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Men%s Grooming in Turkey

  • April 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Men’s grooming saw 12% value growth in 2015, mainly as a result of the increasing numbers of men with professional jobs living in urban areas who attach more importance to their personal hygiene and appearance. Average unit prices continued to see positive growth in current terms in all men’s grooming categories during 2015, which was largely due to the rising number of value-added products available in the category.

Euromonitor International's Men's Grooming in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Turkey
MEN'S GROOMING IN TURKEY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2015
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 4 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
Summary 5 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2015
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (turkey)
Strategic Direction
Summary 6 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 7 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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