Global Non-Electric Shavers Industry

  • July 2013
  • -
  • Global Industry Analysts
  • -
  • 239 pages

This report analyzes the worldwide markets for Non-Electric Shavers in US$ Million by the following Product Segments: Razor Handles, Razor Blades (Refills), and Disposable Razors.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 44 companies including many key and niche players such as BIC Group, Energizer Holdings Inc., The Personna American Safety Razor Company, Wilkinson Sword Ltd., Feintechnik Gmbh Eisfeld, HeadBlade Inc., Kai Industries Co. Ltd., The King of Shaves Company Ltd., Malhotra Shaving Products (P) Ltd., Ningbo Jiali Plastics Co. Ltd., Samah Razor Blades Industries Ltd., Super-Max, The Procter & Gamble Company, The Gillette Company, and Unilever.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Razor Handles I-3
Razor Blades (Refills) I-3
Disposable Razors I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Traditional Wet Shaving Makes a Come Back II-1
Table 1: Global Market for Shaving Products by Shaving Method
(2012): Percentage Value Share Breakdown for Wet Shaving and
Other Shaving Methods (includes corresponding Graph/Chart) II-1

Table 2: Weekly Shaving Frequencies in Select Countries -
Germany, US, Poland, Russia, China, and India (includes
corresponding Graph/Chart) II-2
Recession in Retrospect and the Road Ahead II-3
Competitive Scenario in the Global Shavers Market II-4
Men’s Razors and Blades Market: Highly Concentrated II-5
Table 3: Global Men’s Wet Shaving Market (2012): Percentage
Share Breakdown of Value Sales by Brand - Gillette (PandG),
Schick (Energizer), Bic and Others (includes corresponding
Graph/Chart) II-5
Gillette: The Undisputed Market Leader Worldwide II-5
Gillette’s Innovative Product Journey over the Years II-7
Consumer Loyalty and Advertising Sustain Leadership for
Gillette II-7
Gillette Follows Cannibalization Strategy to Remain at the Top II-8
PandG’s Venus Razors Dominate the Women’s Category II-9
Emerging Countries: Key Growth Markets for Market Leaders II-9
Large Multinationals Follow ‘Reverse Engineering’ Strategy in
Emerging Markets II-10
Expanding Global Presence: A Key Strategy for Sustaining
Business II-11
Private Labels: An Effective Penetration Strategy II-11
Increasing Dependence on Retail Stores II-11

2. MARKET TRENDS, ISSUES AND DRIVERS II-12
Increasing Beauty Consciousness among Men: A Major Opportunity
Indicator II-12
Men’s Grooming Products: A Booming Market II-12
Table 4: Global Market for Men’s Grooming Products for 2012:
Percentage Share Breakdown of Value Sales by Geographic
Region - Western Europe, North America, Latin America,
Asia-Pacific, Eastern Europe and Middle East and Africa
(includes corresponding Graph/Chart) II-13
Women’s Grooming: Increasing Demand for Female Shaving Products II-14
From ‘Indulgence’ to ‘Homedulgence’ in the Women’s Grooming
Category II-14
New Product Innovations and Launches Fuel Growth in Developed
Markets II-14
Razors Gravitating towards Premium Products II-15
Manufacturers Make Efforts to Adopt PVC-Free Products II-15
Greener Alternatives to Disposable Plastic Razors and
Cartridges Fast Gaining Ground II-16
Usage of Non-Disposable Safety Razors with Disposable Metal
Blades II-17
Laser Hair Removal Treatment II-17
Electric Shavers II-17
Usage of the Conventional Straight Razor II-17
Internet Marketing Fuels Market Competition II-18
Technology Innovations: Spearheading Growth II-18
Power Refill Blades Deliver Better Value than Power Razor
Handles II-18
Favorable Demographic Trends Strengthens Market Prospects for
Shaving Products II-19
Table 5: World Population (2012): Population and Percentage
Share Breakdown by Age Group - Below 15 Years, 15-64 Years,
Above 65 Years (includes corresponding Graph/Chart) II-19

Table 6: 15-64 Year Population as a Percentage of Total
Population in Select Countries (2012) II-20
Younger Men Prefer Wet Shaving, Older Men Inclined to Dry
Shaving Methods II-20
India and China: Countries with the Largest Young Population
Offer Significant Opportunities II-20
Table 7: Ten Most Populated Countries Worldwide: 2012
(includes corresponding Graph/Chart) II-21

