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Better For You Packaged Food in Bulgaria

  • August 2013
  • -
  • Euromonitor International
  • -
  • 23 pages

Products specified as better for you remain rare in Bulgaria. Some categories such as reduced fat cheese. Reduced fat milk and sugar free gum have posted higher retail value sales in 2012, while the majority of other categories have achieved negligible or modest levels.

Euromonitor International's Better For You Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Packaged Food in Bulgaria
BETTER FOR YOU PACKAGED FOOD IN BULGARIA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 BFY Packaged Food NBO Company Shares 2008-2012
Table 4 BFY Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Executive Summary
Growing Consumer Awareness of Health and Wellness Options
Sedentary Lifestyles and Unbalanced Diets Increase the Need for Healthier Food
Imported Brands Lead Hw Packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw Packaged Food Could Benefit From Stronger Marketing
Key Trends and Developments
Growing Consumer Awareness of Health and Wellness Options
Sedentary Lifestyles and Unbalanced Diets Increase the Need for Healthier Food
Imported Brands Lead Hw Packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw Packaged Food Could Benefit From Stronger Marketing
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Health and Wellbeing
Sources of Food and Environmental Concerns
Sources
Summary 1 Research Sources












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