World Mobile App Stores Industry

  • February 2015
  • -
  • Global Industry Analysts
  • -
  • 304 pages

This report analyzes the worldwide markets for Mobile App Stores in US$ Million by the following Categories: Advertising, Paid Downloads, and In-app Purchases. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 82 companies including many key and niche players such as -

Amazon Appstore
Appia
Apple App Store
Baidu
BlackBerry World

Table Of Contents

World Mobile App Stores Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Mobile Apps: A Beneficiary of the Changing Role of Mobile Phones II-2
Table 1: Global Mobile App Market (2014 and 2018): Percentage
Share Breakdown of Revenues by App Category (includes
corresponding Graph/Chart) II-3
Importance of Mobile Application Development II-3
Table 2: Average Time Spent (in Minutes) on Mobile Apps on
Smartphones and Tablets Worldwide Per User per Day: Breakdown
by Category for the Year 2014 (includes corresponding
Graph/Chart) II-4
Market Outlook II-5
App Culture More Pronounced in the Developed Markets II-5
Developing Markets: Hot Spots for Future Growth II-5
Asia-Pacific Exhibits Rapid Growth in Mobile App Consumption II-6
Competitive Review II-6
Apple App Store and Google Play: The Two ‘Long- Standing'
Competitors in Mobile App Distribution II-6
App Store vs Google Play: A Comparative Analysis II-7
Top 10 Countries for iOS Apps (2014): Ranked by Revenues
Generated II-8
Top 10 Countries for Google Play Apps (2014): Ranked by
Revenues Generated II-8
Top 10 Countries for iOS Apps (2014): Ranked by Number of
Downloads II-9
Top 10 Countries for Google Play Apps (2014): Ranked by
Number of Downloads II-9
Top App Companies on iOS by Downloads (2014-H1) II-10
Top App Companies on Google Play by Downloads (2014-H1) II-10
Top App Companies on Google Play by Revenues in (2014-H1) II-11
Google's Open Approach to App Development: Is It Really a
Sustainable Growth Driver? II-11
Unlike Google, Apple Maintains a Strong Base of Loyal App
Developers Why? II-11
Table 3: Percentage Share Breakdown of Popular App
Categories on Apple App Store (2014) (includes
corresponding Graph/Chart) II-12
Android Fragmentation: A Real Challenge for Android
Application Developers II-13

2. MARKET TRENDS, DRIVERS and ISSUES II-14
Mobile Subscriber Base and Mobile Internet Penetration: The
Foundation for Growth II-14
Table 4: Global Mobile Telecommunications Market (2014-H1):
Number of Mobile Subscriptions (in Million) by Geographic
Region (includes corresponding Graph/Chart) II-15

Table 5: Global Mobile Internet Market (2014): Number of
Active Subscriptions (in Million) by Geographic Region
(includes corresponding Graph/Chart) II-15
Strong Smartphone Sales Drives Popularity of App Stores II-15
Table 6: Global Market for Smartphones (2013 and 2017):
Breakdown of Sales in Thousand Units by Geographic Region
(includes corresponding Graph/Chart) II-16

Table 7: Global Smartphone OS Market (2014 and 2016):
Percentage Share Breakdown of Volume Shipments of Handsets by
Operating System Platform (includes corresponding
Graph/Chart) II-17
Growing Popularity of Tablet Phones Benefits the Apps Market II-17
Table 8: Global Mobile Apps Market: Percentage Share
Breakdown of App Revenues by Device Type - Tablet and
Non-Tablet for the Years 2012 and 2016 (includes
corresponding Graph/Chart) II-18
Tablet Apps Aim to Make Rapid Gains in the App Store Market II-18
Gaming Apps: The Key Revenue Contributors for App Stores II-18
Table 9: Global Mobile Gaming Market (2014): Percentage
Share Breakdown of Revenues by Geographic Region (includes
corresponding Graph/Chart) II-19

Table 10: Global Mobile Gaming Market (2014-2020): Revenue
Growth in Percentage CAGR by Geographic Region (includes
corresponding Graph/Chart) II-19

Table 11: Global Mobile Gaming Market (2014): Percentage
Share Breakdown of Revenues by Device Type (includes
corresponding Graph/Chart) II-20

Table 12: Global Mobile Gaming Market (2014-2020): Revenue
Growth in Percentage CAGR by Device Type (includes
corresponding Graph/Chart) II-20

