Table of Contents
In 2012 retail sales of bleach increased marginally to reach €27 million in Germany. It saw significant growth in 2011 due to a strong rise in raw material prices and the growing presence of manufacturer brands. Despite the positive performance in retail value terms the growth rate slowed in 2012 largely due to the increased environmental consciousness of German consumers. Consumers considered bleach as an environmentally-unfriendly and old-fashioned product, migrating to eco-friendly bleach...
Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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