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Global Electric Shavers Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 234 pages

This report analyzes the worldwide markets for Electric Shavers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 38 companies including many key and niche players such as -

Conair Corporation
Helen of Troy Limited
Koninklijke Philips N.V
Panasonic Corporation
The Procter & Gamble Company

Table Of Contents

Global Electric Shavers Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Electric Shavers: Convenient and Cost-Effective II-1
Market Outlook II-3
Asia-Pacific: Fastest Growing Electric Shavers Market Worldwide II-4

2. COMPETITION II-6
Electric Shavers: An Oligopolistic Market II-6
Table 1: Leading Players in the Global Men's Electric Shavers
Market (2014E): Percentage Volume Market Share for
Philips/Norelco, Braun, and Others (includes corresponding
Graph/Chart) II-6
Philips Norelco: Sustaining Leadership II-6
Braun Electric Shavers: An Innovation-Driven Journey II-7
Leading Men's Electric Shaver Brands II-8
Leading Head/Skull Electric Shaver Brands II-12
Leading Electric Body Shaving Brands II-12
Leading Electric Beard Trimmer Brands II-13
Leading Nose and Ear Hair Trimmer Brands II-14
Leading Women Electric Shaver Brands II-14
Leading Epilator Brands for Women II-15
Competition: Noteworthy Trends II-16
The Beard Sporting and Moustache Fad Temporarily Impact
Market Dynamics II-16
Expanding Global Presence: An Important Strategy for
Sustaining Business II-17
New Strategies to Promote Low-Cost Offerings II-17
Cheaper Imports Compel Western Companies to Outsource
Manufacturing II-18
Manufacturers Make Efforts to Use Eco-Friendly Materials II-18
Internet Marketing Fuels Market Competition II-19

3. MARKET TRENDS, ISSUES AND DRIVERS II-20
Robust Demand for Men's Grooming Products: A Strong Growth Driver II-20
Table 2: Global Men's Grooming Products Market by Geographic
Region (2014 and 2018P): Sales Figures in US$ Million for the
US, Europe, Asia-Pacific (incl. Japan), Latin America, and
Rest of World (includes corresponding Graph/Chart) II-21
Manscaping Trend Shifts Focus from Male Facial Hair to Body
Shaving II-21
Male Hair Removal Gadgets: A Growth Engine for Personal Care
Appliances Market II-22
Electric Shaver Innovations and Advancements: Spearheading Growth II-22
Philips' 9000 Series Offers the Closest Shave Ever II-23
Philips Electric Shaver Featuring Click-on and Click-off
Technology II-24
Braun's CoolTec Technology II-24
PhilipsAquaTouch Wet and Dry Electric Shaver II-24
ShaveTech: An Electric Razor with a USB Port for Charging II-24
Sustainable Shaving: Usage of Solar Energy for Charging Shavers II-25
Electric Shavers: Product Aesthetics Weigh over Technology II-25
Demand for Premium High-Priced Electric Shavers Gain Momentum II-25
Ear and Nose Trimmers: An Underdeveloped Market Offering
Lucrative Opportunities II-26
Increasing Demand for Female Shaving Products Bodes Well for
Market Adoption II-26
Opportune Time for Implementing Women-Focused Retail Strategies II-26
Favorable Demographic and Economic Trends Strengthens Market
Prospects II-27
Table 3: World Population (2013): Percentage Share Breakdown
by Age Group - Below 15 Years, 15-64 Years, Above 65 Years
(includes corresponding Graph/Chart) II-27

Table 4: 15-64 Year Population as a Percentage of Total
Population in Select Countries (2013) II-28
India and China: Two Countries with the Largest Young
Population Offer Significant Opportunities II-28
Table 5: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-30
Metrosexual Trends Goes Mainstream, Expanding Beyond Urban Youth II-31
Urbanization: A Mega Trend II-31
Table 6: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-32

