Global Cider Industry

  • July 2013
  • -
  • Global Industry Analysts
  • -
  • 281 pages

This report analyzes the worldwide markets for Cider in US$ Million and Million Liters.

The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, Latin America, South Africa, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 157 companies including many key and niche players such as Aston Manor Brewery, C&C Group Plc, Carlsberg A/S, Distell Group, Halewood International Holdings PLC, Heineken UK Ltd., SABMiller Plc, Foster's Group, Carlton & United Breweries Limited, and The Boston Beer Company, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Market Outlook II-1
Global Cider Market - An Overview II-1
Sizing the Market II-2
Key Market Drivers - Past, Present and Future II-2
Cider and Alcoholic Beverages Demand through Recession II-3
Is Cider Consumption a Fad? II-3
Significance of Rising Cider Sales II-4
Filling the Gap . II-4
Growing Market for Premium Cider Products II-5
Cider Manufacturers Move Towards Lightweight Bottles II-5
White Cider - A Low-Cost Substitute to Apple Juice II-5
Consolidation Gains Strength II-6

2. PRODUCT OVERVIEW II-7
An Introduction to Cider II-7
Quality and Composition of Cider II-7
Creating Apple Blends II-8
Types of Cider II-8
Cider Preparation Process II-9
Grading II-9
Refrigeration II-9
Washing II-9
Grinding II-10
Pressing II-10
Filtering and Sedimentation II-10
Jugging II-10
Storage of Apple Cider II-10
Enhancing Shelf Life of Cider II-11

3. HARD CIDER - AN INSIGHT II-12
Fermentation Process II-12
Factors Influencing Hard Cider Consumption II-12
Flavors II-12
Seasonal Variations II-12
Packaging and Marketing Strategies II-12
Prospective Customers II-13
Substitutes for Apple Juice II-13
Challenges Facing Hard Cider Market II-13

