Global Mobile App Stores Industry

  • July 2013
  • -
  • Global Industry Analysts
  • -
  • 174 pages

This report analyzes the worldwide markets for Mobile App Stores in US$ Million. The Global market is analyzed by the following Categories: Advertising, Paid Downloads, and In-app Purchases.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 66 companies including many key and niche players such as Amazon Appstore, Appia, Apple App Store, AT&T App Centre, BlackBerry World, GetJar, Google Play, Nokia Store, Samsung Apps, TIM Store, and Windows Phone Store.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Mobile Apps: A Beneficiary of the Changing Role of Mobile Phones II-2
Table 1: Global Mobile Apps Market (2012): Percentage Share
Breakdown of Revenues by Category (includes corresponding
Graph/Chart) II-2
Importance of Mobile Application Development II-3
Table 2: Average Time Spent (In Minutes) on Mobile Apps On
Smartphones and Tablets Worldwide Per User Per Day: Breakdown
by Category (includes corresponding Graph/Chart) II-3
Competitive Review II-4
Apple App Store Vs Google Play: Walled Garden versus Open
Platforms II-4
Table 3: Global Mobile Apps Market (2012): Percentage Share
Breakdown of Number of App Downloads By App Store (includes
corresponding Graph/Chart) II-4

Table 4: Global Mobile Apps Market (2012): Estimated Number
of Apps Available by OS Platform (includes corresponding
Graph/Chart) II-5

Table 5: Global Mobile App Store Market (2012): Percentage
Breakdown of Apps for Kids by Price Point in Google Play
Store and Apple AppStore (includes corresponding
Graph/Chart) II-5
Google’s Open Approach to App Development: Is It Really a
Sustainable Growth Driver? II-6
Unlike Google, Apple Maintains a Strong Base of Loyal App
Developers Why? II-6
Table 6: Percentage Share Breakdown of Application
Categories on Apple's App Store as of the Year 2012
(includes corresponding Graph/Chart) II-7
Android Fragmentation: A Real Challenge for Android
Application Developers II-7
Key Market Trends, Drivers and Issues II-8
Mobile Subscriber Base and Mobile Internet Penetration: The
Foundation for Growth II-8
Table 7: Global Mobile Telecommunications Market (2012):
Breakdown of Number of Mobile Subscribers (In Million) by
Geographic Region (includes corresponding Graph/Chart) II-9

Table 8: Global Mobile Internet Market (2012): Estimated
Number of Active Mobile Broadband Subscriptions (In
Million) in Developed and Developing Countries (includes
corresponding Graph/Chart) II-9

Table 9: Global Mobile Communications Market: Data
Subscriptions as a Percentage of the Overall Mobile
Subscriptions through the Years 2010, 2011 and 2012 (includes
corresponding Graph/Chart) II-9

Table 10: Global Market for Mobile Phones (2012):
Percentage Share Breakdown of Smartphones and Feature
Phones by Geographic Region (includes corresponding
Graph/Chart) II-10
Lesser Known App Stores to Witness Strong Developer Enrolments II-10
Strong Smartphone Sales Drives Popularity of App Stores II-10
Opportunity Indicator II-11
Table 11: Global Market for Smartphones (2013E and 2017):
Breakdown of Sales in Thousand Units by Geographic Region
(includes corresponding Graph/Chart) II-11

Table 12: Worldwide Smartphone OS Market (2011 and 2013):
Percentage Breakdown of Volume Shipments of Handsets by
Operating System Platform-Android, iOS, Symbian,
BlackBerry/QNX, Windows Mobile/Windows Phone OS and Others
(includes corresponding Graph/Chart) II-12
Growing Popularity of Tablet Phones Benefits the Apps Market II-12
Table 13: Global Mobile Apps Market: Percentage Share
Breakdown of App Revenues by Device Type - Tablet and
Non-Tablet for the Years 2012 and 2016 (includes
corresponding Graph/Chart) II-13