Table 8: Global Young Population (Below 30 years) for 2012:
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-22

Table 9: Below 30 Years Population as a Percentage of Total
Population for Key Regions: 2012 (includes corresponding
Graph/Chart) II-22
Key Issues Confronting the Shavers Market II-22
Environmental Considerations/Threats II-22
Packaging Waste Regulations II-22

3. NON-ELECTRIC SHAVERS: AN OVERVIEW OF THE TECHNIQUES AND PRODUCTS II-23
Wet Shaving II-23
Razors/Shavers: Definition II-23
Razors Classification II-23
Electric and Non-Electric Shavers II-23
Non-Electric Shavers II-24
Razor Handles II-24
Straight Razors II-24
Disposable Blade Straight Razors II-25
Razor Blades (Refills) II-25
Single Edge and Double Edge Razor Blades II-25
Disposable Razors II-26
Electric Razors/Dry Shaving II-26
Disposal and Non-Disposable Razors II-27
Disposable Razors II-27
Non-Disposable Razors II-27
Razors for Men and Women II-27
History of the Modern Day Safety Razor II-27
Shaving Products Definition and Classification II-28
Pre-Shave Products II-28
Shaving Lotions II-28
Shaving Creams II-28
Post-Shave Products II-28
Shaving Accessories and Others II-28
Shaving Techniques II-29
Wet Shaving II-29
Dry Shaving II-29
Side Effects of Shaving II-29
Cuts II-29
Razor Burn II-30
Razor Bumps II-30
Laser Hair Removal Treatment II-30

4. PRODUCT INNOVATIONS AND INTRODUCTIONS II-31
Gillette Launches Sensitive Skin Portfolio of Shaving Products II-31
Schick to Expand Schick Hydro Range of Razors II-31
Remington Introduces AQ7Wet Tech Rotary Shaver II-31
Shick Introduces the New Schick Hydro Power Selectâ„¢, A Custom
Powered Wet Shave Razor II-31
BIC® to Launch BIC®ecolutions™ Razor II-32
Schick® Rolls Out Schick Xtreme3® Eco™ Eco-Friendly Razor II-32
Schick Unveils Schick Quattro for Women TrimStyle Razor and
Bikini Trimmer II-32
Super-Max Launches Syrine, the First Four-Blade Disposable
Razor for Women II-33
Schick Launches Xtreme3 Eco Razors Manufactured with
NextLife's Recycled Plastic Resin II-33
Somersets Introduces New Shaving Products in the US II-33
Dreadnought Shaving Launches Shaving Products Range II-33
Procter and Gamble Introduces Gillette Fusion ProGlide Styler II-34
CIC Holdings Launches SuperMax Razor Blades in Sri Lanka II-34
Paramount to Introduce Clean Edge Non Disposable Razor II-34
Schick Introduces New Schick Hydro Silk Razor II-34
BIC to Roll out New BIC Soleil Savvy Razor for Women II-35
Schick Introduces Xtreme3 FitStyle Refresh Razor II-35
SCHICK® QUATTRO Unveils a New Scented Razor Handle II-35
Schick Rolls out Quattro for Women and Quattro for Women
Trimstyle II-35
Zaffiro Introduced a Gold Handle Razor, Zaffiro Gold II-36
Schick Launches Xtreme3 Refresh Scented Razors for Men II-36
Schick Launches Second Generation Hydro Blast Razors II-36
Super-Max Introduces New Products in the Indian Market II-36
Schick Quattro for Women Launches Scented Disposable Razor Handle II-37
The King of Shaves Unveils Azor 5 System Razor II-37
Zafirro Releases Zafirro Iridium Razor with Sapphire Blades II-37
Schick Quattro for Women Expands Schick Quattro for Women
Range of Razors II-37
Zafirro Introduces Zafirro Titanium Sapphire Blade Razor II-37
Gillette Launches Gillette Guard for Indian Market II-38
Venus Expands Product Portfolio II-38
BIC Adds BIC Comfort 4 Male Shaver to Disposable Razor Product
Range II-38
BIC Introduces BIC Hybrid Advance and Flex4 Disposable Male
Shavers II-39
PandG Introduces Gillette Fusion ProGlideâ„¢ and Gillette Fusion
ProSeriesâ„¢ II-39
Schick-Wilkinson Sword Unveils Schick Hydro Razor Line II-39
Gillette Unveils Gillette Mach 3 Turbo Sensitive Range II-40
Bluebeards Revenge Rolls Out Shaving Products Range II-40
L.P.I. Consumer Products Launches Titian and Diva Razors II-40

