The Outlook for European Plastic Cards

The Outlook for European Plastic Cards

How can you exploit change in the European plastic card market?

 

 
“The European card industry is in a period of immense upheaval. A multitude
 

 
of forces exist which threaten the very future existence of many companies.”

 

 


 

 
Myriad factors are conspiring to make the card industry increasingly complex.
 

 


 

 
The introduction of the euro need not necessarily be viewed as an inevitable cost,
 

 
rather an opportunity to be exploited.

 

 
Cross-border entry by US banks poses a threat for many European issuers, and advances
 

 
in card security look set to reduce losses through fraud.

 

 


 

 
There are developments which will affect card markets on a global basis.

 

 
These include developments in new technologies such as electronic commerce, multifunction
 

 
smartcards and electronic cash.

 

 


 

 
This report looks at the effect of each of these in turn, analysing how issuers
 

 
and related card companies are responding to the changing environment with new
 

 
product development and innovations in marketing and distribution strategies.

 

 


 

 
This series of management reports offers unequalled insight into specialist areas.
 

 
An insight that you will not find in any other

 

 
report. This report enables you to benefit from:

 

 


 

 
- Primary research

 

 


 

 
- Independent, expert opinion

 

 


 

 
- Predictions and long-term strategic advice

CHAPTER 1 INTRODUCTION

CHAPTER 2 THE OUTLOOK FOR EUROPEAN CARDS

CHAPTER 3: EUROPEAN MONETARY UNION

CHAPTER 4: YEAR 2000 PROBLEM

CHAPTER 5: NEW TECHNOLOGY

CHAPTER 6: REGULATION

CHAPTER 7: CROSS–BORDER OPERATIONS

CHAPTER 8: CARD SUBSTITUTES

CHAPTER 9: MARKET DYNAMICS

CHAPTER 10: BUYER POWER

CHAPTER 11: SUPPLIER POWER

CHAPTER 12: SECURITY & FRAUD

CHAPTER 13: PRODUCT STRATEGIES

CHAPTER 14: DISTRIBUTION CHANNELS

CHAPTER 15: MARKETING STRATEGIES