4. PRODUCT INNOVATIONS/ INTRODUCTIONS II-14
Heineken to Launch Strongbow Dark Fruit Cider II-14
Heineken Introduces Fruit Flavored Ciders II-14
Molson Coors Brewing Introduces Carling British Cider II-14
Hogs Back Brewery Introduces Hazy Hog Cider II-14
Aston Manor Cider Unveils New Design for Kingstone Press Cider II-14
Gaymers Introduces New Range of Gaymers Tropical Cider II-15
Angry Orchard Cider Introduces Angry Orchard Elderflower Hard
Cider II-15
Thatchers Cider Launches Somerset Mixed Fruit Cider II-15
Rekorderlig Cider Launches Passionfruit Cider II-15
Brick Brewing Unveils Seagram Cider Mix Pack II-15
Schilling Cider Launches Range of Craft Hard Ciders II-15
Mike's Hard Lemonade Launches Mike's Hard Smashed Apple Cider II-16
Bantam Cider Introduces La Grande Cider II-16
Gaymers Introduces Gaymers Tropical Cider II-16
Franklin Cider Unveils Frank's Summer Pear and Frank's Summer
Apple Ciders II-16
Ciderboys Cider Unveils Hard Cider Drinks in Wisconsin II-17
Healey's Cornish Cyder Farm Introduces Mulled Rattler Cider Drink II-17
Scott McWilliam and Hamish Ord Roll Out New Cider Drink II-17
Aspall Cider Introduces Harry Sparrow Cider Drink II-17
Crispin Cider Introduces Fox Barrel English Perry Pear Cider II-17
Alexander Keith's Brewery Unveils Keith's Original Cider II-18
Crispin Cider Launches Fox Barrel Pomegranate and Pear and Cidre
Blanc Boxed Hard Cider Drinks II-18
Anheuser-Busch Companies Launches Michelob Ultra Light Cider
Gluten-Free Drink II-18
Dominion Breweries Launches Rekorderlig Winter Cider II-18
Carlsberg Breweries Rolls Out Somersby Hard Apple Cider II-18
CandC Group Rolls Out Magners Pear Cider in Canada II-19
H. Weston and Sons Revamps Old Rosie Cider with New Labels II-19
Carlsberg Launches Somersby Cider in the UK Market II-19
Cesu alus Extends Cider Brands Portfolio in Latvia II-19
Heineken UK Introduces Strongbow Pear Cider II-20
Appleby Westward Group Introduces West Country Cider II-20
Kopparbergs Bryggeri Launches Kopparberg Naked Apple Cider II-20
Tell's Premium Cider Introduces Pear Cider II-20
Mark Anthony Group Expands Okanagan Premium Cider Range II-20
Longueville Launches Longueville House Cider II-20
Slender Cider Launches Slender Cider II-20
Aston Manor Unveils Press 81 Cider II-21
Thatchers Cider Unveils Thatchers 2011 Vintage Cider II-21
AB InBev UK Introduces Stella Artois Cidre in UK II-21
Wm Magner Rolls Out Magners Selections Line of High-End Ciders II-21
Monteith's Brewery Unveils Monteith's Crushed Apple and Pear
Cider Blend II-22
Carlton and United Breweries Introduces Strongbow Summer Pear Cider II-22
Halewood International Unveils Lambrini Cider II-22
Heineken UK Introduces Bulmers Nº17 II-22
Heineken UK Launches Crisp Blend Cider II-22
Original Sin Cider Introduces New Range of Heirloom Varietal
Hard Ciders II-22
Batlow Brewing Launches Batlow Premium Cider II-23
Saku Brewery Launches Somersby Cider II-23
Kopparberg Brewery Introduces Range of Multi Pack Ciders II-23
Haywood Products Introduces New Spicy Cider II-23
Magners GB Introduces New Range of Magners Specials II-23
Woodchuck Hard Cider Announces Limited Introduction of
Woodchuck Private Reserve Barrel Select II-24
Original Sin Cider Unveils a New Heirloom Varietal Cider Range II-24
Brothers Rolls Out an Alcoholic Ginger Cider II-24
Pacific Beverages Unveils a New Cider in Australian Market II-24
Aspall Debuts a Unique Light Cyder II-25
Aspall Introduces an Innovative Imperial Cyder II-25
Matilda Bay Adds Dirty Granny Cider II-25
Rekorderlig Introduces Winter Cider II-25
Magners Introduce Innovative Flavored Ciders II-25
Thatchers Cider Company Introduces Thatchers 2011 Vintage Cider II-26
Stella Artois to Introduce Stella Cidre II-26
Dove Syke Cider Introduces Ribble Vally Gold II-26
Moho Introduces Moho Cider II-26
Fox Barrel Cider Unveils Hard Pear Ciders II-26
Carlsberg Group Launches Somersby Cider II-27
Kopparberg Brewery Launches Multiple Products II-27
AB InBev Unveils Stella Artois II-27
Thatchers Launches a New Flavored Cider, Ciderberry II-27
Halewood Releases Brambles Cider II-28
Rekorderlig Launches Strawberry and Lime Cider II-28
Batlow Apples Launches Batlow Premium Cider II-28
Crispin Cider Launches Browns Lane and Desert Noir II-28
Batlow Brewing Company Unveils Batlow Premium Cider II-28
Woodchuck Hard Cider Introduces Private Reserve Pumpkin II-29
Gwynt Y Ddraig Cider Introduces Farmhouse Scrumpy II-29
Gaymer Cider Unveils Gaymers Fruit II-29
Bragg Launches Original Organic Apple Cider Vinegar All
Natural Drinks II-29
Hall and Woodhouse Introduces Badger Pearwood Cider II-29
Litehouse Unveils New Range of Varietal Apple Cider Blends II-30
Green Mountain Beverage Introduces Limited Release Woodchuck
Fall Cider II-30
Noreast Introduces Draught Aspall Suffolk Cyder II-30
Cornish Orchards and Sharp's Introduce Orchard Cider II-30
Westons Launches Premium Organic Light Cider II-30
Thatchers’ Introduces Katy Rose II-30
Kopparberg Launches New Cider Variants II-30
PLN Introduces El Gaitero in Off-trade Cider Market II-31
Gaymer Cider Re-launches Blackthorn II-31
Magners Launches Magners Pear II-31
WKD Launches WKD Core II-31
CandC Group Adds Bulmers Pear to Bulmers Cider Portfolio II-31
Crispin Cider Introduces Crispin Natural Hard Apple Cider II-31