Table 13: Global Tablet Gaming Market (2014): Percentage
Share Breakdown of Revenues by Geographic Region (includes
corresponding Graph/Chart) II-20

Table 14: Global Smartphone Gaming Market (2014): Percentage
Share Breakdown of Revenues by Geographic Region (includes
corresponding Graph/Chart) II-21

Table 15: Global Mobile Gaming Market (2014): Percentage
Share Breakdown of Mobile Gamers by Age Bracket (includes
corresponding Graph/Chart) II-21

Table 16: Percentage Breakdown of Time Spent by Users on
Mobile Gaming by Location (2014) (includes corresponding
Graph/Chart) II-21

Table 17: Global Mobile Gaming Market (2014): Percentage
Breakdown of Gamers by Gender (includes corresponding
Graph/Chart) II-22

Table 18: Percentage Breakdown of Downloads and Spending on
Gaming Apps on Google Play and App Store (2014) (includes
corresponding Graph/Chart) II-22
Top Game App Companies on iOS by Revenues (2014-H1) II-22
Top Game Apps for iOS by Downloads (2014-H1) II-23
Top 10 Game Apps for iOS by Revenue (2014-H1) II-23
Messaging Apps Create Opportunities II-23
Book Apps: Noteworthy Revenue Generators for Mobile App Stores II-24
Education Apps Grow in Prominence II-24
Growing Proliferation of Mobile Apps in E-commerce Bodes Well
for the Market II-25
Banking and Financial Apps: A Must on Mobile App Stores II-25
Mobile Enterprise App Stores Gain Ground II-26
Enterprise Apps for Sales Side Functions II-27
Enterprise Apps for Distribution Side Functions II-27
Enterprise Mobility Drives Demand for Enterprise Apps II-27
Business Apps Attract Strong Investments and Developer Interest II-28
Mass Market VOIP Apps II-28
Virtual Meetings Apps II-29
Payments Apps II-29
Social and Networking Apps II-29
Loyalty Apps II-30
Travel Apps II-30
File Access and Storage Apps II-31
Benefits of Business Apps II-31
Mobile Applications Designed to Leverage Enterprise Data
Witnesses Effervescent Innovation II-31
Manufacturing Sector: A Key End-User of Enterprise Mobile Apps II-32
Medical Apps: Where Health Meets Technology II-32
Automotive Apps on the Move II-33
Corporate App Stores Poised to Proliferate II-33
Mobile Device Virtualization to Indirectly Benefit Adoption
of Corporate Apps II-34
Business Intelligence (BI) Mobile Apps: An Emerging Revenue
Spinner II-34
Carrier-Owned Application Stores Grow in Popularity II-35
Aggressive Revenue Sharing Agreements Set to Become Norm II-35
Table 19: Value Chain Analysis in the Global Mobile Apps
Market: Percentage Share Breakdown of Revenue Shared Among
Participants Across the Value Chain - A Comparison Between
the Conventional Model and the App Store Model (includes
corresponding Graph/Chart) II-36
Adoption of Innovative Pricing Models Set To Rise II-36
Machine Mobility Drives Development of New Generation Apps II-37
Cross Platform Mobile Apps Grow in Popularity II-37
Multi-Homing App Publishing Strategy: Key to Success II-38
Ecosystem Benefits of Device Agnostic Apps II-38
Lesser Known App Stores to Witness Strong Developer Enrolments II-39
Cloud Apps Grow in Popularity II-39
Free Apps: Competitor or Complementary II-40
In-App Purchases Fuel App Store Revenues II-40
Personalized Storefront and Digital Locker: Critical for App
Store Success II-41
Mobile Websites: Is It A Threat to Native Mobile Apps? II-41
Security and Privacy Issues of Mobile Apps: A Challenge to
Reckon With II-42
Abuse of App Permissions: A Cause for Concern II-42
Dead Apps in App Store Management II-42
Table 20: Global Mobile App Store Market (2014): Percentage
Share of Dead Apps as a Proportion of Total Apps by Category
(includes corresponding Graph/Chart) II-43
Masquerading and Clone Apps: Another Major Factor Influencing
App Pulls II-43