Table 7: Total Population Worldwide: Percentage Breakdown by
Urban and Rural Population for the Years 1950-2050P
(includes corresponding Graph/Chart) II-33
Expanding Middle Class Population Worldwide II-34
Table 8: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-34

Table 9: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P and 2030P
(includes corresponding Graph/Chart) II-35
Electric Shavers: Imports and Exports II-36
Table 10: Global Exports of Electric Shavers (2013):
Percentage Breakdown of Value Exports by Exporting Country
(includes corresponding Graph/Chart) II-36

Table 11: Global Imports of Electric Shavers (2013):
Percentage Breakdown of Value Imports by Importing Country
(includes corresponding Graph/Chart) II-36

4. SHAVING PRODUCTS: A MACRO PERSPECTIVE II-37
Table 12: Global Market for Shaving Products by Shaving Method
(2014): Percentage Value Share Breakdown for Wet Shaving and
Other Shaving Methods (includes corresponding Graph/Chart) II-37

Table 13: Weekly Shaving Frequencies by Select Countries for
Germany, US, Poland, Russia, and China (2014) (includes
corresponding Graph/Chart) II-38
Key Trends and Drivers for the Shaving Products Market II-38
Rapidly Evolving Private Label Business II-39
A Highly Competitive Market at the Global Level II-39
Issues Confronting the Shaving Products Sector II-39
Environmental Considerations/Threats II-39
Packaging Waste Regulations II-40
Shaving Products Definition and Classification II-40
Pre-Shave Products II-40
Shaving Lotions II-40
Shaving Creams II-40
Post-Shave Products II-40
Razors/Blades II-40
Razor Handles II-40
Razor Blades (Refills) II-41
Disposable Razors II-41
Electric Shavers II-41
Shaving Accessories and Others II-41
Shaving Techniques II-42
Wet Shaving II-42
Dry Shaving II-42
Side Effects of Shaving II-42
Cuts II-42
Razor Burn II-42
Razor Bumps II-43
Laser Hair Removal Treatment II-43

5. ELECTRIC SHAVERS: PRODUCT OVERVIEW II-44
Electric Shavers: A Brief History II-44
Definition II-44
Classification of Electric Shavers II-44
Rotary and Foil Head Shaving Systems II-44
Dry and Wet Razors II-45
On the Basis on Power Source II-45
Electric Shavers for Men and Women II-45
Electric Shavers for Men - Key Features II-45
Cutting Systems II-45
Shaver Heads II-45
Additional Features II-45
Maintenance II-46
Electric Shavers for Women II-46
Cutting Systems II-46
Epilators II-46
Advantages and Disadvantages Associated with Electric Shavers II-47

6. PRODUCT INNOVATIONS AND INTRODUCTIONS II-48
Panasonic Launches Two New 3-blade Wet/Dry Shavers as Part of
the LT-Series II-48
Hammacher Schlemmer Launches USB Razor II-48
Philips Introduces Shaver S9000 Series to the Malaysian Market II-48
Philips Launches S9000 Series Dry and Wet Shavers in South Africa II-48
Philips Unveils Innovative Shaver at IFA 2014 II-48
Phillips Unveils Series 9000 Shavers II-48
Braun Introduces Five New Shavers in Series 9 II-48
Geepas Introduces Stay Cool Range of Trimmers and Shavers II-49
Panasonic to Unveil Three New Ram Dash Series Shavers II-49
Panasonic Launches Two New Ram Dash Series Shavers with Bubble
Mei King Mode II-49
Wahl Introduces Elite Pro Clipper II-49
Wahl Introduces Quick Styleâ„¢ Lithium Trimmer II-49
Braun Launches CoolTec Electric Shaver II-49
Hitachi Unveils Two Electric Shavers II-49
Philips Introduces Laser Guided Beard Trimmer II-49
Panasonic Unveils Three Novel Mens Electric Shavers II-50
Panasonic Introduces Arc3â„¢ ES-SL41 Blade Shaver in Japan II-50
Philips Norelco Introduces New Range of PowerTouch® Shavers II-50
Braun Launches 7 790CC Pulsonic Shavers II-50
Westinghouse Appliances India Introduces Novel Grooming Products II-50
Braun Launches Series 5 All-Terrain Electric Shaver II-50
Panasonic Eyes Indian Grooming and Beauty Market II-50

