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Better For You Beverages in Ukraine

  • September 2013
  • -
  • Euromonitor International
  • -
  • 20 pages

Better for you beverages were very underdeveloped in Ukraine as at the end of the review period. The products available were standard low calorie cola, decaffeinated instant coffee and reduced caffeine fresh coffee. These three categories are not new to Ukraine, but rather underdeveloped as Ukrainians were not, as yet, following the trend of health and wellness, which was common in Western countries. The largest category in 2012 was BFY reduced sugar beverages where the brands Coca-Cola Light...

Euromonitor International's Better For You Beverages in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Beverages in Ukraine
BETTER FOR YOU BEVERAGES IN UKRAINE
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Executive Summary
Fear of A Double-dip Recession Restrains Consumption
Health and Wellness Remains at An Early Stage of Development in Ukraine
Multinationals Dominate Health and Wellness
Modern Grocery Retailers Lead Hw Packaged Food Distribution
Health and Wellness Is Set To Continue To Develop and Grow in Ukraine
Key Trends and Developments
Fear of Second Economic Downturn Hampers Health and Wellness Sales
Health and Wellness Remains at An Early Stage of Development in Ukraine
Health and Wellness in Ukraine Is Shaped by Multinationals
Raw Milk Issues Push-up Prices
Modern Retailers Lead Health and Wellness Distribution
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources












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