3. APP STORES II-44
Overview of the Business Model II-44
Classification of App Stores II-45
OS Developers App Stores II-45
Device Manufacturers App Stores II-45
Network Operator App Stores II-45
Independent App Stores II-45
Common Characteristics of App Stores II-46
Low Entry Barriers II-46
Low Exit Barriers II-46
Highly Competitive Environment II-46
Volatile Revenue II-46
Global Accessibility II-46
Extended Value Chain with Numerous Players II-47
Types of Apps II-47
Gaming Apps II-47
Entertainment Apps II-47
OS Protection Apps II-47
Wellness and Everyday Apps II-48
Money Management and Productivity Apps II-48
Others II-48
Advantages of App Store-Business Model II-49
Global Presence II-49
Simplified Payment II-49
Multiple Monetization Options II-49
Low Risk II-49
Disadvantages II-50
Scam SMS II-50
Drive-By App II-50
Fake App Rating II-50
Spyware Apps II-50
Virus II-51

4. PRODUCT INTRODUCTIONS/LAUNCHES II-52
HP Unveils HP SDN App Store II-52
Smiths News Rolls Out New Free Mobile App for Retailers II-52
MTS Russia Introduces Mobile App Store II-52
Mobogenie Unveils Mobogenie 2.0 Android Store II-52
BuildaBazaar Launches Third Party App Store II-52
Staples Unveils Windows Store Application for Online Store II-52
Appbackr Introduces Xchange Platform for Mobile Applications II-53
Prometric Rolls Out MyItemWriterâ„¢ Application on Windows,
Apple and Android Application Stores II-53
Wmode Introduces Affiliate Commerce Exchange Service
Integrated with KPN GB Network II-53
Amazon.com Introduces Amazon Cloud Player App for iPad and the
iPad mini II-53
Amazon.ca Introduces Amazon Mobile App II-53
IBM Unveils IBM MobileFirst Solution Portfolio II-53
HealthSavvi Introduces HealthSavvi Cloud Storage and Private
Sharing Device II-54
Partnerpedia Launches Enterprise AppZone for Education Industry II-54
ATandT Launches U-verse® Enabled Applications II-54
Sony LIV Introduces New Feature-Phone Mobile App on Nokia OVI
Store II-54
Orange Business Services Introduces Orange Video Meeting
Mobile App II-54
Telefonica Introduces TuGo VoIP App for O2 UK Postpaid Customers II-54
Yandex Introduces Yandex.Store Application Store II-55
Megafon Unveils GetUpps! Android Application Store II-55
Apple Introduces iTunes App Store in 32 Additional Countries II-55
GameFly to Introduce Android Appstore and Publish Android, iOS
Games II-55
FXCM Introduces Forex Trading App Store II-55
SaaS Markets Launches Business Appstore Appclick II-55
Mozilla to Unveil Mozilla Marketplace Appstore II-56
Digital River Launches White-Labeled Global Enterprise App Stores II-56
OneLouder Launches 1Weather App II-56
Apperian Launches Enterprise App Services Environment II-56
Amazon.com Launches Cloud Drive Photos Application for Android II-56
Amazon.com Launches Whispercast Self-Service Tool for Kindle II-56
Amazon.com Unveils Instant Video App II-57
Total Attorneys Unveils Total Apps II-57
ATandT Launches Android AppCenter II-57
Electronic Arts Unveils FIFA Ultimate Team Soccer Game for iOS
Devices II-57
ATandT Introduces Beta Version of ATandT Developer Center ForHealth II-57
Amazon.com Introduces Amazon Cloud Player App for iPhone and
iPod touch II-57
Appia Launches Appia Ad Network Support for Google Play Store II-58
Apple® Unveils All-New iTunes® U App II-58
Research In Motion Launches BBM Connected Apps II-58
Cisco Launches Cisco Connectâ„¢ Cloud and New Mobile Apps II-58
Fongo and Dell Canada Introduce New Mobile App II-58
Amazon.com Unveils Appstore in Japan II-58
KT and NTT DoCoMo to Introduce Appstore in Japan II-59
Telefonica Unveils TU Me App for iOS-based Devices II-59
Amazon Launches Android Appstore in the UK II-59
Amazon.com Unveils Android Appstore for Europe II-59
Amazon Launches Android App Store in Western Europe II-59
Yandex to Introduce Android App Store II-59
Yandex Introduces Yandex.Navigator App II-59
Opera Mobile Store Unveils New Promotional Options II-60
KTH Launches Face Match on AppStore in China II-60
NQ Mobile Introduces Proprietary Security Check Service for
HTC's AppStore II-60
Flipboard Introduces Flipboard for Android ‘China Edition' App
in China II-60
Blaast to Unveil Android Application Store in Indonesia II-60
AmericaMóvil and Appia Launch iApps Application Stores II-60

