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Men%s Grooming in Hungary

  • May 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Men’s grooming saw outstanding growth in 2015 in line with the significant growth of certain parent categories, such as shower gel. Demand increased due to rising incomes and low inflation. On the other hand men’s hygiene habits are also slowly developing and Hungarian men are more open to more sophisticated products. In 2015 volume sales increased in all categories while unit prices were stable due to strong price competition. Due to strong growth in men’s bath and shower and men’s fragrances,...

Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Hungary
MEN'S GROOMING IN HUNGARY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Avon Cosmetics Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Hungary Kft: Key Facts
Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Hungary Kft: Competitive Position 2015
L'Oreal Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 4 L'Oreal Magyarország Kft: Key Facts
Summary 5 L'Oreal Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 L'Oreal Magyarország Kft: Competitive Position 2015
Unilever Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 7 Unilever Magyarország Kft: Key Facts
Summary 8 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 9 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Outstanding Growth in Beauty and Personal Care
Sunday Closing Time Has No Effect on Sales
Mass Dominates, Premium Gains
Fragrance in Brand Extensions
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Drive Outstanding Growth in Beauty and Personal Care
Strengthening Premiumisation
Shopping Weekends Are Extremely Popular
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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