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Analysis of the European Secure Digital Memory Cards Market

  • August 2013
  • 34 pages
  • Frost & Sullivan
Report ID: 1622653

Summary

Table of Contents

Characterized by Cost-conscious Consumers and Slow Growth

This research provides an analysis of the European SD memory cards market, covering the SD standard and micro SD segments. As European consumers respond to the growing technology, mobile device sales transform the SD memory cards market. Cost-conscious consumers in Europe are influencing micro SD card growth rates. Further, alternative forms of data storage for mobile devices are on the rise, and memory cards are moving toward state-of-the-art digital equipment use. A discussion is provided for such key drivers and restraints, identified by Frost & Sullivan through its unique market research methodology. A revenue forecast from 2009 to 2019 is provided for the market.

Executive Summary

- The European SD memory cards market has reached maturity, a result of the shrinking digital camera market and of the smartphone segment gradually slowing down.
- The region covers all of Western Europe, which includes countries such as Germany, the United Kingdom(UK), Switzerland, Italy, Spain, Greece, and France.
- European consumers are now being extremely cost conscious and prefer low-cost smartphones or feature phones over fancy, high-priced devices, thereby driving the micro SD segment.
- The SD standard segment will be driven by demand for top-end, state-of-the-art imaging equipment.

CEO’s Perspective

- Feature and smartphone sales will drive global SD card growth.
- The North American and European markets are mature and will witness dull growth.
- Asia-Pacific and the emerging regions provide great scope for growth, especially in the micro SD segment.
- The SD standard segment growth will be fueled by a demand for state-of-the-art DSLR equipment.
- Most SD card vendors are trying to innovate existing product lines to revive customer interest.

Definitions
- Secure digital (SD) is a non-volatile format for storage, typically used in a number of portable devices such as mobile phones, digital cameras, and tablet computers.
- For the scope of this study, the SD memory cards market is segmented into the following categories:
oSD standard for digital cameras:
- SD: Up to xx gigabyte (GB)
- SDHC: xxto xx GB
- SDXC:xxGB to xx terabyte (TB)
oMicro SD for feature and smartphones:
- Micro SD: Up to xx GB
- Micro SDHC: xxto xx GB

Key Questions This Study Will Answer

- What is the current market scenario? Is the market growing? How long will it continue to grow and at what rate?
- In what stage is this market? Will these products continue to be in demand, or will they be replaced by other lower-end products?
- How will the structure of the market change over time? Is the market ripe for acquisitions?
- Are the products/services offered today meeting customer needs, or is additional development needed?

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