5. RECENT INDUSTRY ACTIVITY II-61
RetailMeNot Acquires Pickie II-61
Mandalay Digital Group to Takeover Appia II-61
Opera Software Collaborates with Microsoft II-61
LifeAppsDigital Media Teams Up with Sports One Group II-61
Amazon.com Takes Over IVONA Software II-61
Soc.io Mall and Research In Motion Enter into Partnership II-62
Fiksu Collaborates with Facebook II-62
AppDirect Enters into Partnership with Small Business Web II-62
Big Nerd Ranch Selects App47 MAM Platform II-62
Blackberry Redesigns BlackBerry World App Store II-62
Baidu Acquires 91 Wireless Websoft II-62
Good Technology Takes Over AppCentral II-63
GREE Inks Agreement to Take Over Funzio II-63
Verizon Wireless to Close Appstore for BlackBerry and Android
Devices II-63
Apigee Takes Over Usergrid II-63
App47 Upgrades MAM Platform with HTML5 Support II-63
BMC Selects Apperian's EASE® Mobile Application Management
Platform II-63
Deutsche Telekom Selects AppDirect Service Platform for
Business Marketplace Management II-64
Apigee Takes Over Technology Assets of Wholesale Applications
Community II-64
Opera Software Unveils Enhanced Opera Mobile Store II-64
Blaast Extends Availability of Mobile Application Platform to
Global Developers II-64
Blaast Inks Agreement with XL II-64
Research In Motion Sets Up BlackBerry Apps Lab at University
of Pretoria II-64

6. FOCUS ON SELECT APP STORES II-65
Amazon Appstore (US) II-65
Appia (US) II-65
Apple App Store (US) II-65
Baidu (China) II-66
BlackBerry World (Canada) II-66
GetJar (US) II-67
Google Play (US) II-67
Qihoo 360 Technology Co. Ltd. (China) II-67
Samsung Apps (South Korea) II-68
Tencent (China) II-68
TIM Store (Italy) II-68
Windows Phone Store (US) II-68

7. GLOBAL MARKET PERSPECTIVE II-69
Table 21: World Recent Past, Current and Future Analysis for
Mobile App Stores by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-69

Table 22: World Historic Review for Mobile App Stores by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) II-70

Table 23: World 12-Year Perspective for Mobile App Stores by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2009, 2015, and 2020 (includes
corresponding Graph/Chart) II-71

Table 24: World Recent Past, Current and Future Analysis for
Mobile App Stores Market by Category - Advertising, Paid
Downloads and In-App Purchases Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) II-72

Table 25: World Historic Review for Mobile App Stores Market
by Category - Advertising, Paid Downloads and In-App Purchases
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) II-73

Table 26: World 12-Year Perspective for Mobile App Stores
Market by Category - Percentage Share Breakdown of Revenues
for Advertising, Paid Downloads and In-App Purchases for Years
2009, 2015, and 2020 (includes corresponding Graph/Chart) II-74

Table 27: World Recent Past, Current and Future Analysis for
Mobile App Stores Market by Segment - Free of Charge and
Premium Independently Analyzed with Total Number of Downloads
in Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-75

Table 28: World Historic Review for Mobile App Stores Market
by Segment - Free of Charge and Premium Independently Analyzed
with Total Number of Downloads in Million for Years 2009
through 2013 (includes corresponding Graph/Chart) II-76

Table 29: World 12-Year Perspective for Mobile App Store
Market by Segment - Percentage Share Breakdown of Number of
Downloads for Free of Charge and Premium for Years 2009, 2015,
and 2020 (includes corresponding Graph/Chart) II-77


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
High Penetration of Smart Devices Drives Market Growth III-1
Gaming Monetization Drives Momentum for App Stores III-1
Table 30: US Mobile Games Market (2014): Percentage Share
Breakdown of Revenues by Transaction Type (includes
corresponding Graph/Chart) III-2
Key Statistical Findings III-2
Table 31: US Mobile App Market: Estimated Number of Minutes
Spent by Users on Mobile Apps Per Day for the Years 2010
and 2014 (includes corresponding Graph/Chart) III-2

Table 32: Average Time Spent (in Minutes) on Mobile Apps on
Smartphones and Tablets in the US Per User Per Day:
Breakdown by Category for the Year 2014 (includes
corresponding Graph/Chart) III-3
Product Launches III-3
Strategic Corporate Developments III-8
Select App Stores III-11
B.Market Analytics III-14
Table 33: US Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-14

