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  • Publication date: September 2013
  • Report size: 326 pages

A booming economy, mixed with an exponential rise in the number of millionaires and a rapidly expanding middle class, has ignited a desire among the Chinese population to explore the world and resultant China outbound tourism market has become one of the fastest growing tourism sectors in the world. By 2018, the number of Chinese outbound tourists will be more than double from the current outbound tourists’ number in 2012; signaling a transform...

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