Table 14: Global Tablet Phone Market (2016P): Percentage
Share Breakdown of Estimated Installed Base by Operating
System (includes corresponding Graph/Chart) II-13
Cross Platform Mobile Apps Grow in Popularity II-13
Multi-Homing App Publishing Strategy: Key to Success II-14
Ecosystem Benefits of Device Agnostic Apps II-14
Mobile Websites: Is It A Threat to Native Mobile Apps? II-15
Cloud Apps Grow in Popularity II-16
Mobile Enterprise App Stores Gain Ground II-16
Enterprise Mobility Drives Demand for Enterprise Apps II-17
Table 15: Percentage Share Breakdown of Enterprise Mobile
Activity by Type of Mobile OS Platform for the year 2011
(includes corresponding Graph/Chart) II-18
Business Apps Attract Strong Investments and Developer Interest II-18
Mass Market VOIP Apps II-18
Virtual Meetings Apps II-19
Payments Apps II-19
Social and Networking Apps II-19
Loyalty Apps II-20
Travel Apps II-20
File Access and Storage Apps II-20
Benefits of Business Apps II-21
Mobile Applications Designed to Leverage Enterprise Data
Witnesses Effervescent Innovation II-21
Manufacturing Sector: A Key End-User of Enterprise Mobile Apps II-22
Corporate Apps Stores Poised to Proliferate II-22
Mobile Device Virtualization to Indirectly Benefit Adoption
of Corporate Apps II-23
Business Intelligence (BI) Mobile Apps: An Emerging Revenue
Spinner II-23
Free Apps: Competitor or Complementary II-24
Table 16: World Mobile App Store Market (2012): Estimated
Percentage of Free and Paid Apps by App Stores (includes
corresponding Graph/Chart) II-25
In-App Purchases Fuel App Store Revenues II-25
Table 17: Global Mobile In-App Purchases (2012): Percentage
Share Breakdown of In App Purchase Transactions and
Percentage Breakdown of Revenues Generated by Price Range
(includes corresponding Graph/Chart) II-26
Personalized Storefront and Digital Locker: Critical for App
Store Success II-26
App Culture More Pronounced in the Developed Markets II-27
Carrier-Owned Application Stores Grow in Popularity II-27
Aggressive Revenue Sharing Agreements Set to Become Norm II-27
Table 18: Value Chain Analysis in the Global Mobile Apps
Market: Percentage Share Breakdown of Revenue Shared Among
Participants Across the Value Chain - A Comparison Between
the Conventional Model and the App Store Model (includes
corresponding Graph/Chart) II-28
Adoption of Innovative Pricing Models Set To Rise II-28
Security and Privacy Issues of Mobile Apps: A Challenge to
Reckon With II-29
Abuse of App Permissions: A Cause for Concern II-29
Machine Mobility Drives Development of New Generation Apps II-30
Entertainment and Games: Key Driver of Revenue for App Stores II-30
Table 19: Comparison of Consumer Spending on Gaming Apps in
Google Play Store and Apple App Store (2011) Percentage
Breakdown of Spending by Type of Game Apps - Free and Paid
(includes corresponding Graph/Chart) II-31

Table 20: Global Mobile Games Market (2012): Breakdown of
Revenue (in US$ Billion) for the Years 2010, 2012, and
2015E (includes corresponding Graph/Chart) II-31

Table 21: Global Market for Mobile Games (2012): Percentage
Share Breakdown of Revenues by Geographic Region (includes
corresponding Graph/Chart) II-32

Table 22: Global Mobile Social Gaming Market (2012):
Percentage Share Breakdown of Social Gamers by Age Group
(includes corresponding Graph/Chart) II-32

Table 23: Global Mobile Social Gaming Market (2012):
Percentage Share Breakdown of Social gamers by Gender
(includes corresponding Graph/Chart) II-32
Medical Apps: Where Health Meets Technology II-33
Automotive Apps on the Move II-33

2. APP STORE: AN OVERVIEW OF THE BUSINESS MODEL II-34
OS Developers App Stores: II-35
Device Manufacturers App Stores: II-35
Network Operator App Stores: II-35
Independent App Stores: II-35
Common Characteristics of App Stores II-35
Low Entry Barriers II-35
Low Exit Barriers II-36
Highly Competitive Environment II-36
Volatile Revenue II-36
Global Accessibility II-36
Extended Value Chain with Numerous Players II-36
Types of Apps II-37
Gaming Apps II-37
Entertainment Apps II-37
OS Protection Apps II-37
Wellness and Everyday Apps II-37
Money Management and Productivity Apps II-38
Others II-38
Advantages of App Store-Business Model II-39
Global Presence II-39
Simplified Payment II-39
Multiple Monetization Options II-39
Low Risk II-39
Disadvantages II-39
Scam SMS II-39
Drive-By App II-40
Fake App Rating II-40
Spyware Apps II-40
Virus II-40

