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Cider/Perry in Taiwan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Cider/perry has a strong competitor in retailers, flavoured/mixed lager, since they both have low alcohol concentration. Cider/perry and flavoured/mixed lager also have the same distributors, and consumers cannot always easily distinguish the difference between them. Therefore, this may stimulate sales, when customers want to try flavoured/mixed lager, and then shift to buying cider/perry.

Euromonitor International’s Cider/Perry in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cider/Perry in Taiwan
CIDER/PERRY IN TAIWAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Executive Summary
International Brands Continue Launching New Products
Online Media Has the Power To Stimulate Sales
Retailers Have the Power To Increase Sales
Special Limited Editions and Customised Packaging and Wine Glasses Are Popular
Spirits and Wine Are Expected To Grow Due To the Thriving Night Club and Bar Culture
Key Trends and Developments
Western Culture Gradually Improves Sales of Alcoholic Drinks
Domestic and Foreign Manufacturers Put Different Efforts Into Marketing
Off-trade Retailers Have More of An Impact on Sales
Key New Product Launches
Summary 1 Key New Product Developments 2015-2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources












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