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Better For You Beverages in Mexico

  • July 2013
  • -
  • Euromonitor International
  • -
  • 24 pages

BFY beverages was highly concentrated in two large divisions: reduced sugar carbonates with 44% of total sales and reduced sugar flavoured bottled water with 39% of total sales. The other categories had a very small volume of BFY products. Is clear that the enormous obesity rates prevalent in the Mexican population drove the growth of sugar-free beverages and encouraged health-conscious consumers (every year larger in number) into looking for better alternatives of tasty beverages that are...

Euromonitor International's Better For You Beverages in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Beverages in Mexico
BETTER FOR YOU BEVERAGES IN MEXICO
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Danone De Mexico SA De Cv in Health and Wellness (mexico)
Strategic Direction
Key Facts
Summary 1 Danone de Mexico SA de CV: Key Facts
Summary 2 Danone de Mexico SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Danone Mexico SA de CV: Competitive Position 2012
Executive Summary
Health and Wellness Industry Continues Notable Growth During the Review Period
Obesity Rates Support the Demand for Health and Wellness Products
Health and Wellness Packaged Food Is Highly Fragmented
Expansion of Modern Retailers Benefits Health and Wellness
Good Growth Prospects Ahead for Health and Wellness Products
Key Trends and Developments
Competitive Environment Within Health and Wellness Is Highly Fragmented
Expansion of Modern Retailers Benefits Health and Wellness Products
Superfruit Juices Expand Into the Country
Higher Prices of Health and Wellness Products Remain A Handicap To Expansion
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 4 Research Sources












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