5. RECENT INDUSTRY ACTIVITY II-32
Fuller Acquires Cornish Orchards II-32
CandC Group Buys Equity Interest in Wallaces Express II-32
SABMiller and Kopparberg Brewery Ink Agreement II-32
Kollaras Trading Inks Agreement with Stassen II-32
CandC Group Acquires Gleeson Group II-32
CandC Group Takes Over of Vermont Hard Cider II-33
Coca-Cola Amatil and AB Abro Bryggeri Ink Distribution Agreement II-33
Heineken USA to Distribute Strongbow Cider II-33
Westons Cider Takes Over WBA II-33
DB Breweries Takes Over Majority Stake in Redwood Cellars II-33
Drinkworks Australia to Market Old Mout Cider Brand II-34
Carlsberg Enters Inks deal with Independent Distillers II-34
CandC Group Reintroduces Gaymers Cider Brand II-34
Heineken UK Redesigns Brand Logo of Strongbow II-34
Heineken Takes Over Cider Producer Stassen II-34
Tenth and Blake Acquires Crispin II-34
Green Mountain Beverage Gets a New Name II-35
SABMiller Takes Over Foster's Group II-35
LiDestri Foods Takes Over M.H. Zeigler and Sons II-35
Pearlfisher Renames Westons Premium Organic Cider Brand to
Westons Wyld Wood II-35
Beer Barons Buys Thornbury Village Cidery II-35
Hogans Cider Inks Distribution Agreement with Shelton Brothers II-36
CandC Group Takes Over Hornsby's from Gallo II-36
CandC Group Acquires Gaymer Cider II-36
Crispin Cider Acquires Fox Barrel Cider II-36
Constellation Brands Divests UK Cider Business II-36
Domaine Pinnacle and Vincor Quebec Ink Agreement II-37
Coors Brewers Adopts a New Name II-37
Adnams Enters into Partnership with Hogans Cider II-37
Aspall Enters into Partnership with Little World in the UK II-37

6. FOCUS ON SELECT PLAYERS II-38
Aston Manor Brewery (UK) II-38
CandC Group plc (Ireland) II-38
Carlsberg A/S (Denmark) II-39
Distell Group (South Africa) II-40
Halewood International Holdings PLC (UK) II-40
Heineken UK Ltd. (UK) II-41
SABMiller Plc (UK) II-41
Foster’s Group (Australia) II-42
Carlton and United Breweries Limited (Australia) II-42
The Boston Beer Company, Inc. (US) II-43

7. GLOBAL MARKET PERSPECTIVE II-44
Value Analysis II-44
Table 1: World Recent Past, Current and Future Analysis for
Cider by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America, South Africa and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-44

Table 2: World Historic Review for Cider by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America, South
Africa and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) II-45

Table 3: World 15-Year Perspective for Cider by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Europe, Asia-Pacific, Latin America, South Africa and Rest of
World Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) II-46
Volume Analysis II-47
Table 4: World Recent Past, Current and Future Analysis for
Cider by Geographic Region - US, Canada, Europe,
Asia-Pacific, Latin America, South Africa and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-47

Table 5: World Historic Review for Cider by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America, South
Africa and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Million Liters for Years 2004 through
2009 (includes corresponding Graph/Chart) II-48

Table 6: World 15-Year Perspective for Cider by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Europe, Asia-Pacific, Latin America, South Africa and Rest of
World Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) II-49


