Indian Diagnostic Opportunities 2018

  • February 2014
  • -
  • Gyan Research and Analytics Pvt. Ltd.
  • -
  • 46 pages

Water is the most essential element in our life. In its natural course, water flows and reaches society in a contaminated state. Hence, treated bottled water and water purifiers are the two important ways to maintain health and hygiene. This is especially true, in a world where almost 900 million people do not have access to clean drinking water. India has come a long way since the days when buying bottled water was considered a luxury expenditure. The overall bottled water industry in India is expected to reach USD 2,980 million by 2018. The global bottled water market has seen an overwhelming increase of 40-45 percent in the last five years. The domestic market is segmented into three kinds of players, namely the national brands with a presence all over India, local brands manufactured by registered plants and unorganised local brands.

The entry of new competitors at regular intervals has expanded the horizon of bottled water to include packaged drinking water, bottled mineral water, natural spring water and fortified water. The general trend for brand preference indicates that Bisleri is the clear market leader, followed by Kinley and Aquafina. An overall analysis of market attractiveness shows that the bargaining power of suppliers has remained low due to an increase in the cost of raw materials like caps, plastic, labels and cartons. With the environmental compatibility of plastic bottles being a serious issue, the cost of production is expected to rise. On the other hand, profit margins have been relatively high till now, attracting many local players into the business. Simultaneously, the bargaining power of the buyers has remained moderate. The number of branded water suppliers is much lower than local suppliers and the trend shows that the hygiene conscious upper-middle class and upper-class, who happen to be the largest consumers of bottled water, prefer branded bottled water to local ones. The inconsistent and poor quality of water supplied by civic authorities has given the water purifier market a huge opportunity for constant growth. It is expected to reach USD 2,134 million by 2018. The water purifier segment in India is growing at a compounded annual growth rate (CAGR) of about 26 percent, largely driven by rising sales of low-cost variants generated by extreme shortage of drinking-water and diminishing water table. This has created a huge gap in the demand-supply of clean water, endangering normal life.

More than 85 percent of India’s freshwater resources are used for irrigation, 10 percent for industries and the rest is used for drinking. Severe shortages, salinity of water, lowering groundwater levels and low market-penetration have led to an increase in demand for water treatment products across the country. Thus, with all its latent potential, India is one of the most attractive sites for fresh investments, both in the bottled water and in the water purifier sectors.


Global and Indian Perspectives of the Packaged Water Industry
Market Size and Dynamics
Investment Trends of the Industry
Outlook of the Industry


Global Water Reserve Scenario
Indian Bottled Water Industry
Market Size & Market Segmentation
Price Analysis
Indian Water Purifier Industry
Market Size & Market Segmentation
SWOT Analysis
Comparative Cost Analysis
Major Investments - India


Comprehensive Outlook of the Industry
Segment-wise Analysis and Trends
Current Status and Prospects


Companies in the Bottled water & Water Purifier Sector
Educational Institutes and Agriculture & Research Centers
Business Research, KPO & Consulting Companies
Government and Policy makers
Commercial and Investment Banks

Table Of Contents

1. Global Overview Global Water Reserves

2. The Indian Scenario
2.1 Indian Bottled Water Industry
2.1.1 Market Size
2.1.2 Market Segmentation
2.1.3.Price Analysis
2.1.4 Growth Drivers
2.1.5 Key Players
2.2 Indian Water Purifier Industry
2.2.1 Market Size
2.2.2 Market Segmentation
a. RO Purifiers
b. UV Purifier
c. Offline Purifier
2.2.3 Growth Drivers

3. Issues and Challenges
3.1. Bottled Water Industry
3.2. Water Purifier Industry

4. Investments

5. SWOT Analysis
5.1 Indian Bottled Water Industry
5.2 Indian Water Purifier Industry
6. Company Profiles
7. Outlook

List of Charts

Chart 1 - Global Water Industry, 2012
Chart 2 - Global Water Reserves
Chart 3 - Fresh Water Reserves - Segments
Chart 4 - Global Population Vs Freshwater Reserves
Chart 5 - Annual Freshwater Withdrawals, 2011
Chart 6 - Usage of Freshwater Withdrawn, 2011
Chart 7 - Expected Increase in Global Water Demand, 2030
Chart 8 - Access to Improved Water Sources, 2010
Chart 9 - Global Demand for Water Treatment Product (2009-2013)
Chart 10 - Outlook-Global Demand for Water Treatment
Chart 11 - Indian Bottled Water Industry Market Size (2009-2013)
Chart 12 - Market Size Outlook - Indian Bottled Water Industry (2014-2018)
Chart 13 - Market Segmentation, 2012
Chart 14 - Consumption Pattern of Bottled Water in India, 2011
Chart 15 - Bottled Water Demand (FY2009-FY2013)
Chart 16 - Bottled Water Demand - Outlook (FY2014-FY2018)
Chart 17 - Monthly Per Capita Consumption Expenditure of Beverage Vs Bottled Water (2009-2013)
Chart 18 - Monthly Per Capita Consumption Expenditure of Beverage Vs Bottled Water Outlook (2014-2018)
Chart 19 - Foreign Tourist Arrivals in India (2009-2013)
Chart 20 - Outlook - Foreign Tourist Arrivals in India (2014-2018)
Chart 21 - Market Share of Top Players in Packaged Drinking Water, 2012
Chart 22 - Market Share of Major Players, 2012
Chart 23 - Water Purifier Industry, Market Size (2009-2013)
Chart 24 - Outlook - Water Purifier Industry Market Size (2014-2018)
Chart 25 - Market Segmentation (value-wise), FY2013
Chart 26 - Market Segmentation (quantity-wise), FY2013
Chart 27 - RO Purifier Performance of Top Four Brands, 2012
Chart 28 - Market Share of RO Purifiers (2011-2015)
Chart 29 - UV Purifier Performance of Top Brands, 2012
Chart 30 - Market Size of UV Purifiers (2011-2015)
Chart 31 - Offline Water Purifier Performance of Top Brands, 2012
Chart 32 - Market Size of Offline Purifiers (2011-2015)
Chart 33 - Schools with Drinking Water Facilities (FY2008-FY2012)
Chart 34 - Percentage of Water Borne Diseases 2013

List of Tables

Table 1 - Drinking Water Sources across the Globe - Urban and Rural Scenario (in percentage)
Table 2 - Drinking Water Sources across the Globe - Urban and Rural Scenario (in millions)
Table 3 - Comparative Analysis: Packaged Drinking Water Vs Natural Mineral Water
Table 4 - Cost Analysis of Packaged Drinking Water
Table 5 - Standard Specifications for Drinking Water
Table 6 - Comparative Analysis of Various Products Available in the Market, 2013

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