5. RECENT INDUSTRY ACTIVITY II-41
AXE Enters into Partnership with Energizer to Launch AXE Razor
in the US II-41
Laser Shaving Commences Construction of Razor Blades Facility
in India II-41
RazorsDirect.Com Inks Partnership Agreement with PACE Shave II-41
Super-Max Personal Care Introduces New Distribution Strategy II-41
Energizer Acquires ASR II-41
King of Shaves Collaborates with Spectrum Brands II-42

6. FOCUS ON SELECT GLOBAL PLAYERS II-43
BIC Group (France) II-43
Energizer Holdings Inc. (US) II-43
The Personna American Safety Razor Company (US) II-43
Wilkinson Sword Ltd. (UK) II-44
Feintechnik Gmbh Eisfeld (Germany) II-44
HeadBlade Inc. (US) II-45
Kai Industries Co. Ltd. (Japan) II-45
The King of Shaves Company Ltd. (UK) II-45
Malhotra Shaving Products (P) Ltd. (India) II-46
Ningbo Jiali Plastics Co. Ltd. (China) II-46
Samah Razor Blades Industries Ltd. (SRBIL) (Bangladesh) II-46
Super-Max (UAE) II-47
The Procter and Gamble Company (US) II-47
The Gillette Company (US) II-48
Unilever (UK) II-48

7. GLOBAL MARKET PERSPECTIVE II-49
Table 10: World Recent Past, Current and Future Analysis for
Non-Electric Shavers by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-49

Table 11: World Historic Review for Non-Electric Shavers by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-50

Table 12: World 15-Year Perspective for Non-Electric Shavers
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) II-51

Table 13: World Recent Past, Current and Future Analysis for
Razor Handles by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-52

Table 14: World Historic Review for Razor Handles by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-53

Table 15: World 15-Year Perspective for Razor Handles by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) II-54

Table 16: World Recent Past, Current and Future Analysis for
Razor Blades (Refills) by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-55

Table 17: World Historic Review for Razor Blades (Refills) by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-56

Table 18: World 15-Year Perspective for Razor Blades (Refills)
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) II-57

Table 19: World Recent Past, Current and Future Analysis for
Disposable Razors by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-58

Table 20: World Historic Review for Disposable Razors by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-59

Table 21: World 15-Year Perspective for Disposable Razors by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) II-60


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Table 22: US Market of Razor Systems (2012): Percentage
Share Breakdown of Value Sales by Company - Procter and
Gamble, Energizer Holdings and Private Label (includes
corresponding Graph/Chart) III-1

Table 23: US Market for Razor Blades (2012): Percentage
Share Breakdown of Value Sales by Company - Procter and
Gamble, Energizer Holdings and Private Label (includes
corresponding Graph/Chart) III-2

Table 24: Leading Razor Cartridge Brands in the US (2010):
Percentage Share Breakdown of Value Sales by Brands
(includes corresponding Graph/Chart) III-2
US Shaving Products Market Sees Significant Expansion III-2
US Men’s Shaving Statistics III-3
US Women’s Shaving Statistics III-3
Technology Innovations Emerges as a Major Growth Driver III-3
Toiletries Gain Dominance over Shaving Products in the US III-4
Men’s Grooming Industry in the US Moves beyond Shaving Products III-4
Table 25: Leading Players in the US Men's Grooming Products
Market (2012): Percentage Share Breakdown of Value Sales
for Procter and Gamble Co, Unilever Home and Personal Care USA,
Schick-Wilkinson Sword, Colgate-Palmolive and Others
(includes corresponding Graph/Chart) III-5

