Analysis and Development Trend Forecast of China Wine Market, 2013 mainly includes the following contents:

First of all, it overviews the global wine’s development in 2012 and makes the analysis and forecast of the future development trends;

Then, it makes the in-depth analysis of the development of China’s wine industry, which involves the market scale, strict controlling over the influences of the consumption of public funds on three major private purposes (namely cars, banquets and overseas visits), business performance of leading enterprises, channel analysis, consumption structure and other aspects;

Once again, it makes the specific analysis of China’s wine industry’s existing problems, industrial competitive structure, imports & exports and the development of major enterprises;

Finally, it makes the professional analysis of the future development of China’s win industry, which can offer the decisive references to the investment in the field.

Huidian Research points out that China’s wine industry has begun to step into the structural adjustment since 2012 with the large numbers of products from the major wine-producing countries into the Chinese market, the changes of consumption environment and main consumer structure. The market competition will evolve from the domestic enterprise competition into the global competition, as well as from enterprise individual competition into the full-industrial chain competition.

But in the long run, with the improvement of people’s income levels, more and more consumer will pursue the healthy and fashionable life style, which would expand the demand for the high-quality wine, so that China’s wine industry has broad development space. Under the circumstances of the long-term co-existence of opportunities and challenges, the enterprises will be the final winners which have the strong brand influence, powerful marketing capability, grasp consumer demand timely, as well as provide the high cost performance products. These winners will restructure the new pattern of China’s wine market in the future.

Table Of Contents

1. Overview of Wine
1.1 Definition
1.2 Classification

2. Development of International Wine Industry
2.1 Status Quo
2.1.1 Development of Global Wine Regions, 2012
2.1.2 Output of Global Wine, 2012
2.1.3 Consumption of Global Wine, 2012
2.2 Development Forecast
2.2.1 China Will Become the Growth Engine of the Global Alcohol Consumption in the Future Five Years
2.2.2 With the Implementation of EU Laws and Regulations, the Organic Wine Gets the Further Development
2.2.3 Hong Kong Becomes the Asian Largest Exchange Center of High-end Wine

3. Development of China’s Wine Industry
3.1 Both the Market Sales and Profit Appearing the Negative Growth of the Wine Industry, 2013 H1
3.2 With the Strict Controlling of Consumption of Public Funds on Three Major Private Purposes (Namely Cars, Banquets and Overseas Visits), the Consumption of Wine Being Affected
3.3 Business Performance of Changyu Wine, Great Wall Wine and Dynasty Winery Falling
3.4 Distribution of National Wines: Different Thresholds and Complicated Incentive Rebates
3.5 Distribution of Imported Wines?Without Incentive Rebates and Focusing on Profit
3.6 After the Extensive Expansion, Large Wine Enterprises Facing the Individualized Challenges
3.7 Consumers of Wine in China

4. Major Existing Problems of China’s Wine Industry
4.1 Single Wine Grape Variety
4.2 Severe Variety Regional Property and Insufficient Adaptability
4.3 Supply of Wine Raw Materials Detaching from the Production
4.4 Backward Production Model, Cultivation Model and Picking Model
4.5 Copying Blindly the Western Countries and Planting of the Wine Raw Materials Lacking the Chinese Features
4.6 Industrial Norms, Standards Having Yet to Completely Come Up with the Development Need
4.7 Weak Foundation of Domestic Wine Industry

5. Competition Structure of China’s Wine Industry
5.1 Industry Competition
5.2 Threat from Substitutes
5.3 Threat from New Entrants
5.4 Bargaining Power of Suppliers
5.5 Bargaining Power of Buyers

