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Home and Garden in the Netherlands

  • July 2015
  • -
  • Euromonitor International
  • -
  • 48 pages

The Dutch economy, which was in recession until 2013, started on a cautious path of recovery in 2014. Consumers’ real disposable incomes rose whilst debts declined, giving consumers the freedom to spend. Consumer confidence, which fell to a historic low in 2013, also rose in 2014, spurring consumers to make purchases in home and garden products. Additionally, the housing market was a key driver in the recuperation of certain categories. Despite the rise in consumer spending, consumers continued...

Euromonitor International's Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in the Netherlands
HOME AND GARDEN IN THE NETHERLANDS
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Cautious Economic Recovery Spurs Consumer Spending
Private Label and Ikea Maintain Value Growth
Store-based Retailing Remains the Favoured Shopping Channel
Home and Garden Set To Stabilise Over the Forecast Period
Key Trends and Developments
Fragile Recovery in Dutch Economy Spurs Consumer Spending in Home and Garden
Urbanisation and Growth in Single Households Alters Demand for Home and Garden Products
Hybrid Consumers Boost Private Label
Digitalisation Transforms Home and Garden Retail Concepts
Market Data
Table 1 Sales of Home and Garden by Category: Value 2009-2014
Table 2 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 4 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 5 Distribution of Home and Garden by Format: % Value 2009-2014
Table 6 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Blokker Nederland BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 2 Blokker Nederland BV: Key Facts
Summary 3 Blokker Nederland BV: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Blokker Nederland BV: Private Label Portfolio
Competitive Positioning
Summary 5 Blokker Nederland BV: Competitive Position 2014
Koninklijke Sphinx BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 6 Koninklijke Sphinx BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Koninklijke Sphinx BV: Competitive Position 2014
Rc Ritzenhoff Cristal BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 8 RC Ritzenhoff Cristal BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 RC Ritzenhoff Cristal BV: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2009-2014
Table 9 Sales of Gardening by Category: % Value Growth 2009-2014
Table 10 Sales of Horticulture by Type: % Value 2012-2014
Table 11 NBO Company Shares of Gardening: % Value 2010-2014
Table 12 LBN Brand Shares of Gardening: % Value 2011-2014
Table 13 Distribution of Gardening by Format: % Value 2009-2014
Table 14 Forecast Sales of Gardening by Category: Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Home Furnishings by Category: Value 2009-2014
Table 17 Sales of Home Furnishings by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Home Furnishings: % Value 2010-2014
Table 19 LBN Brand Shares of Home Furnishings: % Value 2011-2014
Table 20 Distribution of Home Furnishings by Format: % Value 2009-2014
Table 21 Forecast Sales of Home Furnishings by Category: Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2009-2014
Table 24 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 26 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 27 Distribution of Home Improvement by Format: % Value 2009-2014
Table 28 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2009-2014
Table 31 Sales of Homewares by Category: % Value Growth 2009-2014
Table 32 Sales of Homewares by Material: % Value Breakdown 2009-2014
Table 33 NBO Company Shares of Homewares: % Value 2010-2014
Table 34 LBN Brand Shares of Homewares: % Value 2011-2014
Table 35 Distribution of Homewares by Format: % Value 2009-2014
Table 36 Forecast Sales of Homewares by Category: Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2014-2019












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