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
US Market Scenario III-1
Current and Future Analysis III-1
Overview III-2
Competitive Landscape III-2
Growing Clout of CandC in the US Cider Market III-2
Angry Orchard Jumps to the Top III-3
A Snapshot of the Key Recent Activity in the US Cider Sector III-3
Influx of New Players Continues III-4
Major Brands III-5
Table 7: Leading Brands in the US Off-Premise Cider Market
(2011 and 2012): Percentage Breakdown of Volume Sales for
Woodchuck, Angry Orchard, Strongbow, Hornsby’s, Crispin
and Others (includes corresponding Graph/Chart) III-5

Table 8: Major Cider Producing States in the US Analyzed
in Terms of Percentage Share of Total Annual Output: 2012
(includes corresponding Graph/Chart) III-5
Product Launches III-6
Strategic Corporate Developments III-11
The Boston Beer Company, Inc. - The Producer of Leading
Cider Brand in the US III-12
B.Market Analytics III-14
Value Analysis III-14
Table 9: US Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-14

Table 10: US Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-14
Volume Analysis III-15
Table 11: US Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-15

Table 12: US Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Canada - Market Overview III-16
Current and Future Analysis III-16
A Peek into Cider Supplies in Canada III-16
Off-Trade and On-Trade Demand Scenario III-17
British Columbia - the Leading Provincial Market in Cider
Consumption III-17
Ice Cider - A Premium Native Variant III-17
Ice Ciders: a Dicey Opportunity for Traditional Ciders III-17
Competitive Environment III-18
Table 13: Leading Brands in Canadian Cider Market (2012):
Percentage Breakdown of Volume Sales for Growers,
Strongbow, Magners Original Irish, Blackthorn, Okanagan and
Others (includes corresponding Graph/Chart) III-18
Indifference of Major Players III-18
Product Launches III-19
Strategic Corporate Developments III-19
B.Market Analytics III-21
Value Analysis III-21
Table 14: Canadian Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-21

Table 15: Canadian Historic Review for Cider - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-21
Volume Analysis III-22
Table 16: Canadian Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-22

Table 17: Canadian Historic Review for Cider - Analyzed
with Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-22

3. EUROPE III-23
A.Market Analysis III-23
Current and Future Analysis III-23
B.Market Analytics III-24
Value Analysis III-24
Table 18: European Recent Past, Current and Future Analysis
for Cider by Geographic Region - France, Germany, Ireland,
UK, Spain and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-24

Table 19: European Historic Review for Cider by Geographic
Region - France, Germany, Ireland, UK, Spain and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-25

Table 20: European 15-Year Perspective for Cider by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Ireland, UK, Spain and Rest of Europe
Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-26
Volume Analysis III-27
Table 21: European Recent Past, Current and Future Analysis
for Cider by Geographic Region - France, Germany, Ireland,
UK, Spain and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2010
through 2018 (includes corresponding Graph/Chart) III-27

Table 22: European Historic Review for Cider by Geographic
Region - France, Germany, Ireland, UK, Spain and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2004 through 2009
(includes corresponding Graph/Chart) III-28

Table 23: European 15-Year Perspective for Cider by
Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Ireland, UK, Spain and Rest of Europe
Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-29

3a. FRANCE III-30
A.Market Analysis III-30
Continuing Declines Mar French Cider Market III-30
Current and Future Analysis III-30
B.Market Analytics III-31
Value Analysis III-31
Table 24: French Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-31

Table 25: French Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-31
Volume Analysis III-32
Table 26: French Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-32

Table 27: French Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-32

3b. GERMANY III-33
A.Market Analysis III-33
Outlook III-33
Current and Future Analysis III-33
Key Trends III-33
Major Brands III-33
Table 28: Leading Brands in the German Cider Market (2012):
Percentage Breakdown of Volume Sales for Stowford, Magners,
Coopers, Private Label and Others (includes corresponding
Graph/Chart) III-34
Product Launch III-34
B.Market Analytics III-35
Value Analysis III-35
Table 29: German Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-35

Table 30: German Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-35
Volume Analysis III-36
Table 31: German Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-36

