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Better For You Beverages in Ukraine

  • September 2013
  • -
  • Euromonitor International
  • -
  • 20 pages

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Better for you beverages were very underdeveloped in Ukraine as at the end of the review period. The products available were standard low calorie cola, decaffeinated instant coffee and reduced caffeine fresh coffee. These three categories are not new to Ukraine, but rather underdeveloped as Ukrainians were not, as yet, following the trend of health and wellness, which was common in Western countries. The largest category in 2012 was BFY reduced sugar beverages where the brands Coca-Cola Light...

Euromonitor International's Better For You Beverages in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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