Infusion of Mobile and Cloud Collaboration Technologies Offers Opportunities for Market Penetration

The video conferencing market in India is showing signs of high growth due to the adoption of technologically advanced systems by large enterprises. This study covers the state of the video conferencing market in India, examining the ecosystem, growth drivers and restraints, and identifying the market, verticals, and subsegment trends. The study also covers market revenue potential, and the competitor and channel landscapes along with the profiles of key channels in this market. The base year for the research is 2011 and the forecasts run through to 2018.

Executive Summary

• The video conferencing market witnessed a significant growth as there were few large scale deals that were executed by the key vendors in 2011. The growth was observed both in endpoints and infrastructure though the latter showcased higher growth.
• Video is a vital piece in the entire Unified Communication (UC) architecture and this is being felt by all ecosystem of participants. There is a lot of consolidation that is happening between vendors who focus on individual applications of UC and pure video vendors in order to form a synergy.
• Another emerging trend is the launch of mobile-based video platforms by the vendors to accommodate the mobility piece in the UC framework.
• Cloud-based video conferencing services are gaining traction. Vendors engage with the telecom service providers and sell the infrastructure to them; the service providers in turn offer services based on the infrastructure.
• There is a significant shift towards high definition video endpoints. Approximately 80 percent of the endpoints shipped were High Definition (HD) products. The higher inclination toward High Definition products clearly shows the change in user needs; the preference is for advanced technology systems.
• Though the volume of adoption by the government vertical decreased in 2011, it was compensated by the increase in adoption by corporates, such as entertainment, manufacturing and healthcare.

CEO’s Perspective

1. In 2011, the revenue of the Indian video conferencing endpoints and infrastructure market was estimated to be $X million, which translates to a growth of Xpercent over CY 2010. The market is pegged to witness a compound annual growth rate (CAGR) of Xpercent from CY 2011 to CY 2018.
2. Vendors have taken strategic initiatives in tandem with global trends by re-engineering their efforts toward developing mobile collaboration platforms.
3. There is a greater enterprise drive toward interoperability and open standards across all endpoints; thus, the market is experiencing the involvement of Telecom Service Providers(TSP) in developing video exchanges.
4. The ability to integrate video conferencing with other UC applications such as presence, IM, web conferencing, and IP telephony is a key competitive factor, as end-to-end UC is expected to dominate the market during the long term.


• Board Room Systems facilitate videoconferencing in a group setting. These are high-quality systems designed to be used in shared environments such as meeting rooms, boardrooms, and auditoriums. They are typically sold as box shipments of individual codec bundles. Each codec bundle typically includes X codec, Xcamera, XXor Xsets of microphones. Other items needed to complete the installation - such as video displays and a service contract are charged separately. This segment typically is higher priced compared to executive desktop hardware systems as they have better features such as inbuilt-multipoint capability, audio & video designed to be used in a meeting room environment. Each codec bundle is counted as X unit sold. Examples in this segment include Polycom HDX 7000-9000 Series, Cisco Profile Series.

• Executive Desktop Hardware include executive office systems that are all-in-one units with a built-in camera and a flat panel monitor and can function as a PC display as well. These units are designed for personal conferencing for Xor X persons. In several instances, executive video conferencing systems are deployed in a conference room setting for small-group video conferencing. Examples include Cisco EX and 1700MXP series, Polycom HDX 4000.

• Personal Desktop video conferencing software for PC-based video is not included in this research service. With cameras and microphones designed for personal or single-person use, this product segment includes PC-based solutions optimized for desktop environment. These units offer the capability to launch a multipoint call, typically up to four or five sites, without the need for an external bridge or bridging service provider.

• A Multipoint Control Unit (MCU), also called a conferencing bridge, allows three or more terminals to connect and participate in a multipoint conference. An MCU includes a multipoint controller and a multipoint processor. The multipoint controller collects information about the capabilities of the individual terminals and sets up the conference. The multipoint processor manages the audio, video, and data streams between the individual terminals. A bridge can be either a standalone bridge or built into the endpoint.

• Gateways provide interoperability between terminals residing on disparate networks, primarily Internet Protocol (IP) and Integrated Service Digital Network (ISDN) for video conferencing applications. Gateways are essential for multi-protocol and multi-network environments. Gateways aid in protocol translation, information transfer, and conversion of media formats.

• Gatekeepers are an integral part of an IP network. Gatekeepers register each of the video conferencing terminals and provide bandwidth control and optimization in addition to address translation, zone management, and call management. A gatekeeper can sometimes be a part of a MCU or a gateway.

• Management Tools include software that offer network management and monitoring, endpoint or device management, scheduling, directory services, and calendaring tools.

• Vendors: Only vendors that are regarded as major participants with a clearly defined video strategy and/or significant market revenues are covered under market share analysis.

• End Users: The end users covered here are enterprises from BFSI, education, government, manufacturing, high tech and telecom service providers, Oil and Gas & energy, healthcare. Others include retail, travel and hospitality.

• Horizontals: Large businesses indicate enterprises with > Xemployees. Small and Medium Businesses (SMB) indicates enterprises with < X employees.

• Revenue: Revenue is based on vendor prices, i.e., the prices at which the products are passed on to the channels. All revenue associated with sales by system integrators; associated services, such as maintenance and other professional services have been excluded from this analysis. Only revenue from sales of customer-premise equipment solutions are accounted for in this research. Other complimentary and related video services are not included in the quantitative section. All the revenue figures are provided in U.S. dollars and in millions, unless otherwise specified.

Key Questions This Study Will Answer

• Is the market growing, how long will it continue to grow and at what rate?
• Are the existing competitors structured correctly to meet customer needs?
• How is the competitive landscape of the vendors in each segment?
• What are the strategic initiatives taken by the vendors to stay dominant and competitive in the market?

Table Of Contents

Video Conferencing Endpoints and Infrastructure Market in India CY 2011
Table of Contents

1. Executive Summary
2. Market Overview
3. Total Video Conferencing Endpoints and Infrastructure Market
• External Challenges: Drivers and Restraints
• Forecasts and Trends
• Channel Partner Ecosystem and Channel Profiling for Key Channels
• Demand Analysis
• Market Share Analysis
• Megatrends and Industry Convergence Implications
4. Video Conferencing Endpoints Segment Breakdown
5. Video Conferencing Infrastructure Segment Breakdown
6. The Last Word
7. Appendix

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