Table 32: German Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-36

3c. IRELAND III-37
A.Market Analysis III-37
Current and Future Analysis III-37
Market Overview III-37
Table 33: Irish Alcoholic Drinks Market by Type (2012):
Percentage Breakdown of Volume Sales for Beer, Wine,
Spirits and Cider (includes corresponding Graph/Chart) III-37
Competition III-37
Product Launches III-38
Strategic Corporate Developments III-38
CandC Group plc - A Leading Irish Cider Manufacturer III-39
B.Market Analytics III-40
Value Analysis III-40
Table 34: Irish Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-40

Table 35: Irish Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-41
Volume Analysis III-42
Table 36: Irish Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 37: Irish Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-42

3d. THE UNITED KINGDOM III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Cider Sales Continue to Grow III-43
Table 38: Alcoholic Drinks Market in the UK by Type (2012):
Percentage Breakdown of Volume Sales for Beer, Wine,
Cider/Perry, Spirits and RTDs (includes corresponding
Graph/Chart) III-43

Table 39: Alcoholic Drinks Market in the UK by Type (2012):
Percentage Breakdown of Value Sales for Beer, Wine,
Spirits, Cider/ Perry and RTDs (includes corresponding
Graph/Chart) III-44
Future Outlook III-44
Cider Production in the UK - An Insight III-44
Key Market Drivers III-45
Market Trends III-46
Evolution of the Cider Drinking Trend Culture III-46
De-Seasonalization - A Key Growth Factor III-47
Trend towards Premiumization of Beverages III-47
Premium and Sophisticated Variants - the Way Ahead III-47
Young Consumers Boost Cider Consumption III-48
Cider Defies Recession III-48
Pear Cider Gains Popularity III-48
Table 40: UK Cider Consumption by Type (2010): Percentage
Breakdown of Cider Drinkers for Apple Cider and Pear/Fruit
Cider, Apple Cider Only and Fruit/Pear Cider Only
(includes corresponding Graph/Chart) III-49
Growing Number of Cider Brands III-49
White Cider Loses Sheen III-49
Growing Popularity of Flavored Ciders III-49
Bottled Ciders Gain Popularity III-50
Table 41: UK Cider Distribution by Channel (2012):
Percentage Breakdown of Volume Sales for Off-trade,
Packaged Cider; On-trade, Draught Cider; and On-trade,
Packaged Cider (includes corresponding Graph/Chart) III-50
Ban on Duty Hikes to Benefit Cider Consumption III-50
Major Advertising Channels III-50
Challenges Facing the UK Cider Industry III-50
Minimum Pricing Policy: Meeting Stiff Resistance in Europe III-51
UK’s Current Stands on Minimum Pricing III-51
Scotland Supports Minimum Pricing Policy III-51
Major Brands III-52
Table 42: Leading Cider Brands in the UK Off-Premises
Market (2012): Percentage Breakdown of Value Sales for
Strongbow, Magners and Others (includes corresponding
Graph/Chart) III-52
Product Launches III-52
Strategic Corporate Developments III-59
Key Players III-61
B.Market Analytics III-64
Value Analysis III-64
Table 43: UK Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-64

Table 44: UK Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-64
Volume Analysis III-65
Table 45: UK Recent Past, Current and Future Analysis for
Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-65

Table 46: UK Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-65

3e. SPAIN III-66
A.Market Analysis III-66
Economic Downturn Affects Spanish Cider Market III-66
Current and Future Analysis III-66
B.Market Analytics III-67
Value Analysis III-67
Table 47: Spanish Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-67

Table 48: Spanish Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-67
Volume Analysis III-68
Table 49: Spanish Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-68