Table 34: US Historic Review for Mobile App Stores Market
Analyzed with Annual Revenue Figures in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Current and Future Analysis III-16
Product Launch III-16
Corporate Development III-16
BlackBerry World - A Major Canada-Based App Store III-16
B.Market Analytics III-17
Table 35: Canadian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-17

Table 36: Canadian Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-18

3. JAPAN III-19
A.Market Analysis III-19
Current and Future Analysis III-19
Growing Preference for Online Entertainment and Games Drives
App Stores Market III-19
Mobile Gaming: A Major Revenue Contributor III-19
Product Launches III-20
B.Market Analytics III-21
Table 37: Japanese Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-21

Table 38: Japanese Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-22

4. EUROPE III-23
A.Market Analysis III-23
Current and Future Analysis III-23
European App Economy: Snapshots III-23
B.Market Analytics III-24
Table 39: European Recent Past, Current and Future Analysis
for Mobile App Stores by Geographic Region/Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-24

Table 40: European Historic Review for Mobile App Stores by
Geographic Region/Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) III-25

Table 41: European 12-Year Perspective for Mobile App Stores
Market by Geographic Region/Country - Percentage Breakdown
of Revenues for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2009, 2015, and 2020
(includes corresponding Graph/Chart) III-26

4a. FRANCE III-27
A.Market Analysis III-27
Current and Future Analysis III-27
Product Launches III-27
B.Market Analytics III-28
Table 42: French Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-28

Table 43: French Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-29

4b. GERMANY III-30
A.Market Analysis III-30
Current and Future Analysis III-30
Corporate Development III-30
B.Market Analytics III-31
Table 44: German Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-31

Table 45: German Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-32

4c. ITALY III-33
Market Analysis III-33
Table 46: Italian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-33

Table 47: Italian Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-34

4d. THE UNITED KINGDOM III-35
A.Market Analysis III-35
Current and Future Analysis III-35
Key Statistical Findings III-35
Table 48: UK Mobile App Market (2014): Percentage Share
Breakdown of App Usage by Frequency (includes corresponding
Graph/Chart) III-35

Table 49: UK Mobile App Market (2014): Percentage Share
Breakdown of App Users by Device Type (includes
corresponding Graph/Chart) III-35

Table 50: UK Mobile App Market (2014): Percentage Share
Breakdown of Revenues by App Category (includes
corresponding Graph/Chart) III-36
Product Launches III-36
Corporate Development III-37
B.Market Analytics III-37
Table 51: UK Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37

Table 52: UK Historic Review for Mobile App Stores Market
Analyzed with Annual Revenue Figures in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) III-38

4e. SPAIN III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Product Launch III-39
B.Market Analytics III-40
Table 53: Spain Recent Past, Current and Future Analysis for
Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-40

Table 54: Spain Historic Review for Mobile App Stores Market
Analyzed with Annual Revenue Figures in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) III-41

4f. RUSSIA III-42
A.Market Analysis III-42
Current and Future Analysis III-42
Product Launches III-42
Corporate Developments III-43
B.Market Analytics III-44
Table 55: Russian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-44

Table 56: Russian Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-45

4g. REST OF EUROPE III-46
A.Market Analysis III-46
Current and Future Analysis III-46
Product Launches III-46
B.Market Analytics III-47
Table 57: Rest of Europe Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-47

Table 58: Rest of Europe Historic Review for Mobile App
Stores Market Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-48

5. ASIA-PACIFIC III-49
A.Market Analysis III-49
Current and Future Analysis III-49
Flourishing Smartphone Penetration and Expanding Mobile Gamer
Population Propel App Store Market III-49
High Proliferation of Messaging Apps Generates Monetizing
Opportunities III-49
B.Market Analytics III-50
Table 59: Asia-Pacific Recent Past, Current and Future
Analysis for App Stores by Geographic Region/Country -
China, India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2014 through 2020 (includes corresponding Graph/Chart) III-50

Table 60: Asia-Pacific Historic Review for App Stores by
Geographic Region/Country - China, India and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2013
(includes corresponding Graph/Chart) III-51

Table 61: Asia-Pacific 12-Year Perspective for Mobile App
Stores by Geographic Region/ Country - Percentage Breakdown
of Annual Revenues for China, India and Rest of Asia-Pacific
Markets for Years 2009, 2015, and 2020 (includes
corresponding Graph/Chart) III-52

