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Vitamins, Minerals & Supplements Market Update 2013

  • July 2013
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Assessment Update analyses the UK market for vitamins, minerals and supplements (VMS). Some VMS products have been affected by the global economic downturn of 2008; however, the overall market has been sustained by certain consumer groups, especially women and older people, who often feel that vitamins and supplements are essential to their well-being. As a result, the overall VMS market fared relatively well during the recession, with total value sales growing by 3.9% in the year ending April 2013, after a 2% rise was witnessed in the previous 12 months. While demand for some VMS products remains strong, value sales of other products have been falling.

Table Of Contents

Vitamins, Minerals and Supplements Market Update 2013
Foreword
Executive Summary
Introduction
BACKGROUND
DEFINITION
Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Factors Driving or Affecting the Market
THE TOTAL MARKET SIZE
DISTRIBUTION
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
MARKET FORECASTS
Market Analysis
HISTORICAL BACKGROUND
VITAMINS, MINERALS AND SUPPLEMENTS IN THE DIET
Recommended Daily Allowances
Average Nutrient Intake
Sources and Benefits of Vitamins, Minerals and Supplements
MARKET SEGMENTATION
Multivitamins
Single Vitamins
Fish Oils
Glucosamine
Minerals
Plant Oils
CoEnzyme Q
Garlic
Antioxidants
St John's Wort
Ginkgo
Ginseng
MANUFACTURERS' SALES
Advertising and Promotion
MAIN MEDIA ADVERTSING
The Consumer
CONSUMER DYNAMICS
Penetration of All Products
Penetration of Specific Products
Reason for Consumption
PEST Analysis
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
The Future
FUTURE TRENDS
MARKET FORECASTS
MARKET GROWTH
Further Sources
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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