7. RECENT INDUSTRY ACTIVITY II-51
Panasonic Announces New LT-series Arc3â„¢ 3-blade Wet/Dry Shaver
At 2015 International CES II-51
Panasonic Announces Three New Women's Hair Removal Systems at
2015 International CES II-51
Philips Norelco Brand Receives Men's Health Grooming Award II-51
PandG Licenses Braun Branded Products Manufacturing to De'Longhi II-51
Philips Electronics Deploys Future-Ready Assembly Line II-51

8. FOCUS ON SELECT GLOBAL PLAYERS II-52
Conair Corporation (US) II-52
BaByliss (UK) II-52
Helen of Troy Limited (US) II-52
Koninklijke Philips N.V. (The Netherlands) II-53
Panasonic Corporation (Japan) II-53
The Procter and Gamble Company (USA) II-54
The Gillette Company (US) II-54
Braun GmbH (Germany) II-55
Spectrum Brands Holdings, Inc. (US) II-56
Remington Products Company L.L.C (US) II-56
Wahl Clipper Corporation (US) II-57

9. GLOBAL MARKET PERSPECTIVE II-58
Table 14: World Recent Past, Current and Future Analysis for
Electric Shavers by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-58

Table 15: World Historic Review for Electric Shavers by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-59

Table 16: World 14-Year Perspective for Electric Shavers by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) II-60


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Table 17: Leading Players in the US Men's Electric Shavers
Market (2014): Percentage Breakdown of Volume Sales for
Philips/Norelco, Remington, Gillette/Braun, Panasonic, and
Others (includes corresponding Graph/Chart) III-1

Table 18: Men's Shavers Market in the US by Distributional
Channel (2014): Percentage Breakdown of Value Sales for Mass
Merchants, Food Stores, Drugstores, Discount Stores and
Club, Convenience, Military and Others (includes corresponding
Graph/Chart) III-2
Impact of Recession on the Electric Shavers Market III-2
Cheap Chinese Imports and Shrinking Disposable Incomes:
Major Threats III-2
Rising Demand for Women Shaving Products III-3
Men's Grooming Industry in the US Moves beyond Shaving Products III-3
Table 19: Leading Players in the US Men's Grooming Products
Market (2014): Percentage Share Breakdown of Value Sales
for Procter and Gamble Co, Unilever Home and Personal Care USA,
Schick-Wilkinson Sword, Colgate-Palmolive and Others
(includes corresponding Graph/Chart) III-4

Table 20: North American Retail Sales of Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Department Stores, Direct Selling, Drug Stores and
Chemists, Online Retail, Supermarkets and Hypermarkets, and
Others (includes corresponding Graph/Chart) III-5
US Shaving Products Market Sees Significant Expansion III-5
Disruptive Distribution Channels Heats up Competition in
the Shaving Products Market III-6
Table 21: Leading Players in the US Shaving Products
Market (2014E): Percentage Breakdown of Sales Revenue for
Bic, Energizer/Schick, PandG/Gillette, and Others (includes
corresponding Graph/Chart) III-8

Table 22: Leading Players in the North American Shaving
Products Market (2014E): Percentage Breakdown of Value
Sales for Bic, Energizer, PandG, Private Label, and Others
(includes corresponding Graph/Chart) III-8
Lower Cost Offerings Fuel Rise of Disruptive Channels III-8
Imports and Exports III-9
Table 23: US Exports of Electric Shavers (2013): Percentage
Share Breakdown of Value Exports by Destination Country
(includes corresponding Graph/Chart) III-9

Table 24: US Imports of Electric Shavers (2013): Percentage
Share Breakdown of Value Imports by Source Country
(includes corresponding Graph/Chart) III-9
Product Launches III-10
Corporate Development III-10
Select US Players III-10
B.Market Analytics III-15
Table 25: The US Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-15