Table 26: Men’s Shavers Market in the US (2012): Percentage
Breakdown by Distribution Channel - Mass Merchants, Food
Stores, Drugstores, Discount Stores and Club, Convenience,
Military and Others (includes corresponding Graph/Chart) III-5
Rising Demand for Women’s Shaving Products III-6
Old Style Wet Shaving Back in Vogue in the US III-6
Non-Disposable Razors Brave Competition from Substitute
Products III-6
Table 27: US Market for Non-Disposable Razors and Refill
Cartridges (2012): Percentage Breakdown of Value and Volume
Share by Type - High Priced (Premium), Mid-Priced and
Low-Priced (Value Products) (includes corresponding
Graph/Chart) III-7
PandG and Energizer Lock Horns to Promote their Respective
Non-Disposable Razors and Blades in the US III-7
Start-up Ventures Brave Major Razor Brands in the US III-8
Disposable Razors More Resilient to Economic Hardships III-9
Table 28: US Disposable Razor Market Share (2011):
Percentage Share Breakdown of Value Sales by Brand -
Gillette, Bic, Schick, Private Label and Others (includes
corresponding Graph/Chart) III-9

Table 29: US Disposable Razor Market Share (2011):
Percentage Share Breakdown of Volume Sales by Brand -
Gillette, Bic, Private Label, Schick and Others (includes
corresponding Graph/Chart) III-9

Table 30: US Market for Disposable Razors with 3 and 4
Blades (2012): Percentage Share Breakdown of Value Sales by
Brand - Gillette, Bic, Schick, Private Labels and Others
(includes corresponding Graph/Chart) III-10

Table 31: US Market for Disposable Razors with 3 and 4
Blades (2012): Percentage Share Breakdown of Volume Sales
by Brand - Bic, Gillette, Schick, Private Labels and Others
(includes corresponding Graph/Chart) III-10

Table 32: Leading Disposable Razor Brands in the US (2011):
Percentage Share Breakdown by Brand based on Value Sales in
Supermarkets (includes corresponding Graph/Chart) III-10

Table 33: Leading Disposable Razor Brands in the US (2010):
Percentage Share Breakdown by Brand based on Value Sales in
Drug Stores (includes corresponding Graph/Chart) III-11
Portland City Bans Disposable Razors III-11
Imports and Exports Data III-12
Table 34: US Exports for Razors and Razor Blades (2011 and
2012) - Percentage Share Breakdown of Value Exports by
Destination Country (includes corresponding Graph/Chart) III-12

Table 35: US Imports of Razors and Razors Blades (2011 and
2012) - Percentage Share Breakdown of Value Imports by
Country of Origin (includes corresponding Graph/Chart) III-13

Table 36: US Exports of Safety Razor Blades (Including
Razor Blade Blanks in Strips) (2011 and 2012) - Percentage
Share Breakdown of Value Exports by Destination Country
(includes corresponding Graph/Chart) III-14

Table 37: US Imports of Safety Razor Blades (Including
Razor Blade Blanks in Strips) (2011 and 2012) - Percentage
Share Breakdown of Value Imports by Country of Origin
(includes corresponding Graph/Chart) III-15

Table 38: US Exports of Parts of Non-Electric Razors (2011
and 2012) - Percentage Share Breakdown of Value Exports by
Destination Country (includes corresponding Graph/Chart) III-16

Table 39: US Imports of Parts of Non-Electric Razors (2011
and 2012) - Percentage Share Breakdown of Value Exports by
Country of Origin (includes corresponding Graph/Chart) III-17
Product Launches III-17
Strategic Corporate Developments III-25
Select Players III-26
B.Market Analytics III-29
Table 40: The US Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-29

Table 41: The US Historic Review for Non-Electric Shavers by
Product Segments - Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-30

Table 42: The US 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-31

2. CANADA III-32
A.Market Analysis III-32
Canadian Market for Men’s Grooming Products: A Snapshot III-32
Imports and Exports of Non-Electric Shavers III-32
Table 43: Canadian Exports for Razors and Razor Blades (2011
and 2012) - Percentage Share Breakdown of Value Exports by
Destination Country (includes corresponding Graph/Chart) III-32

Table 44: Canadian Imports of Razors and Razor Blades (2011
and 2012) - Percentage Share Breakdown of Value Imports by
Country of Origin (includes corresponding Graph/Chart) III-33

Table 45: Canadian Exports of Razors (Including Safety
Razors and Open Blade Type) (2011 and 2012) - Percentage
Share Breakdown of Value Exports by Destination Country
(includes corresponding Graph/Chart) III-34

Table 46: Canadian Exports of Safety Razor Blades
(Including Razor Blade Blanks in Strips) (2011 and 2012) -
Percentage Share Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-35

