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Better For You Beverages in Bulgaria

  • August 2013
  • -
  • Euromonitor International
  • -
  • 21 pages

Better for you beverages were negatively affected by the financial crisis and achieved lower growth than expected in 2012. Although the two areas with recorded sales within better for you beverages - standard low calorie cola and reduced caffeine coffee, retained their positive growth, the category as a whole did not develop in terms of new product offerings or the appearance of new categories.

Euromonitor International's Better For You Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Beverages in Bulgaria
BETTER FOR YOU BEVERAGES IN BULGARIA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Executive Summary
Growing Consumer Awareness of Health and Wellness Options
Sedentary Lifestyles and Unbalanced Diets Increase the Need for Healthier Food
Imported Brands Lead Hw Packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw Packaged Food Could Benefit From Stronger Marketing
Key Trends and Developments
Growing Consumer Awareness of Health and Wellness Options
Sedentary Lifestyles and Unbalanced Diets Increase the Need for Healthier Food
Imported Brands Lead Hw Packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw Packaged Food Could Benefit From Stronger Marketing
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Health and Wellbeing
Sources of Food and Environmental Concerns
Sources
Summary 1 Research Sources












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