Table 26: The US Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Baby Boomers and Youth Drive Market for Shavers in Canada III-16
Competition in the Canadian Men's Grooming Products Market III-16
Table 27: Leading Players in the Canadian Men's Grooming
Products (2014): Percentage Breakdown by Value Sales for
Colgate-Palmolive Canada, Inc., Energizer Holdings, Inc.,
Procter and Gamble, Inc., The Dial Corp., Unilever Canada,
Inc., and Others (includes corresponding Graph/Chart) III-17
Imports/Exports of Electric Shavers III-17
Table 28: Canadian Exports of Electric Shavers (2013):
Percentage Share Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-17

Table 29: Canadian Imports of Electric Shavers (2013):
Percentage Share Breakdown of Value Imports by Source
Country (includes corresponding Graph/Chart) III-17
B.Market Analytics III-18
Table 30: Canadian Recent Past, Current and Future Analysis
for Electric Shavers Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-18

Table 31: Canadian Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-18

3. JAPAN III-19
A.Market Analysis III-19
Companies Attract Youngsters with In-bath Electric Shavers III-19
Table 32: Leading Electric Shaver Brands in Japan (2014):
Percentage Share Breakdown of Retail Value Sales for
Gillette/Braun, Hitachi, Panasonic, and Others (includes
corresponding Graph/Chart) III-19

Table 33: Leading Shaving Products Companies in Japan
(2014): Percentage Breakdown of Value Sales for Energizer,
PandG, and Others (includes corresponding Graph/Chart) III-20
Hair Removal Products: Largest Segment in the Japanese
Personal Care Appliances Market III-20
Product Launches III-20
Strategic Corporate Developments III-21
Select Regional Players III-22
B.Market Analytics III-23
Table 34: Japanese Recent Past, Current and Future Analysis
for Electric Shavers Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-23

Table 35: Japanese Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-23

4. EUROPE III-24
A.Market Analysis III-24
Men's Grooming Products: Eastern Europe Holds Potential for
Strong Growth III-24
Table 36: Western Europe Retail Sales of Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Department Stores, Direct Selling, Drug Stores and
Chemists, Online Retail, Supermarkets and Hypermarkets, and
Others (includes corresponding Graph/Chart) III-24

Table 37: Eastern Europe Retail Sales of Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Department Stores, Direct Selling, Drug Stores and
Chemists, Online Retail, Supermarkets and Hypermarkets, and
Others (includes corresponding Graph/Chart) III-25
B.Market Analytics III-26
Table 38: European Recent Past, Current and Future Analysis
for Electric Shavers by Geographic Region/Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-26

Table 39: European Historic Review for Electric Shavers by
Geographic Region/ Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-27

Table 40: European 14-Year Perspective for Electric Shavers
by Geographic Region/ Country - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-28

4a. FRANCE III-29
A.Market Analysis III-29
France: A Key Market for Shaving Products in Europe III-29
Market for Men's Grooming Products in France: A Macro
Perspective III-29
Table 41: Leading Players in the French Men's Grooming
Product Market (2014): Percentage Breakdown of Sales
Revenue for Laboratoires LaScad, PandG France, Unilever
France, and Others (includes corresponding Graph/Chart) III-30
B.Market Analytics III-31
Table 42: French Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-31

Table 43: French Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-31

4b. GERMANY III-32
A.Market Analysis III-32
An Overview of the German Market for Men's Grooming Products III-32
Shaving Products Dominate the German Men's Grooming Market III-32
Table 44: German Market for Men's Grooming Products by
Product Segment (2014): Percentage Breakdown of Value
Sales for Bath and Shower Products, Deodorants, Facial Care,
Hair Care, Razors and Blades, Shaving Cream, and Others
(includes corresponding Graph/Chart) III-33
Product Launches III-33
Select Regional Players III-34
B.Market Analytics III-36
Table 45: German Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-36

