Brazilian Electric Vehicle and Supporting Infrastructure Market

  • August 2013
  • -
  • Frost & Sullivan
  • -
  • 76 pages

This market insight covers the Brazilian electrical vehicle (EV) and supporting infrastructure market. It focuses on pure EVs and recharge station infrastructure, presenting actual business models and new model propositions. Further, analysis takes into account Brazil’s fuel scenario as well as government regulations and incentives for EV use. Market dynamics are evaluated in terms of drivers and restraints. The service also covers EV market revenue, vehicle unit growth, and other important variables that will affect implementing EV infrastructure. Strategic conclusions emphasize the most important aspects of this market. The base year is 2012, and the forecast period is from 2013 to 2017.

Executive Summary

- The Brazilian electric vehicle (EV) market is nascent but holds enormous potential if automakers decide to invest in it.
- Energy distributers are investing in EV research and development (R&D) to analyze how these vehicles will affect infrastructure. These companies are creating partnerships and are open to new investments.
- There are xx EVs in the Brazilian market, but by 2017, numbers will reach more than xx. In addition, recharge station penetration will cover more than xx% of customers by 2017.
- New business models, including sharing services and the development of integrators that bring together various stakeholders, will create a new market. Distributers, automakers, and government-created partnerships will be instrumental in the implementation of EVs.
- Fuel costs are expected to increase while electricity tariffs, with new regulations such as MP xx, are expected to decrease. This will encourage EV market growth, which will, in turn, influence growth in infrastructure.
- Drivers and restraints will impact the short, medium, and long terms.

Market Definitions

Geographic Scope : Brazil is the focus of this study.
Market Definitions : This study will examine the EV market, which is defined as consisting of purely electric, battery-powered cars. Various types of EVs will be included. The study will not cover hybrid vehicles because actual hybrids in Brazil are not plug-ins, and therefore they are not relevant to Brazil’s electrical infrastructure.
Definition of Currency : In this study, prices are provided in US dollars ($) and have been converted from Brazilian reals (R$) based on the Central Bank of Brazil’s exchange rate as of 20 December 2012 of $xx = R$xx.
Definition of Price : Prices are based on the average selling price of the EVs that have been commercialized in the Brazilian automotive industry.
Definition of Revenue : Revenue is considered the amount of money earned from EV sales.
Units : Each EV is considered 1 unit for the purposes of this study. Information on EV totals was provided by secondary research and primary interviews. The department responsible for vehicle registrations in Brazil, Departamento Nacional de Transito (DENATRAN), maintains a database for the number of EVs registered in Brazil.
Original Equipment Manufacturers (OEMs) : OEMs include the companies that manufacture the products or components that are purchased by other companies and retailed under that purchasing company's brand name.
EVs : EVs use electric motors instead of an ICE to propel a vehicle. Electric power is derived from a battery made of one of several chemistries, including lead acid, nickel metal hydride (NiMH), and lithium-ion (Li-ion).
Charging EVs : Transferring energy into the power plant (battery) of an EV by means of an electrochemical process is called charging the EV battery. Electric current is forced through the charger, facilitating the chemical reaction that takes place at the cell electrodes.

Table Of Contents

Executive Summary
Brazilian EV and Supporting Infrastructure Market—Definitions
Brazilian EV and Supporting Infrastructure Market—Market Insights
Brazilian EV and Supporting Infrastructure Market—Infrastructure Overview
Brazilian EV and Supporting Infrastructure Market—Business Model Cases
Brazilian EV and Supporting Infrastructure Market—Business Model Propositions
Brazilian EV and Supporting Infrastructure Market—EV Market Analysis
Brazilian Fuel Market—Region Overview
Brazilian Fuel Scenario
Conclusions and Future Outlook
Appendix
The Frost and Sullivan Story

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