Table of Contents
Men’s grooming saw 12% value growth in 2015, mainly as a result of the increasing numbers of men with professional jobs living in urban areas who attach more importance to their personal hygiene and appearance. Average unit prices continued to see positive growth in current terms in all men’s grooming categories during 2015, which was largely due to the rising number of value-added products available in the category.
Euromonitor International's Men's Grooming in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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