Table 46: German Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-36

4c. ITALY III-37
A.Market Analysis III-37
Increased Focus on Personal Grooming among Italian Men Spurs
Demand III-37
B.Market Analytics III-37
Table 47: Italian Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-37

Table 48: Italian Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-38

4d. THE UNITED KINGDOM III-39
A.Market Analysis III-39
Demand for Men's Shaving Products Witnesses Steady Growth III-39
Competitive Pricing Scenario Limits Profitability III-39
Impact of Recession on the Market for Hair Removal Products III-39
Women are Key Customers for Men's Electric Shavers III-40
Majority Men Associate Dry Shaving with Irritation and Less
Efficiency III-40
Aggressive Marketing Captures Men's Attention III-40
Babyliss - A Key UK Player III-40
B.Market Analytics III-41
Table 49: UK Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-41

Table 50: UK Historic Review for Electric Shavers Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2013 (includes corresponding Graph/Chart) III-41

4e. SPAIN III-42
A.Market Analysis III-42
An Overview of the Spanish Market for Men's Grooming Products III-42
B.Market Analytics III-42
Table 51: Spanish Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-42

Table 52: Spanish Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-43

4f. RUSSIA III-44
A.Market Analysis III-44
Market for Men's Grooming Products Booming in Russia III-44
Wet Shaving - Most Popular Shaving Technique in Russia III-44
B.Market Analytics III-45
Table 53: Russian Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-45

Table 54: Russian Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-45

4g. REST OF EUROPE III-46
A.Market Analysis III-46
Focus on Men's Grooming Markets in Select Countries III-46
Denmark III-46
Competitive Scenario III-46
Finland III-46
Competitive Scenario III-46
Ireland III-47
Table 55: Leading Players in the Irish Men's Grooming
Product Market (2014): Percentage Breakdown of Sales
Revenue for PandG (Mfg.) Ireland, Unilever Ireland,
Wilkinson Sword, and Others (includes corresponding
Graph/Chart) III-47
Latvia III-47
The Netherlands III-47
Competition Scenario III-48
Turkey III-48
PandG Leads Turkish Men's Grooming Market III-48
Table 56: Leading Players in the Turkish Men's Grooming
Market (2014): Percentage Breakdown of Value Sales for
Amuzebat, Beiersdorf, PandG, Unilever, Private Labels, and
Others (includes corresponding Graph/Chart) III-48
Product Launches III-48
Strategic Corporate Developments III-49
Koninklijke Philips N.V. (The Netherlands) - A Global
Leading Company III-50
B.Market Analytics III-51
Table 57: Rest of Europe Recent Past, Current and Future
Analysis for Electric Shavers Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-51

Table 58: Rest of Europe Historic Review for Electric
Shavers Analyzed with Annual Sales Figures in US$ Million
for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-52

5. ASIA-PACIFIC III-53
A.Market Analysis III-53
Asia-Pacific: Fastest Growing Electric Shavers Market Worldwide III-53
China and India: Countries with the Largest Young Population
Offers Significant Growth Opportunities III-54
Table 59: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) III-56

Table 60: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia
and Japan (includes corresponding Graph/Chart) III-57
APAC Men's Grooming Products Market: A Macro Perspective III-57
Top 5 Men's Grooming Products Ranked in Descending Order of
Usage among Asian Men: 2014 III-58
Innovative Product Design and Promotion Strategies Hold Key
to Unlocking Market Potential III-58
Table 61: Asia-Pacific (including Japan) Retail Sales of
Men's Grooming Products by Distribution Channel (2014):
Percentage Breakdown of Value Sales for Beauty Product
Specialist Stores, Department Stores, Direct Selling, Drug
Stores and Chemists, Online Retail, Supermarkets and
Hypermarkets, and Others (includes corresponding
Graph/Chart) III-60
B.Market Analytics III-61
Table 62: Asia-Pacific Recent Past, Current and Future
Analysis for Electric Shavers by Geographic Region/Country -
China, India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-61