6. Imports and Exports of China’s Wine
6.1 Import Statistics of Wine in China
6.1.1 Bottled Wine: French Wine Far Ahead, South America with Rapidest Growth
6.1.2 Bulk Wine: Chile Far Ahead, Spain, France, Australia and Italy with Obvious Decline
6.1.3 Consumption Imported Wine: Shanghai having the Dominant Position, Inland with Accelerated Growth
6.1.4 Main Characteristics of Wine Import in China, 2012
6.1.5 Growth Reasons for Import Volume of Wine
6.2 Export Statistics of Wine in China
6.2.1 Bottled Wine: Hong Kong, France and Belgium Being Major Export Destination Regions
6.2.2 Bulk Wine: France and Belgium Being Major Export Destination Regions with Small Export Volume and Amount

7. Major Enterprises of Wine
7.1 Changyu Pioneer Wine Company Limited Yantai China
7.1.1 Company Profile
7.1.2 Main Business Performance
7.1.3 Financial Indicators
7.1.4 Core Competitiveness
7.1.5 Future Development Planning and Business Plan, 2013
7.2 China Foods Limited (Parent Company of China Great Wall Wine Co., Ltd.)
7.2.1 Company Profile
7.2.2 Operating State
7.2.3 Internal Management Structure Reforms, 2012
7.3 Sino-French Joint Venture Dynasty Winery Ltd.
7.3.1 Company Profile
7.3.2 Operating State
7.4 Tonghua Grape Wine Co., Ltd.
7.4.1 Company Profile
7.4.2 Operating State
7.4.3 Main Business Composition
7.5 CITIC Guoan Wine Co., Ltd.
7.5.1 Company Profile
7.5.2 Operating State, 2012
7.5.3 Main Business Composition
7.5.4 Competitive Advantages
7.6 Gansu Mogao Industrial Development Co., Ltd.
7.6.1 Company Profile
7.6.2 Operating State
7.6.3 Main Business Indicators
7.6.4 Main Business Composition
7.7 China Tontine Wine Group Limited
7.7.1 Company Profile
7.7.2 Operating State
7.7.3 Future Expanding Strategy

8. Future Development Analysis and Suggestions on China’s Wine Industry
8.1 Development Trends
8.1.1 Rare Opportunity of Macro Development
8.1.2 Huge Market Potentials of Products
8.1.3 Increased Market Competition Pressure
8.1.4 Being Going to Rebound to the Moderate Increase Range
8.2 Influences of Imported Wine on the Domestic Wine Industry
8.2.1 Differential Marketing of Imported Wine Occupying Majority of the Domestic Consumption Market
8.2.2 Price Advantages of Imported Wine Original Wine Having Severe Challenges to the Construction of Wine Bases
8.2.3 Imported Wine Entering the Market by the Image of Local Wines, Which Is Unfavorable to the Style Formation of Domestic Each Production Region
8.3 Suggestions on Responding to the Shock of Imported Wine
8.3.1 Developing High-Quality Wine Production Base and Improving the Overall Quality of Products
8.3.2 Further Strengthening the Industrial Management and Guiding the Industry to Get the Sustainable, Steady and Healthy Development
8.3.3 Promoting the Industrial Technology Innovation
8.3.4 Building Diversified Development Mode
8.3.5 Intensifying the Marketing of Domestic Wine and Expanding International Popularity
8.3.6 Applying for Protection for the Original Production Place to Protect the Wine Brands of Each Production Region

9. Co-existence of Opportunities and Challenges of China’s Wines, 2013
9.1 Adverse Growth of Second and Third-Tier Cities and Mid-Western Cities
9.2 Wine Electronic Business Further Emerging
9.3 Foreign Acquisitions to Be the New Trends and New Demand
9.4 Investment Risk of Wine Further Being Increased




Companies Mentioned

Changyu Pioneer Wine Company Limited Yantai China
China Foods Limited (Parent Company of China Great Wall Wine Co., Ltd.)
Sino-French Joint Venture Dynasty Winery Ltd.
Tonghua Grape Wine Co., Ltd.
CITIC Guoan Wine Co., Ltd.
Gansu Mogao Industrial Development Co., Ltd.
China Tontine Wine Group Limited

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