Table 50: Spanish Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-68

3f. REST OF EUROPE III-69
A.Market Analysis III-69
Current and Future Analysis III-69
Overview of Select Regional Markets III-69
Austria III-69
Belgium III-69
Bulgaria III-70
Czech Republic III-70
Denmark III-70
New Excise Duty to Constrain Growth III-70
Major Players III-70
Table 51: Leading Players in the Danish Cider Market
(2012): Percentage Breakdown of Volume Sales for
Carlsberg Danmark, Cult Scandinavia, Royal Unibrew and
Others (includes corresponding Graph/Chart) III-71
Finland III-71
Greece III-71
Netherlands III-72
Norway III-72
Market Overview III-72
Increasing Consumption Intensifies Competition in the Market III-72
Poland III-73
Slovenia III-73
Sweden III-73
Switzerland III-74
Product Launches III-74
Strategic Corporate Development III-75
Key Player III-76
B.Market Analytics III-77
Value Analysis III-77
Table 52: Rest of Europe Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-77

Table 53: Rest of Europe Historic Review for Cider -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-78
Volume Analysis III-79
Table 54: Rest of Europe Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
Million Liters for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-79

Table 55: Rest of Europe Historic Review for Cider -
Analyzed with Annual Sales Figures in Million Liters for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-80

4. ASIA-PACIFIC III-81
A.Market Analysis III-81
Current and Future Analysis III-81
B.Market Analytics III-82
Value Analysis III-82
Table 56: Asia-Pacific Recent Past, Current and Future
Analysis for Cider by Geographic Region - Australia, China
and Rest of Asia-Pacific Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-82

Table 57: Asia-Pacific Historic Review for Cider by
Geographic Region - Australia, China and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-83

Table 58: Asia-Pacific 15-Year Perspective for Cider by
Geographic Region - Percentage Breakdown of Dollar Sales
for Australia, China and Rest of Asia-Pacific Markets for
Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-84
Volume Analysis III-85
Table 59: Asia-Pacific Recent Past, Current and Future
Analysis for Cider by Geographic Region - Australia, China
and Rest of Asia-Pacific Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2010
through 2018 (includes corresponding Graph/Chart) III-85

Table 60: Asia-Pacific Historic Review for Cider by
Geographic Region - Australia, China and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Million Liters for Years 2004 through 2009
(includes corresponding Graph/Chart) III-86

Table 61: Asia-Pacific 15-Year Perspective for Cider by
Geographic Region - Percentage Breakdown of Volume Sales
for Australia, China and Rest of Asia-Pacific Markets for
Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-87

4a. AUSTRALIA III-88
A.Market Analysis III-88
Cider Records Outstanding Growth in Demand III-88
Current and Future Analysis III-88
Australian Consumers Spoiled for Choice with Myriad Varieties III-88
Australians Inclined towards Sweet Cider III-89
On-Tap Cider Adoption Rises in Australia III-89
Increasing Demand Flares Up Competition III-89
Major Players III-89
Table 62: Australian Alcoholic Beverage Market by Product
Segment (2012): Percentage Breakdown of Volume Sales for
Beer, Wine, RTDs, Spirits and Cider (includes corresponding
Graph/Chart) III-90

Table 63: Leading Players in the Australian Cider Market
(2012): Percentage Breakdown of Volume Sales for Foster's,
Lion Nathan and Others (includes corresponding Graph/Chart) III-90
Major Brands III-90
Boutique Ciders Bank on Rising Popularity of Cider III-91
Need for Regulatory Norms III-91
Product Launches III-91
Strategic Corporate Developments III-94
Key Players III-95
B.Market Analytics III-96
Value Analysis III-96
Table 64: Australian Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-96

Table 65: Australian Historic Review for Cider - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-97
Volume Analysis III-98
Table 66: Australian Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-98

Table 67: Australian Historic Review for Cider - Analyzed
with Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-98

4b. CHINA III-99
A.Market Analysis III-99
Market Overview III-99
Current and Future Analysis III-99
Domestic Companies Rule the Roost III-99
Table 68: Leading Players in the Chinese Cider Market
(2012): Percentage Breakdown of Volume Sales for Yantai
Changyu Pioneer Wine, Yantai Weilong Grape Wine and Others
(includes corresponding Graph/Chart) III-99
B.Market Analytics III-100
Value Analysis III-100
Table 69: Chinese Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-100

