Content providers and connected device suppliers in Latin America16
Table 5 : Agreements between pay-TV providers and connected device suppliers in Europe 18
Table 6 : Agreements between pay-TV providers and connected device suppliers in North America 19
Table 7 : Agreements between pay-TV providers and connected device suppliers in Latin America 19
Table 8 : Agreements between pay-TV providers and connected device suppliers in Asia/Pacific 20
Table 9 : Agreements between pay-TV providers and connected device suppliers in the rest of the world 20
Table 10: Examples of smart TV suppliers’ proprietary platforms 25
Table 11: A selection of smart TV alliances and standardization initiatives 26
Table 12: Examples of partnerships between smart TV platforms and device suppliers 29
Table 13: Examples of app store partnerships 29



Figures

Figure 1: Maxdome, Germany’s TVoD market leader in 2012 7
Figure 2: Motto TV 13
Figure 3: The Verizon FiOS TV app on Xbox 360 21
Figure 4: Netgem line of hybrid devices 22
Figure 5: The smart TV technical environment 24
Figure 6: The smart device population: the MLB example 25
Figure 7: The OpenTV 5 broadcast-IP solution 26

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