5a. CHINA III-53
A.Market Analysis III-53
Current and Future Analysis III-53
Online Shopping Apps Gaining Importance on App Stores III-53
Table 62: Leading Online Shopping Mobile Apps in China
(2014): Growth of Usage Frequency (In %) (includes
corresponding Graph/Chart) III-53

Table 63: Chinese Online Shopping Mobile Apps Market
(2014): Percentage Share Breakdown of Users by Gender
(includes corresponding Graph/Chart) III-54

Table 64: Chinese Online Shopping Mobile Apps Market
(2014): Percentage Share Breakdown of Users by Age Group
(includes corresponding Graph/Chart) III-54

Table 65: Chinese Online Shopping Mobile Apps Market
(2014): Percentage Share Breakdown of Users by User Group
(includes corresponding Graph/Chart) III-54
Competitive Scenario III-55
Table 66: Chinese Mobile App Store Market (2014):
Percentage Share Breakdown of Distribution Volume by
Platform (includes corresponding Graph/Chart) III-55
Other Statistical Data III-56
Table 67: Chinese Mobile App Market (2014): Percentage
Share Breakdown of App Downloads by Source (includes
corresponding Graph/Chart) III-56

Table 68: Chinese Mobile App Store Market (2014):
Percentage Share Breakdown of Visiting Frequency by Mobile
Users (includes corresponding Graph/Chart) III-56

Table 69: Chinese Mobile App Store Market (2014):
Penetration of Mobile Apps as a Proportion of Total Apps by
Category (includes corresponding Graph/Chart) III-57

Table 70: Chinese Mobile App Store Market (2014):
Percentage Share Breakdown for Paid and Free App Downloads by
Category (includes corresponding Graph/Chart) III-58

Table 71: Chinese Mobile App Store Market (2014):
Percentage Share Breakdown of Free App Downloads by Free
Content (includes corresponding Graph/Chart) III-58
Product Launches III-59
Corporate Development III-59
Select App Stores III-60
B.Market Analytics III-61
Table 72: Chinese Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-61

Table 73: Chinese Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-62

5b. INDIA III-63
A.Market Analysis III-63
Current and Future Analysis III-63
Product Launch III-63
B.Market Analytics III-64
Table 74: Indian Recent Past, Current and Future Analysis
for Mobile App Stores Market Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-64

Table 75: Indian Historic Review for Mobile App Stores
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-65

5c. REST OF ASIA-PACIFIC III-66
A.Market Analysis III-66
Current and Future Analysis III-66
Product Launch III-66
Strategic Corporate Development III-66
Samsung Apps - Key South Korea-Based App Store III-66
B.Market Analytics III-67
Table 76: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Mobile App Stores Market Analyzed with
Annual Revenue Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-67

Table 77: Rest of Asia-Pacific Historic Review for Mobile
App Stores Market Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) III-68

6. LATIN AMERICA III-69
A.Market Analysis III-69
Current and Future Analysis III-69
Latin America Offers Opportunities for App Stores III-69
Key Statistical Data III-69
Table 78: Latin American Mobile Market (2014): Percentage
Share Breakdown of Users by Country (includes corresponding
Graph/Chart) III-69

Table 79: Latin American Mobile Internet Market (2014): YOY
Growth in Internet User Population by Country (includes
corresponding Graph/Chart) III-70

Table 80: Latin American Smartphones Market (2014):
Percentage Share Breakdown of Unit Sales by Country
(includes corresponding Graph/Chart) III-70
Product Launch III-70
B.Market Analytics III-71
Table 81: Latin American Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-71

Table 82: Latin American Historic Review for Mobile App
Stores Market Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-72

7. REST OF WORLD III-73
A.Market Analysis III-73
Current and Future Analysis III-73
Growing Penetration of Smart Devices Creates Strong Business
Case for App Stores in The Middle East III-73
Corporate Development III-74
B.Market Analytics III-74
Table 83: Rest of World Recent Past, Current and Future
Analysis for Mobile App Stores Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-74

Table 84: Rest of World Historic Review for Mobile App
Stores Market Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) III-75


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 82 (including Divisions/Subsidiaries - 83)

The United States (35)
Canada (2)
Japan (2)
Europe (14)
- France (1)
- Germany (1)
- The United Kingdom (2)
- Italy (1)
- Spain (1)
- Rest of Europe (8)
Asia-Pacific (Excluding Japan) (27)
Latin America (2)
Africa (1)

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