3. RECENT INDUSTRY ACTIVITY II-41
Blackberry Redesigns BlackBerry World App Store II-41
Bitzio to Take Over Empire Group II-41
Amazon.com Takes Over IVONA Software II-41
Soc.io Mall and Research In Motion Enter into Partnership II-41
Fiksu Collaborates with Facebook II-42
AppDirect Enters into Partnership with Small Business Web II-42
Staples Selects AppDirect Platform for Staples App Center II-42
Big Nerd Ranch Selects App47 MAM Platform II-43
Good Technology Takes Over AppCentral II-43
GREE Inks Agreement to Take Over Funzio II-43
Vserv.mobi Enters into Partnership with FPT Mobile Applications II-43
Verizon Wireless to Close Appstore for BlackBerry and Android
Devices II-44
Apple to Revamp iOS App Store and iTunes Store II-44
Apigee Takes Over Technology Assets of Wholesale Applications
Community II-44
Apigee Takes Over Usergrid II-45
Tapjoy Enters into Strategic Partnership with Gfan and CocoaChina II-45
Pantech Selects NetFrontâ„¢ Living Connect Solution of ACCESS II-45
App47 and Mobile Labs Enter into Partnership II-46
App47 and Mobile Labs Enter into Partnership II-46
Bitzio and NFL Players Enter into Licensing Partnership II-46
Blaast Inks Agreement with XL II-47 Opera Software Enters into
Partnership with Yandex.Money II-47
App47 Upgrades MAM Platform with HTML5 Support II-47
AppCentral® Introduces Upgraded Version of Mobile Application
Management Technology II-48
BMC Selects Apperian's EASE® Mobile Application Management
Platform II-48
D.W. Morgan Company Chooses Apperian EASE® Platform for
ChainLinq Mobile App II-48
ATandT Introduces Beta Version of ATandT Developer Center ForHealth II-48
Blaast Extends Availability of Mobile Application Platform to
Global Developers II-49
Research In Motion Sets Up BlackBerry Apps Lab at University
of Pretoria II-49
JavaFX Team Announces Successful Integration of JavaFX
Applications into Mac App Store II-50
Opera Mobile Store Unveils New Promotional Options II-50
Partnerpedia Integrates New Applications in Enterprise AppZone
SaaS Product Offering II-50
Partnerpedia Introduces Enterprise AppZone Service II-50
Deutsche Telekom Selects AppDirect Service Platform for
Business Marketplace Management II-51
Deutsche Telekom, ATandT, Vodafone, Telefónica and Verizon Enter
into Partnership II-52
Opera Software Unveils Enhanced Opera Mobile Store II-52

4. PRODUCT INTRODUCTIONS/LAUNCHES II-53
Staples Unveils Windows Store Application for Online Store II-53
KTH Launches Face Match on AppStore in China II-53
Appbackr Introduces Xchange Platform for Mobile Applications II-53
Yandex Introduces Yandex.Store Application Store II-54
Megafon Unveils GetUpps! Android Application Store II-54
Prometric Offers MyItemWriterTM Application on Windows, Apple
and Android Application Stores II-54
Wmode Introduces Affiliate Commerce Exchange Service
Integrated with KPN GB Network II-55
Amazon.com Introduces Amazon Cloud Player App II-55
Amazon.ca Introduces Amazon Mobile App II-55
Sony LIV Introduces New Feature-Phone Mobile App on Nokia OVI
Store II-56
IBM Unveils IBM MobileFirst Solution Portfolio II-56
HealthSavvi Introduces HealthSavvi Cloud Storage and Private
Sharing Device II-56
Telefonica Introduces TuGo VoIP App for O2 UK Postpaid Customers II-57
Orange Business Services Introduces Orange Video Meeting
Mobile App II-57
Partnerpedia Launches Enterprise AppZone for Education Industry II-57
ATandT Launches U-verse® Enabled applications II-57
Yandex to Introduce Android App Store II-58
Blaast to Unveil Android Application Store in Indonesia II-58
Amazon Launches Android Appstore in the UK II-58
Apple Introduces iTunes App Store in 32 Additional Countries II-58
Amazon.com Unveils Android Appstore for Europe II-58
GameFly to Introduce Android Appstore and Publish Android, iOS
Games II-59
FXCM Introduces Forex Trading App Store II-59
SaaS Markets Launches Business Appstore Appclick II-59
Mozilla to Unveil Mozilla Marketplace Appstore II-60
SaaS Markets Introduces Appclick.co.uk and Appmerica.com Web
App Stores II-60
Microsoft Unveils Windows 8 App Store II-60
Digital River Launches White-Labeled Global Enterprise App Stores II-60
Amazon Launches Android App Store in Western Europe II-61
NQ Mobile Introduces Proprietary Security Check Service for
HTC's AppStore II-61
SaaS Markets Unveils SaaS AppStore II-61
ATandT Launches Android AppCenter II-61
Amazon.com Unveils Appstore in Japan II-62
KT and NTT Docomo to Introduce Appstore in Japan II-62
Total Attorneys Unveils Total Apps II-62
Yandex Introduces Yandex Search App for iPad II-62
Yandex Introduces Yandex.Navigator App II-62
OneLouder Introduces ChannelCaster App II-63
OneLouder Launches 1Weather App II-63
Apperian Launches Enterprise App Services Environment II-63
Amazon.com Launches Cloud Drive Photos Application for Android II-63
Amazon.com Launches Whispercast Self-Service Tool for Kindle II-64
Amazon.com Unveils Instant Video App II-64
AmericaMóvil and Appia Launch iApps Application Stores II-64
Fiksu Launches Fiksu® SDK Version 2.0 for Mobile Apps II-65
Telefonica Unveils TU Me App for iOS-based Devices II-65
Amazon.com Introduces Amazon Cloud Playesr App II-66
Amazon.com Unveils IAP Service II-66
Flipboard Introduces Flipboard for Android ‘China Edition' App
in China II-66
Apperian Introduces Crowdsourcing Corporate Social Media Tool
in EASE Mobile Application Management Platform II-66
Appia Launches Appia Ad Network Support for Google Play Store II-67
Apple® Unveils All-New iTunes® U App II-67
Research In Motion Launches BBM Connected Apps II-67
Cisco Launches Cisco Connectâ„¢ Cloud and New Mobile Apps II-68
Dell Unveils Mobile App II-68
Fongo and Dell Canada Introduce New Mobile App II-68
Electronic Arts Unveils FIFA Ultimate Team Soccer Game for iOS
Devices II-69
MoMagic Develops App Store for MRE-based Applications II-69