Table 47: Canadian Imports of Safety Razor Blades
(Including Razor Blade Blanks in Strips) (2011 and 2012) -
Percentage Share Breakdown of Value Imports by Country of
Origin (includes corresponding Graph/Chart) III-36

Table 48: Canadian Imports of Parts of Non-Electric Razors
(2011 and 2012) - Percentage Share Breakdown of Value
Imports by Country of Origin (includes corresponding
Graph/Chart) III-37
B.Market Analytics III-38
Table 49: Canadian Recent Past, Current and Future Analysis
for Non-Electric Shavers by Product Segments - Razor
Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-38

Table 50: Canadian Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-39

Table 51: Canadian 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-40

3. JAPAN III-41
A.Market Analysis III-41
Hair Removal Products: Largest Segment in the Japanese
Personal Care Appliances Market III-41
Kai Industries Co. Ltd. - A Key Player III-41
B.Market Analytics III-42
Table 52: Japanese Recent Past, Current and Future Analysis
for Non-Electric Shavers by Product Segments - Razor
Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-42

Table 53: Japanese Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-43

Table 54: Japanese 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-44

4. EUROPE III-45
A.Market Analysis III-45
European Men's Grooming Market Prospers III-45
Men’s Grooming Fuelled by Skin Care III-45
Key European Razor Statistics III-46
Table 55: European Disposable Razor Market Share (2012):
Percentage Share Breakdown of Value Sales by Brand -
Gillette, Schick, Bic, Private Label and Others (includes
corresponding Graph/Chart) III-46

Table 56: European Disposable Razor Market Share (2012):
Percentage Share Breakdown of Volume Sales by Brand -
Gillette, Private Labels, Bic, Schick and Others (includes
corresponding Graph/Chart) III-46

Table 57: European Market for Disposable Razors with 3 and
4 Blades (2012): Percentage Share Breakdown of Value Sales
by Brand - Gillette, Schick, Bic, Private Labels and Others
(includes corresponding Graph/Chart) III-47

Table 58: European Market for Disposable Razors with 3 and
4 Blades (2012): Percentage Share Breakdown of Volume Sales
by Brand - Gillette, Bic, Schick, Private Labels and Others
(includes corresponding Graph/Chart) III-47
B.Market Analytics III-48
Table 59: European Recent Past, Current and Future Analysis
for Non-Electric Shavers by Geographic Region/Country -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-48

Table 60: European Historic Review for Non-Electric Shavers
by Geographic Region/Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-49

Table 61: European 15-Year Perspective for Non-Electric
Shavers by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-50

Table 62: European Recent Past, Current and Future Analysis
for Non-Electric Shavers by Product Segments - Razor
Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-51

Table 63: European Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-52

Table 64: European 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-53

4a. FRANCE III-54
A.Market Analysis III-54
France: A Key Market for Shaving Products in Europe III-54
Product Launches III-54
BIC Group - A Key Player III-55
B.Market Analytics III-56
Table 65: French Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-56

Table 66: French Historic Review for Non-Electric Shavers by
Product Segments - Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-57

Table 67: French 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-58

4b. GERMANY III-59
A.Market Analysis III-59
German Market for Men’s Toiletries - A Snapshot III-59
Sales of Feminine Hygiene Products to Grow at a Slower Rate
in Germany III-59
Feintechnik Gmbh Eisfeld - A Key Player III-59
B.Market Analytics III-60
Table 68: German Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-60

Table 69: German Historic Review for Non-Electric Shavers by
Product Segments - Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-61

Table 70: German 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-62

4c. ITALY III-63
A.Market Analysis III-63
Increased Focus on Personal Grooming among Italian Men Spurs
Demand III-63
B.Market Analytics III-64
Table 71: Italian Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-64

Table 72: Italian Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-65

Table 73: Italian 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-66

4d. THE UNITED KINGDOM III-67
A.Market Analysis III-67
Demand for Men’s Shaving Products Witnesses Steady Growth III-67
Addressing Irritation Problem III-67
Competitive Pricing Scenario Limits Profitability III-67
Low-Cost Products High in Demand during Recession III-68
UK Razors and Blades Market Composition III-68
Table 74: The UK Market for Razors and Blades (2012):
Percentage Share Breakdown of Value Sales by Category -
Blades, Men’s Disposable Razors, Men’s System Razors,
Women’s Disposable Razors, Women’s System Razors (includes
corresponding Graph/Chart) III-68

