1. Market Research
  2. > Manufacturing
  3. > Cleaning Compound Market Trends
  4. > Bleach in Germany, Euromonitor International

Bleach in Germany, Euromonitor International

  • August 2013
  • -
  • Euromonitor International
  • -
  • 20 pages

In 2012 retail sales of bleach increased marginally to reach €27 million in Germany. It saw significant growth in 2011 due to a strong rise in raw material prices and the growing presence of manufacturer brands. Despite the positive performance in retail value terms the growth rate slowed in 2012 largely due to the increased environmental consciousness of German consumers. Consumers considered bleach as an environmentally-unfriendly and old-fashioned product, migrating to eco-friendly bleach...

Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Germany, Euromonitor International
Euromonitor International
August 2013


Competitive Landscape
Category Data
Table 1 Bleach by type: % value analysis 2007-2012
Table 2 Sales of Bleach: Value 2007-2012
Table 3 Sales of Bleach: % Value Growth 2007-2012
Table 4 Bleach Company Shares 2008-2012
Table 5 Bleach Brand Shares 2009-2012
Table 6 Forecast Sales of Bleach: Value 2012-2017
Table 7 Forecast Sales of Bleach: % Value Growth 2012-2017
Henkel AG and Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG and Co KGaA: Key Facts
Company Background
Competitive Positioning
Summary 2 Henkel AG and Co KGaA: Competitive Position 2012
Executive Summary
Home Care Performance Remains Healthy in 2012
Multinationals Lead Home Care
Consumers Turn To Green Products
Discounters Remains the Main Channel; Hypermarkets Sees Growth
Challenging Market Conditions Set To Intensify
Key Trends and Developments
Home Care Proved Resilient Despite Economic Turmoil in the Eurozone
Hypermarkets Gains Value Share in Home Care in 2012
Multinationals Still Dominate Home Care
German Consumers Choose More Green Home Care Products
Smaller Packaging in Home Care
Market Indicators
Table 8 Households 2007-2012
Market Data
Table 9 Sales of Home Care by Category: Value 2007-2012
Table 10 Sales of Home Care by Category: % Value Growth 2007-2012
Table 11 Home Care Company Shares 2008-2012
Table 12 Home Care Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Home Care by Category: Value 2012-2017
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 3 Research Sources

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Surfactants Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Surfactants Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • February 2017
  • by Transparency Market Research

Asia Pacific Surfactants Market: Overview Surfactants or surface active agents are organic compounds produced from petrochemical raw materials such as ethylene and benzene or oleo-chemical raw materials ...

Surfactants - Global Market Outlook (2016-2022)

Surfactants - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • January 2017
  • by Stratistics MRC

According to Stratistics MRC, the Global Surfactants market accounted for $31.12 billion in 2015 and is expected to reach $47.53 billion by 2022 growing at a Compound Annual Growth Rate (CAGR) of 6.2% ...

Surfactants Markets in China

Surfactants Markets in China

  • $ 4000
  • Industry report
  • January 2017
  • by Asia Market Information & Development Company

China’s demand for Surfactants has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.