5. FOCUS ON SELECT APP STORES II-70
Amazon Appstore II-70
Appia II-70
Apple App Store II-70
ATandT App Centre II-71
BlackBerry World II-71
GetJar II-72
Google Play II-72
Nokia Store II-72
Samsung Apps II-73
TIM Store II-73
Windows Phone Store II-73

6. GLOBAL MARKET PERSPECTIVE II-74
Table 24: World Recent Past, Current and Future Analysis for
Mobile App Stores Market by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) II-74

Table 25: World 10-Year Perspective for App Stores Market by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2009, 2013, and 2018 (includes
corresponding Graph/Chart) II-75

Table 26: World Recent Past, Current and Future Analysis for
Mobile App Stores Market by Category - Advertising, Paid
Downloads and In-App Purchases Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2009 through
2018 (includes corresponding Graph/Chart) II-76

Table 27: World 10-Year Perspective for App Stores Market -
Percentage Share Breakdown of Revenues for Advertising, Paid
Downloads and In-App Purchases Segments for the Years 2009,
2013, and 2018 (includes corresponding Graph/Chart) II-77

Table 28: World Recent Past, Current and Future Analysis for
Mobile App Stores Market by Segment - Free of Charge and
Premium Independently Analyzed with Total Number of Downloads
in Million for Years 2009 through 2018 (includes corresponding
Graph/Chart) II-78

Table 29: World 10-Year Perspective for Mobile App Store
Market by Segment - Percentage Share Breakdown of Number of
Downloads for Free of Charge and Premium Segments for the
Years 2009, 2013 and 2018 (includes corresponding Graph/Chart) II-79


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Key Statistical Findings III-1
Table 30: US Mobile App Market: Estimated Number of Minutes
Spent by Users on Mobile Apps for the Years 2010 and 2013E
(includes corresponding Graph/Chart) III-1

Table 31: Average Time Spent (in Minutes) on Mobile Apps on
Smartphones and Tablets in the US: Breakdown by Category
for the Year 2013E (includes corresponding Graph/Chart) III-1
Product Launches III-2
Strategic Corporate Developments III-7
Key Players III-12
B.Market Analytics III-14
Table 32: US Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-14

2. CANADA III-15
A.Market Analysis III-15
Current and Future Analysis III-15
Strategic Corporate Development III-15
Product Launches III-15
Key Player III-17
B.Market Analytics III-18
Table 33: Canadian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-18

3. JAPAN III-19
A.Market Analysis III-19
Current and Future Analysis III-19
Strategic Corporate Developments III-19
B.Market Analytics III-20
Table 34: Japanese Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-20