Table 63: Asia-Pacific Historic Review for Electric Shavers
by Geographic Region/Country - China, India and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) III-62

Table 64: Asia-Pacific 14-Year Perspective for Electric
Shavers by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for China, India and Rest of Asia-Pacific
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-63

5a. CHINA III-64
A.Market Analysis III-64
Electric Shavers Gaining Ground in China III-64
Electric Shaver Manufacturing Industry in China Witnesses
Increased Investment III-65
Chinese Men's Grooming Products Market: A Macro Perspective III-65
Penetration of Male Grooming Remains Low in China III-66
Local and Foreign Brands Battle for Slice of Fast-Growing
Chinese Market III-66
Table 65: Leading Players in the Chinese Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-67
List of Major International Manufacturers (and their
Brands) in the Chinese Men's Grooming Products Market III-68
List of Major Domestic Men's Grooming Products
Manufacturers and their Brands III-69
Select Regional Players III-69
B.Market Analytics III-72
Table 66: Chinese Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-72

Table 67: Chinese Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-72

5b. INDIA III-73
A.Market Analysis III-73
Styled Stubbles in Vogue Augurs Well for Electric Shavers
and Trimmers Market III-73
Indian Market for Shaving Products: A Broader Perspective III-73
Competitive Landscape III-74
Table 68: Leading Players in the Indian Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-74
Gillette's Journey towards Market Leadership in India III-74
Philips India Pursues Reverse Innovation Strategy III-75
Changing Consumer and Retail Trends in the Indian Shaving
Products Market III-75
Cheap Chinese Imports: A Threat to the Indian Manufacturing
Sector III-76
Companies Use Social Media Channels to Increase Awareness III-76
Indian Men's Grooming Industry Scales New Heights III-76
Table 69: Indian Men's Grooming Product Market by Product
Segment (2014): Market Share Breakdown of Deodorants and
Fragrances, Shampoos, Shaving Products, Soaps, and Others
(includes corresponding Graph/Chart) III-77
Product Innovation and Diversification to Accelerate Market
Growth III-77
Product Launch III-77
B.Market Analytics III-78
Table 70: Indian Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-78

Table 71: Indian Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-78

5c. REST OF ASIA-PACIFIC III-79
A.Market Analysis III-79
Focus on Men's Grooming Markets in Select Countries III-79
Hong Kong III-79
Indonesia: A Key Market for Grooming Products III-79
Malaysia III-79
South Korea III-80
Table 72: Leading Players in the South Korean Shaving
Products Market (2014): Percentage Breakdown of Value
Sales for Energizer, PandG, and Others (includes
corresponding Graph/Chart) III-80
Taiwan III-80
Table 73: Leading Players in the Taiwanese Shaving
Products Market (2014): Percentage Breakdown of Value
Sales for Energizer, PandG, and Others (includes
corresponding Graph/Chart) III-81
Singapore III-81
The Philippines III-81
Top 5 Men's Grooming Products Ranked in Descending Order
of Usage among Filipino Men III-81
Vietnam: Men's Grooming Products Witness Growth III-82
B.Market Analytics III-82
Table 74: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Electric Shavers Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-82

Table 75: Rest of Asia-Pacific Historic Review for Electric
Shavers Analyzed with Annual Sales Figures in US$ Million
for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-83

6. LATIN AMERICA III-84
A.Market Analysis III-84
Latin America: A High-Growth Market for Male Grooming Products III-84
Male Cosmetics and Shaving Products Dominate III-84
Table 76: Latin America Market for Men's Grooming Products
by Product Segment (2014): Percentage Breakdown of Value
Sales for Bath and Shower, Deodorants, Hair Care, Post-shave
Products, Pre-shave Products, Razors and Blades, and Skin
Care Products (includes corresponding Graph/Chart) III-85
Leading Male Cosmetic Markets in Latin America III-85
Male Grooming Products Retailing in Latin America III-86
Table 77: Latin America Retail Sales of Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Direct Selling, Drug Stores and Chemists,
Supermarkets and Hypermarkets, and Others (includes
corresponding Graph/Chart) III-86
B.Market Analytics III-87
Table 78: Latin America Recent Past, Current and Future
Analysis for Electric Shavers by Geographic Region/Country -
Brazil and Rest of Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-87