Table 75: UK Market for Razors and Blades (2012):
Percentage Share Breakdown of Value Sales by Company -
Procter and Gamble (Gillette), Wilkinson Sword, King of
Shaves and Others (includes corresponding Graph/Chart) III-69

Table 76: Leading Razor Blade Brands in the UK (2009):
Percentage Share Breakdown of Value Sales by Brand
(includes corresponding Graph/Chart) III-69
Product Launches III-69
Key Players III-70
B.Market Analytics III-72
Table 77: UK Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-72

Table 78: UK Historic Review for Non-Electric Shavers by
Product Segments - Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-73

Table 79: UK 15-Year Perspective for Non-Electric Shavers by
Product Segments - Percentage Breakdown of Dollar Sales for
Razor Handles, Razor Blades (Refills) and Disposable Razors
Markets for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-74

4e. SPAIN III-75
A.Market Analysis III-75
Spanish Market for Shaving Products - An Overview III-75
Personal Grooming Growing among Spanish Males III-75
B.Market Analytics III-76
Table 80: Spanish Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-76

Table 81: Spanish Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-77

Table 82: Spanish 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-78

4f. RUSSIA III-79
A.Market Analysis III-79
Market for Men’s Grooming Products Booming in Russia III-79
B.Market Analytics III-80
Table 83: Russian Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-80

Table 84: Russian Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-81

Table 85: Russian 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-82

4g. REST OF EUROPE III-83
A.Market Analysis III-83
Select Regional Markets III-83
Sweden Mulls over Ban of Shaving Product Sales to Minors III-83
Uruguay Market for Men’s Razors and Blades III-83
B.Market Analytics III-84
Table 86: Rest of Europe Recent Past, Current and Future
Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-84

Table 87: Rest of Europe Historic Review for Non-Electric
Shavers by Product Segments - Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-85

Table 88: Rest of Europe 15-Year Perspective for
Non-Electric Shavers by Product Segments - Percentage
Breakdown of Dollar Sales for Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-86

5. ASIA-PACIFIC III-87
A.Market Analysis III-87
Asia-Pacific: Fastest Growing Shavers Market Worldwide III-87
B.Market Analytics III-88
Table 89: Asia-Pacific Recent Past, Current and Future
Analysis for Non-Electric Shavers by Geographic
Region/Country - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-88

Table 90: Asia-Pacific Historic Review for Non-Electric
Shavers by Geographic Region/Country - China, India and Rest
of Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-89

Table 91: Asia-Pacific 15-Year Perspective for Non-Electric
Shavers by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for China, India and Rest of Asia-Pacific
Markets for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-90

Table 92: Asia-Pacific Recent Past, Current and Future
Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-91

Table 93: Asia-Pacific Historic Review for Non-Electric
Shavers by Product Segments - Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-92

Table 94: Asia-Pacific 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-93

5a. CHINA III-94
A.Market Analysis III-94
China: One of the Largest Countries with Young Population III-94
Table 95: Ten Most Populated Countries Worldwide (2012) (
includes corresponding Graph/Chart) III-95
Table 96: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-95
Key Players III-95
B.Market Analytics III-97
Table 97: Chinese Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-97

Table 98: Chinese Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-98

Table 99: Chinese 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-99

5b. INDIA III-100
A.Market Analysis III-100
The FMCG Sector in India Eyes the Rural Market III-100
A Large Indian Consumer Base Seeks Affordable Products III-101
Table 100: Indian Market for Razors and Blades (2012):
Percentage Share Breakdown of Value Sales by Companies -
Procter and Gamble (Gillette Vector and Gillette Mach 3),
Malhotra Shaving Products (Topaz and Laser), Super-Max
(Super Max), Energizer Holdings (Schick-Wilkinson Sword)
and Others (includes corresponding Graph/Chart) III-101
Changing Consumer and Retail Trends in the Indian Shaving
Products Market III-102
Small Brands Challenge Big Players in the Market III-102
Face Care Products Drive Growth in the Male Grooming Market
in India III-102
Cheap Chinese Imports: A Threat to the Indian Manufacturing
Sector III-103
Pharma Companies Foray into Men’s Grooming in India III-103
India: Country with the Largest Young Population in the World III-103
Table 101: Ten Most Populated Countries Worldwide (2012)
(includes corresponding Graph/Chart) III-104

