Table of Contents
Consumer health saw its strongest annual current value growth of the review period in 2016 thanks to a growing self-medication trend. This was partly due to long waiting times in the public healthcare system and the high cost of private healthcare, with many opting instead to self-medicate. In addition, this trend is linked to a growing number of consumers researching health issues and potential remedies online, thanks to widening ownership of smartphones.
Euromonitor International’s Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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