Table 79: Latin America Historic Review for Electric Shavers
by Geographic Region/ Country - Brazil and Rest of Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-88

Table 80: Latin America 14-Year Perspective for Electric
Shavers by Geographic Region/ Country - Percentage Breakdown
of Dollar Sales for Brazil and Rest of Latin America Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-89

6a. BRAZIL III-90
A.Market Analysis III-90
Growth Drivers III-90
Brazilian Shaving Products Market: A Macro Perspective III-90
PandG Dominates the Brazilian Market III-91
Table 81: Leading Players in the Brazilian Shaving
Products Market (2014): Percentage Breakdown of Value
Sales for Energizer, PandG, and Others (includes
corresponding Graph/Chart) III-91
B.Market Analytics III-92
Table 82: Brazil Recent Past, Current and Future Analysis for
Electric Shavers Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-92

Table 83: Brazil Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-92

6b. REST OF LATIN AMERICA III-93
A.Market Analysis III-93
Argentina and Mexico: Key Shaving Products Markets in Latin
America III-93
Argentina III-93
Table 84: Leading Players in the Argentinean Shaving
Products Market (2014): Percentage Breakdown of Value
Sales for Energizer, PandG, and Others (includes
corresponding Graph/Chart) III-93
Mexico III-93
Table 85: Leading Players in the Mexican Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-93
Shaving Products Market: Leading Players in Other Latin
American Countries III-94
Table 86: Leading Players in the Chilean Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-94

Table 87: Leading Players in the Columbian Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-94

Table 88: Leading Players in the Peruvian Shaving Products
Market (2014): Percentage Breakdown of Value Sales for
Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-94

Table 89: Leading Players in the Venezuelan Shaving
Products Market (2014): Percentage Breakdown of Value Sales
for Energizer, PandG, and Others (includes corresponding
Graph/Chart) III-95
B.Market Analytics III-95
Table 90: Rest of Latin America Recent Past, Current and
Future Analysis for Electric Shavers Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-95

Table 91: Rest of Latin America Historic Review for Electric
Shavers Analyzed with Annual Sales Figures in US$ Million
for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-96

7. REST OF WORLD III-97
A.Market Analysis III-97
Middle East and Africa: Potential Laden Markets for Men's
Grooming Products III-97
Table 92: Men's Grooming Market in the Middle East and Africa
by Geographic Region (2014E): Percentage Breakdown of Value
Sales for Egypt, Iran, Israel, Morocco, Saudi Arabia, South
Africa, Tunisia, UAE, and Rest of Middle East and Africa
(includes corresponding Graph/Chart) III-98

Table 93: Leading Players in the UAE Men's Grooming Product
Market (2014E): Percentage Breakdown of Sales Revenue for
Procter and Gamble Gulf FZE, SuperMax Corp., and Others
(includes corresponding Graph/Chart) III-98

Table 94: Leading Players in the South African Men's
Grooming Product Market (2014E): Percentage Breakdown of
Sales Revenue for Beiersdorf Consumer Products, Procter and
Gamble, Tiger Consumer Brands Limited, Unilever South
Africa, and Others (includes corresponding Graph/Chart) III-99
Product Launch III-99
Epilady - A Leading Israeli Company III-99
B.Market Analytics III-100
Table 95: Rest of World Recent Past, Current and Future
Analysis for Electric Shavers Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-100

Table 96: Rest of World Historic Review for Electric Shavers
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-101


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 38 (including Divisions/Subsidiaries - 52)

The United States (16)
Japan (2)
Europe (16)
- France (2)
- Germany (3)
- The United Kingdom (5)
- Spain (1)
- Rest of Europe (5)
Asia-Pacific (Excluding Japan) (16)
Middle East (2)

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