Table 102: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-104
Product Launches III-105
Strategic Corporate Developments III-105
Malhotra Shaving Products (P) Ltd. - A Key Player III-106
B.Market Analytics III-107
Table 103: Indian Recent Past, Current and Future Analysis for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-107

Table 104: Indian Historic Review for Non-Electric Shavers
by Product Segments - Razor Handles, Razor Blades (Refills)
and Disposable Razors Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-108

Table 105: Indian 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-109

5c. REST OF ASIA-PACIFIC III-110
A.Market Analysis III-110
Select Regional Markets III-110
Australia: A Market Snapshot III-110
Indonesia: A Key Market for Grooming Products III-110
Korean Market for Male Grooming Products: A Snapshot III-111
Philippines: Men’s Grooming Market Growing III-111
Singapore: Singaporeans Prefer Imported Products to Local Ones III-111
Vietnam: Men’s Grooming Products Witness Growth III-111
Product Launch III-112
B.Market Analytics III-112
Table 106: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable
Razors Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-112

Table 107: Rest of Asia-Pacific Historic Review for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-113

Table 108: Rest of Asia-Pacific 15-Year Perspective for
Non-Electric Shavers by Product Segments - Percentage
Breakdown of Dollar Sales for Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-114

6. LATIN AMERICA III-115
A.Market Analysis III-115
Leading Male Cosmetic Markets in Latin America III-115
Male Cosmetics Retailing in Latin America III-115
B.Market Analytics III-116
Table 109: Latin America Recent Past, Current and Future
Analysis for Non-Electric Shavers by Geographic
Region/Country - Brazil and Rest of Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-116

Table 110: Latin America Historic Review for Non-Electric
Shavers by Geographic Region/ Country - Brazil and Rest of
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-117

Table 111: Latin America 15-Year Perspective for
Non-Electric Shavers by Geographic Region/ Country -
Percentage Breakdown of Dollar Sales for Brazil and Rest of
Latin America Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-118

Table 112: Latin America Recent Past, Current and Future
Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-119

Table 113: Latin America Historic Review for Non-Electric
Shavers by Product Segments - Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-120

Table 114: Latin America 15-Year Perspective for
Non-Electric Shavers by Product Segments - Percentage
Breakdown of Dollar Sales for Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-121

6a. BRAZIL III-122
A.Market Analysis III-122
Growth Drivers III-122
B.Market Analytics III-123
Table 115: Brazilian Recent Past, Current and Future Analysis
for Non-Electric Shavers by Product Segments - Razor
Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-123

Table 116: Brazilian Historic Review for Non-Electric
Shavers by Product Segments - Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-124

Table 117: Brazilian 15-Year Perspective for Non-Electric
Shavers by Product Segments - Percentage Breakdown of Dollar
Sales for Razor Handles, Razor Blades (Refills) and
Disposable Razors Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) III-125

6b. REST OF LATIN AMERICA III-126
A.Market Analysis III-126
Mexican Men’s Grooming Market Prospers III-126
B.Market Analytics III-127
Table 118: Rest of Latin America Recent Past, Current and
Future Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable
Razors Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-127

Table 119: Rest of Latin America Historic Review for
Non-Electric Shavers by Product Segments - Razor Handles,
Razor Blades (Refills) and Disposable Razors Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-128

Table 120: Rest of Latin America 15-Year Perspective for
Non-Electric Shavers By Product Segments - Percentage
Breakdown of Dollar Sales for Razor Handles, Razor Blades
(Refills) and Disposable Razors Markets for Years 2004, 2013 and
2018 (includes corresponding Graph/Chart) III-129

7. REST OF WORLD III-130
A.Market Analysis III-130
Men’s Razors and Blades: The Largest Category in UAE Male
Grooming Products Market III-130
Men’s Grooming Market Booming in the UAE III-130
Saudi-Arabian Market for Men’s Razors and Blades III-130
South African Market for Men’s Razors and Blades III-130
Product Launch III-131
Key Players III-131
B.Market Analytics III-132
Table 121: Rest of World Recent Past, Current and Future
Analysis for Non-Electric Shavers by Product Segments -
Razor Handles, Razor Blades (Refills) and Disposable Razors
Markets Independently Analyzed with Annual Sales Figures in

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