Men’s Grooming in Turkey

  • May 2014
  • -
  • Euromonitor International
  • -
  • 32 pages

In 2013 men’s grooming saw double-digit current value growth, as a result of a number of important new launches. An example of a new launch is the Axe Apollo series by Unilever, which comprises spray deodorant, shampoo and shower gel. However, the most important trend that stimulated growth in men’s grooming was an increasing number of urban men with professional jobs, who attach importance to their personal hygiene and appearance. Furthermore, the improved economic situation in the country was...

Euromonitor International's Men's Grooming in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Men’s Grooming in Turkey
MEN'S GROOMING IN TURKEY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2008-2013
Table 2 Sales of Men's Grooming by Category: % Value Growth 2008-2013
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
Table 4 NBO Company Shares of Men's Grooming: % Value 2009-2013
Table 5 LBN Brand Shares of Men's Grooming: % Value 2010-2013
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
Table 7 Forecast Sales of Men's Grooming by Category: Value 2013-2018
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2013-2018
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2013
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 4 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2013
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt : Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2013
Executive Summary
Beauty and Personal Care Sees A Positive Performance in 2013
the Launch of New Products Stimulates Growth
Beauty and Personal Care Is Led by Multinational Companies
the Leading Distribution Channel Is Beauty Specialist Retailers
A Positive Performance Is Expected in the Forecast Period
Key Trends and Developments
Economic Conditions Positively Affect Beauty and Personal Care
the Most Important Growth Drivers Are Urbanisation and the Young Population of the Country
Multinational Companies Dominate the Market
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 8 Research Sources












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