Table 70: Chinese Historic Review for Cider - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-101
Volume Analysis III-102
Table 71: Chinese Recent Past, Current and Future Analysis
for Cider - Analyzed with Annual Sales Figures in Million
Liters for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-102

Table 72: Chinese Historic Review for Cider - Analyzed with
Annual Sales Figures in Million Liters for Years 2004
through 2009 (includes corresponding Graph/Chart) III-102

4c. REST OF ASIA-PACIFIC III-103
A.Market Analysis III-103
Current and Future Analysis III-103
Overview of Select Markets in the Region III-103
Japan III-103
Competition III-103
Distribution III-104
Table 73: Japanese Cider Market by Distribution Channel
(2012): Percentage Breakdown of Volume Sales for
Specialty Stores, Supermarkets, Convenience Stores and
Others (includes corresponding Graph/Chart) III-104
New Zealand III-104
Cider Market to Grow III-104
Competitive Environment Heats Up with Rising Demand III-105
Major Brands III-105
Hong Kong III-105
Singapore III-105
Malaysia III-106
Taiwan III-106
Thailand III-106
India III-106
The Philippines III-107
South Korea III-107
Product Launch III-107
Strategic Corporate Development III-107
B.Market Analytics III-108
Value Analysis III-108
Table 74: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Cider - Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-108

Table 75: Rest of Asia-Pacific Historic Review for Cider -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-109
Volume Analysis III-110
Table 76: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Cider - Analyzed with Annual Sales
Figures in Million Liters for Years 2010 through 2018
(includes corresponding Graph/Chart) III-110

Table 77: Rest of Asia-Pacific Historic Review for Cider -
Analyzed with Annual Sales Figures in Million Liters for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-111

5. LATIN AMERICA III-112
A.Market Analysis III-112
Current and Future Analysis III-112
Overview of Select Markets III-112
Argentina III-112
Bolivia III-112
Brazil III-113
Colombia III-113
Mexico III-113
B.Market Analytics III-114
Value Analysis III-114
Table 78: Latin American Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-114

Table 79: Latin American Historic Review for Cider -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-115
Volume Analysis III-116
Table 80: Latin American Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
Million Liters for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-116

Table 81: Latin American Historic Review for Cider -
Analyzed with Annual Sales Figures in Million Liters for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-117

6. SOUTH AFRICA III-118
A.Market Analysis III-118
Current and Future Analysis III-118
A Prelude III-118
Current Scenario III-118
Major Players III-119
Product Launch III-119
Key Player III-119
B.Market Analytics III-120
Value Analysis III-120
Table 82: South African Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-120

Table 83: South African Historic Review for Cider -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-121
Volume Analysis III-122
Table 84: South African Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
Million Liters for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-122

Table 85: South African Historic Review for Cider -
Analyzed with Annual Sales Figures in Million Liters for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-122

7. REST OF WORLD III-123
A.Market Analysis III-123
Current and Future Analysis III-123
Overview of Select Markets III-123
Israel III-123
United Arab Emirates III-123
Kenya III-123
Nigeria III-124
Product Launch III-124
B.Market Analytics III-125
Value Analysis III-125
Table 86: Rest of World Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-125

Table 87: Rest of World Historic Review for Cider -
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-126
Volume Analysis III-127
Table 88: Rest of World Recent Past, Current and Future
Analysis for Cider - Analyzed with Annual Sales Figures in
Million Liters for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-127

Table 89: Rest of World Historic Review for Cider -
Analyzed with Annual Sales Figures in Million Liters for
Years 2004 through 2009 (includes corresponding
Graph/Chart) III-128


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 157 (including Divisions/Subsidiaries - 168)

The United States (40)
Canada (10)
Japan (2)
Europe (88)
- France (12)
- Germany (2)
- The United Kingdom (39)
- Spain (8)
- Rest of Europe (27)
Asia-Pacific (Excluding Japan) (23)
Latin America (3)
Africa (2)

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