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The Key to Sustain the Shale Boom is through Optimized Production

The United States is at the cusp of an energy revolution triggered first by the shale gas boom and now intensified by the tight oil boom Increased production of tight oil in the US attracts more investments In turn, as operators position themselves regarding focus, geography, land acquisitions, first oil, and compliance to regulations, they progress toward increased optimization Then, tremendous opportunities are created for automation vendors to offer the appropriate solutions needed to overcome tight oil production challenges In this research, forecasts run through 2019 Included are key strategies concerning market direction, and what you, as a solution provider, need to do to leverage market potential

Executive Summary

Business Insight: The tight oil boom from the United States promises to create lucrative opportunities for automation vendors as the era of cheap oil ends
Growth Insights: Operators face enormous challenges to manage rapidly growing tight oil wells in geographically distributed assets and seek integrated automation solutions to optimize production
Profit Insights: The “go-to-market” tactics necessary to seize a $X million opportunity in the short term is to have a regional focus, a tiered-strategy, and a tailored automation solution

What are Mega Trends and Micro Booms?

Mega Trends
Mega Trends are global, sustained, and macroeconomic forces of development that impact business, economy, society, cultures, and personal lives, thereby defining our future world and its increasing pace of change Time frames for Mega Trends are X to X years

Micro Booms
Contributing to these Mega Trends are many smaller but compelling trends that are defined in time frames of one year and can offer immediate opportunities for companies that know how to identify and capitalize on them These are Micro Booms, and the Frost & Sullivan IPC team is showcasing a series of Micro Boom opportunities in 2012

Micro Booms—What Will We Be Looking into?

1 Business Insight: What is it?
This segment details the following:
• What is the market/business about?
• Why invest in the business?
• Which issues and challenges should I be aware of?
• What is the current market state, and where is it headed?
• What are the critical attributes of success within the market?

2 Growth Insight: Why should I care?
This segment details the following:
• What is the market potential and its growth trajectory?
• How is the competitive landscape situated?
• What are the pockets of growth opportunities?
• What are the near-adjacent areas of opportunity that solution providers can leverage?

3 Profit Insight: What should I do about it?
This segment details the following:
• What are my near-adjacent market opportunities?
• How should I package my products to achieve improved margins?
• What should the go-to market and service strategy be?

Scope of the Study

Automation in Tight Oil Market: Market Segmentation, US, 2013
Product Segmentation: SCADA, PLC, RTU, VFD

End-user Segmentation: Upstream

Geographical Segmentation: United States

Product Definitions

• A supervisory control and data acquisition system (SCADA) refers to an industrial computer system that monitors and controls a process of geographically distributed plant assets SCADA is a software suite placed on top of several hardware-like programmable logic controllers (PLCs) or other commercial hardware modules, main terminal or telemetry unit (MTU), remote telemetry units (RTUs), field instrumentation, and communication and networking equipment
• A PLC is a microprocessor-based controller for sequential control in discrete-process industries It scans all input/output (I/O) from sensors and actuators and uses a programmable memory for the internal storage of user instruction The program in it can be changed through a programming device such as a panel, host computer, or a hand-held terminal connected to the controller either directly or remotely through a network
• An RTU is a microprocessor-based unit that operates as a stand-alone data acquisition and control unit connecting the process equipment installed at remote locations to the central station It has a communication channel that connects with the central station and also with other RTUs which may not be accessible from the central station
• Variable frequency drives (VFDs) are alternating current (AC) drives and are usually referred to as a union between the electric motor and the speed control unit, which enables motor speed control by varying the power-supply frequency

Table Of Contents

Automation Opportunities in the United States for the Upstream Tight Oil Market
Contents

Executive Summary
Mega Trends to Micro Booms—Definitions and Tie-ins
Introduction—Scope and Segmentation
First Base—Business Insights
• Business Insight 1
Second Base—Growth Insights
• Growth Insight 1
Third Base—Profit Insights
• Profit Insight 1
Top Recommendations
Company Profiles
Appendix

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