4. EUROPE III-21
A.Market Analysis III-21
Current and Future Analysis III-21
B.Market Analytics III-21
Table 35: European Recent Past, Current and Future Analysis
for Mobile App Stores Market by Geographic Region/Country -
France, Germany, Italy, UK, Spain, and Rest of Europe
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-21

Table 36: European 10-Year Perspective for Mobile App Stores
Market by Geographic Region/ Country - Percentage Breakdown
of Revenues for France, Germany, Italy, UK, Spain and Rest
of Europe Markets for Years 2009, 2013, and 2018 (includes
corresponding Graph/Chart) III-22

4a. FRANCE III-23
A.Market Analysis III-23
Current and Future Analysis III-23
B.Market Analytics III-23
Table 37: French Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-23

4b. GERMANY III-24
A.Market Analysis III-24
Current and Future Analysis III-24
B.Market Analytics III-24
Table 38: German Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-24

4c. ITALY III-25
A.Market Analysis III-25
Current and Future Analysis III-25
B.Market Analytics III-25
Table 39: Italian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-25

4d. THE UNITED KINGDOM III-26
A.Market Analysis III-26
Current and Future Analysis III-26
Key Statistical Findings III-26
Table 40: UK Mobile App Market (2012): Percentage Share
Breakdown of App Users by Usage (includes corresponding
Graph/Chart) III-26

Table 41: UK Mobile App Market (2012): Percentage Breakdown
of App Users by Device Type (includes corresponding
Graph/Chart) III-26

Table 42: UK Mobile App Market (2012): Percentage Breakdown
of Revenues by Type of Apps - Games and Others (includes
corresponding Graph/Chart) III-27
Product Launches III-27
B.Market Analytics III-28
Table 43: UK Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-28

4e. SPAIN III-29
A.Market Analysis III-29
Current and Future Analysis III-29
B.Market Analytics III-29
Table 44: Spain Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-29

4f. REST OF EUROPE III-30
A.Market Analysis III-30
Current and Future Analysis III-30
Product Launches III-30
Strategic Corporate Development III-32
Key Player III-32
B.Market Analytics III-33
Table 45: Rest of Europe Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2018
(includes corresponding Graph/Chart) III-33

5. ASIA-PACIFIC III-34
A.Market Analysis III-34
Current and Future Analysis III-34
B.Market Analytics III-34
Table 46: Asia-Pacific Recent Past, Current and Future
Analysis for App Stores Market by Geographic Region/Country -
China, India and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-34

Table 47: Asia-Pacific 10-Year Perspective for Mobile App
Stores Market by Geographic Region/Country - Percentage
Breakdown of Annual Revenues for China, India and Rest of
Asia-Pacific Markets for Years 2009, 2013, and 2018
(includes corresponding Graph/Chart) III-35

5a. CHINA III-36
A.Market Analysis III-36
Current and Future Analysis III-36
Key Statistical Findings III-36
Table 48: Chinese App Market (2012): Percentage Market
Share Breakdown of Leading Android App Stores (includes
corresponding Graph/Chart) III-36
Strategic Corporate Developments III-36
Product Launches III-37
B.Market Analytics III-38
Table 49: Chinese Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-38

5b. INDIA III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Product Launches III-39
B.Market Analytics III-40
Table 50: Indian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-40

5c. REST OF ASIA-PACIFIC III-41
A.Market Analysis III-41
Current and Future Analysis III-41
Strategic Corporate Developments III-41
Product Launches III-41
Key Player III-42
B.Market Analytics III-43
Table 51: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Mobile App Stores Market Analyzed with
Annual Revenue Figures in US$ Million for Years 2009 through
2018 (includes corresponding Graph/Chart) III-43

6. LATIN AMERICA III-44
A.Market Analysis III-44
Current and Future Analysis III-44
Strategic Corporate Developments III-44
B.Market Analytics III-45
Table 52: Latin America Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2018
(includes corresponding Graph/Chart) III-45

7. REST OF WORLD III-46
A.Market Analysis III-46
Current and Future Analysis III-46
Strategic Corporate Developments III-46
Product Launches III-47
B.Market Analytics III-48
Table 53: Rest of World Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2018
(includes corresponding Graph/Chart) III-48


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 66 (including Divisions/Subsidiaries - 66)

The United States (23)
Canada (2)
Europe (12)
- Germany (2)
- The United Kingdom (1)
- Italy (1)
- Rest of Europe (8)
Asia-Pacific (Excluding Japan) (24)
Latin America (3)
Africa (1)
Middle East (1)

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