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Seaside, CA Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem, according to a sector analytics report produced by AccuStream Research.

The report, Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016, presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding revenue.

As listening hours have ramped, streaming and user-directed music services are scaling up ad sales operations and subscriber acquisition efforts aimed at closing the gap between rising audience demand--spurred on in large measure by mobile access--and revenue.

Hybrid offerings like Pandora, Spotify and Slacker are achieving success capturing advertising and subscription revenues. Subscription services, including RDIO and Rhapsody, host large libraries appealing to proactive listeners, and like their ad-supported counterparts, funnel significant licensing coin into record label treasuries.

In-house sales, rep firms, ad networks, ad trafficking platforms and RTBs are playing important roles in clearing media. Ad supported hours are projected to deliver 61.9% of sector revenue in 2013, with in-stream audio billings (paired with a display box) taking a 49.5% share of total media spend, weighted toward national buyers.

In-stream audio inventory allocated across desktop and mobile platforms grew at a CAGR of 37% (2003 – 2012). Exploitation of the audio avail is a priority for ad supported programmers. Pure-play Internet brands, in particular, are increasing their audio spot load, and corresponding in-stream inventory is forecast at a forward CAGR of 39% (2013 – 2016).

Total ad supported listening hours are projected to increase 79% in 2013 to 28.6 billion. In-stream audio is presently sold against 21.9 billion programming hours, including terrestrial broadcast extensions. Video billings frame 14.6% of total media spend. AOL’s Shoutcast platform is monetizing pre-roll video and display inventory.

Table Of Contents

Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016
TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1

Digital Streaming Radio and Track/Curated Station Play Listening Hour Growth Forecast at 35.9 Billion Hours in 2013 1
76.8% of Ad Supported Listening Hours in 2013 Are Monetizing With In-Stream Audio Inventory 4
Track Play/Curated Station Listening Hours Rose by 84% in 2012 4
Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011 5
Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013 5

Terminology and Definitions 7

SECTION ONE 9

Mobile Has Completely Recast the Streaming Radio, Track Play and Curated Station Market 9
The Mobile Platform is Contributing Significantly to a Listening, Audience Reach, Business Model, Revenue and Royalty Payment Scale 9
Market Catalysts 9
Digital Music Radio/Curated Station and Song Play Library Size: 2013 9
Digital Streaming Radio and Track/Curated Station Play Listening Hours Forecast at 35.9 Billion Hours in 2013 12
Digital Streaming Music Radio and Track Play Listening Hour Growth History and Forecast: 2004 - 2016 13
Digital Streaming Music Radio and Songplay Listening Hour Comparison: 2004-2012 17
Ad Supported Listening Hours Grew by 146.3% in 2012 19
Ad Supported Listening Hours: 2005 - 2016 19
Shoutcast Emerges as an Ad-Supported Platform: Display and Video Inventory Rolled Out in 2012 21
Monthly Ad Supported Listening Hour Comparison: 2005 - 2016 21
Pandora Listening Hours Increased 97.4% during Calendar Year 2012 24
Pandora Listening Hours: 2011 - 2012 24
Shoutcast Delivered over 6 Billion Listening Hours in 2012: Commences Monetizing with Ad-Supported Model 24
Shoutcast Inventory Formats and Pricing 24
Shoutcast Listening Hour Growth: Annual Totals 2005 - 2012 26
76.8% of Ad Supported Listening Hours in 2013 are Monetizing with In-Stream Audio Inventory 27
Listening Hours Supported by Gateway and In-Stream Audio Advertising: 2005-2016 28
Digital Music Radio/Track Play Listening Hours: 2012 Streaming Radio Segment by Brand 41
Digital Music Listening Hours: 2012 Curated Station/Track Play Segment by Brand 55
Track Play/Curated Station Listening Hours Rose by 84% in 2012 59
Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011 59
Digital Music Radio, Curated Station and Track Play Annual Hours 59

SECTION TWO 62

Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013 62
Digital Music Radio/Curated Station and Song Play Revenue Analysis 62
Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services 67
Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 68
Digital Music Rights Payments Estimated at $506 Million in 2012 69
Digital Music Radio/Track Play Royalty Payment Analysis: 2012 69
Digital Music Radio/Track Play Royalty Payment Analysis: 2012 70
Music Labels Are Already Major Stakeholders in Streaming Radio and On-Demand Music Programming 71
Digital Music Radio/Track Play Royalty Payment Analysis: 2013 71
Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 71
Pandora Revenue Analysis: 2009 - 2014 73
Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 74
Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003-2016 74
Subscription Digital Music Radio/Song Play Revenue Analysis by Brand: 2003-2013 76
Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003-2013 77
Double-Digital Growth Rates For Ad-Supported Digital Music Services through 2016 81
Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 82
In-Stream Audio Estimated at 49.5% of Total Media Spend in 2013 85
Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 86
Audio Inventory Annually by Month: 2003 - 2016 90
Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003-2016 93
Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003-2016 94
Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 94

SECTION THREE 95

QandA's 95
ABACAST 95
ACCURADIO 99
DIAL GLOBAL 105
IDOBI 110
PANDORA 113
RDIO 117
RHAPSODY 121
SPOTIFY 126

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